Mei Tao Wan Hana Nui: ʻIkepili Hui Waihona by Chen Zilong

Mei Tao Wan Hana Nui: ʻIkepili Hui Waihona by Chen Zilong is a highly esteemed winner of the very prestigious 2023 A' Design Award Keleawe in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

KeleaweKiʻi· 2023

Mei Tao Wan Hana Nui: ʻIkepili Hui Waihona

by Chen Zilong

Client: Communication University of Zhejiang

A' Design Award Keleawe Winner in Kiʻi Category

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Verified Award Winner

Verify Award Status for #148826

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mei Tao Wan Hana Nui: ʻIkepili Hui Waihona

Kikokikona Puke: ʻO Mei Tao Wan kahi ʻikepili hui waihona i hana ʻia no kahi paka ʻoihana moʻomeheu a noʻeau i Foshan, ʻĀpana Guangdong. Kūkulu ʻia ka logo ma luna o ka hua M, ke kikoʻī mua o ka huaʻōlelo nani, a me ke kūkulu hale ʻanuʻu o ka paka. Hōʻike kekahi ʻano lōʻihi i nā puka ahi lepo ʻōmaʻomaʻo o ka ʻoihana ipu lepo kūloko. Hōʻike ke ʻano hale i kahi kahua noʻeau hāmama a honua. ʻO ke kūkulu paʻa e pili ana i ka hōʻuluʻulu ʻana o ke akamai. Hoʻohana ʻia ka ʻikepili ma nā kāleka ʻoihana, ʻeke lole, a me nā poloka hoʻolaha, i hoʻomākaukau ʻia ma ka lolouila a paʻi ʻia no ka hoʻohana ʻana.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Mei Tao Wan Hana Nui: ʻIkepili Hui Waihona i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Mei Tao Wan Hana Nui: ʻIkepili Hui Waihona he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Mei Tao Wan Hana Nui: ʻIkepili Hui Waihona i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is located in Foshan City, Guangdong Province, with a total planning area of 2 square kilometers. It has a ceramic industry heritage museum, an art gallery, a pottery school education and research base, a cultural and art platform, and an international studio. National Cultural Industry Demonstration Park.
Dimensions & Packaging: Business card: 90mm×2mm×54mm ；
Cloth bag: 380mm×100mm×320mm ；
Poster: 800mm×80mm.
Tags: Brand design, Fo Shan Culture, Shi Wan, Logo Design
Production Technology: It is designed and produced by computer and printed by the enterprise.
Design Challenge: It is the birthplace of Fo Shan culture with a history of more than 200 years of ceramics and sculpture industry. On-the-spot exploration in Fo Shan area found that the historical relics are not completely preserved, and the representative buildings are surrounded by modern houses. Through research and data search, and this architectural structure is integrated into the logo design.
Research: Mei Taowan is an international cultural and creative industry cluster area and a key project of Fo Shan City. Centering on the initial letter M of the word "beauty", combined with the progressive architectural features of Mei Tao Wan, The chimney that integrates the ceramic industry means that the development of Mei Tao Wan is getting higher and better, and the overall refined structure of the house symbolizes that it is a diversified and three-dimensional art space, a window facing the world, relying on the radiation of Fo Shan All over the world, the overlapping design reflects the gathering of talents. In the future, Mei Tao Wan will attract more talents and artists, and move forward step by step.
Inspiration: They wanted to establish a new visual identity, combining the architectural features of Mei Tao Wan Creative Park. Use the house as the central element. The elongated shape is characteristic of ceramic chimneys, and the house symbolizes “M”, implying an international and inclusive art space.
Project Duration: The project will start in Foshan City, Guangdong Province in April 2022 and end in Foshan City, Guangdong Province in November 2022.
Operation Flow: The designer visited the local ancient buildings. After investigation, the Foshan ceramic factory building is the birthplace of history and culture, so it is the main core element symbol, and people have the strongest recognition and emotion for the ceramic factory building. Incorporate a stepped house into your logo design.
Image Credits: Image #1:Zilong Chen
Image #2:Chao Yang
Image #3:Zilong Chen
Image #4:Chao Yang