Keleawe Kiʻi · 2023
Oil Street Art Space Ka Hōʻike Kiʻi
by Kimhung Choi and Thomas Siu
- A' Design Award Keleawe 2023 in Kiʻi
- CLIENT: Kimhung Design
- Estimated Number of Design Views: 11,668
- Verification code 48363479EC · Verify this award
Colors
About Oil Street Art Space Ka Hōʻike Kiʻi
He Oi ke kiʻi hōʻike o Oil Street Art Space, kahi wahi hoʻomāha a moʻomeheu lehulehu ma Hong Kong. Aia ka pūnana ma ka hale hui mua o kekahi hui waʻa moku leʻaleʻa, a loaʻa ma laila kekahi hale ʻulaʻula pōhaku pōʻaiapili moʻolelo Papa II me kona kaupaku pōhaku palahalaha a me kahi ākea ma waho e ʻoi aku ma mua o 3000 mika hoʻonui. Ma ka inoa, ua hoʻololi ʻia ka huapalapala L i kahi hōʻailona hoʻopuka leo, e kāhea ana i ka manaʻo a e kuhikuhi ana i kahi noho. Hōʻike ke ʻano o ke kiʻi hōʻailona i ka hana o ke kāhea leo nui. ʻO ka ʻōmaʻomaʻo ke kala hōʻike, e hōʻike ana i kahi wahi māla wai no nā ʻoihana noʻeau i loko o ke kūlanakauhale. Hoʻohana ʻia kēia kiʻi hōʻike ma nā kiʻi kaiapuni a me nā mea paʻi paʻi like ʻole.
About the A' Design Award Keleawe
Ua lanakila ka hoʻolālā Oil Street Art Space Ka Hōʻike Kiʻi i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Oil Street Art Space Ka Hōʻike Kiʻi he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Oil Street Art Space Ka Hōʻike Kiʻi i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.
Press Kit
- Unique Properties
- “Oi!”- Oil Street Art Space, is housed in the former clubhouse of the Royal Hong Kong Yacht Club. It opens to the public as community leisure and cultural space in two phases after revitalisation and restoration, including a red-bricked Grade II historic building with a tile roof and over 3000 sqm outdoor area with a two-storey building incorporating an exhibition and multipurpose venue respectively.
- Dimensions & Packaging
- Various dimensions according to the visual identity application from buntings to pinned badges
- Tags
- Branding, Visual Identity, Logo, Signage, Environmental Design, Art and Cultural Space
- Production Technology
- The visual identity of ‘Oi!’ aims to create distinctive and memorable brand that capture the essence of the project. The applications on environmental graphics and collateral to provide guidance to visitors to explore all parts of Oi! and to enhance the impression of Oi! to the public.
- Research
- Given that part of the premises is Grade II historic building, a range of research on historical premise transforming to public usage and old architecture revamp projects were conducted. After reviewing different angles, the client and designers would like to portray the brand image with Oi!’s vision and mission and to make art relevant in the community. Finally, we chose to use the name as the core element on the logo which also helps the audience to remember where it is located.
- Inspiration
- The 'Oi!' project aims to develop a visual identity that reflects the brand's core ideas. The name itself replaces the 'L' with an exclamation mark which serves as a call for people's attention and a visual representation of the project's location. The logo's shape is designed to illustrate the idea of calling out loud for attention in graphic form. The use of green as the identity colour suggests that 'Oi!' is an oasis for the arts in the midst of the urban jungle of concrete and steel.
- Project Duration
- May 2022, The Hong Kong SAR
- Operation Flow
- The visual identity conveys a welcoming and unifying ambience to all visitors and to deliver the message that it is a platform where the people can realise their dreams in art and igniting their creative spark.
