ReForm Plastic Hoʻolālā Hoʻailona Pāpū by Giang Nguyen

ReForm Plastic Hoʻolālā Hoʻailona Pāpū by Giang Nguyen is a highly esteemed winner of the very prestigious 2024 A' Design Award Keleawe in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

KeleaweKiʻi· 2024

ReForm Plastic Hoʻolālā Hoʻailona Pāpū

by Giang Nguyen

Client: ReForm Plastic

A' Design Award Keleawe Winner in Kiʻi Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About ReForm Plastic Hoʻolālā Hoʻailona Pāpū

ʻO ReForm Plastic he ʻoihana mālama kaiāulu i pū honua ma Vietnam, ua hoʻohiki i ka hoʻoponopono ʻana i ka pilikia o ka ʻōpala palakika, ka hoʻonui ʻana i ka ola maikaʻi o nā limahana ʻōpala kūʻokoʻa, a me ka hoʻolaha ʻana i ka hoʻokele puni waiwai ma o ka hana ʻana i nā lako hale a me nā papa mai ka ʻōpala palakika i hoʻohana hou ʻia. Ua ulana paʻakikī ʻia ka ʻano ili like ʻole o nā papa ReForm Plastic i loko o ka hoʻailona pāpū. I ka wā e hoʻomau ai ka hui i ka hana ʻana i nā papa hou, ke ulu nei a hoʻololi nei ka hale waihona waiwai pāpū, e hana ana i kahi hūina ikaika a hui pū o nā mea hoʻolālā no nā hana noʻeau.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā ReForm Plastic Hoʻolālā Hoʻailona Pāpū i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā ReForm Plastic Hoʻolālā Hoʻailona Pāpū he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā ReForm Plastic Hoʻolālā Hoʻailona Pāpū i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ReForm Plastic is a Vietnam-based social enterprise dedicated to solving the plastic waste problem, improving the livelihood of informal waste workers and promote circular economy by producing furnitures and boards from recycled plastic waste. The brand identity is built upon the surface texture the plastic boards - so as long as new boards are made, the brand asset library will keep expanding and create a “generative” and cohesive library of design materials to work with.
Tags: plastic waste, brand identity, social impact, recycled, furnitures
Design Challenge: The creative challenge for ReForm Plastic's brand identity redesign comes from the fast-growing development of the brand. ReForm Plastic opened their first pilot facility in early 2020 and has been expanding rapidly without a cohesive brand identity - this poses the challenge of redesigning without compromising the brand's image in the public eyes.
Inspiration: The design inspiration comes from the goal to create an authentic brand identity that resonates with core values of the brand as well as represents the brand products, combined with a thorough observation of the surfaces of ReForm Plastic boards. Once we know what the design should communicate, how it should be communicated, the design process became much more straight-forward.
Project Duration: The project was started in July 2021 and finished in October 2021.
Team Members: Giang Nguyen
Image Credits: Hieu Nguyen

Read the Press Release