Uebaa Kūlana Kaiāulu na Marcelo Ruis Vargas Martinelli

ʻO Uebaa Kūlana Kaiāulu na Marcelo Ruis Vargas Martinelli he mea lanakila hanohano loa o ka 2023 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

HaoKiʻi· 2023

Uebaa Kūlana Kaiāulu

na Marcelo Ruis Vargas Martinelli

Mea Kūʻai: Laika

Mea Lanakila A' Design Award Hao ma ka Māhele Kiʻi

12,425

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #148861

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Uebaa Kūlana Kaiāulu

He kūlana kaiāulu ʻo Uebaa i hana ʻia no kahi ʻoihana e hana ana i nā huahana no nā keiki. Hoʻokumu ʻia ke kūlana ma luna o nā manaʻo ʻehā: ke paʻani, ka hana pono, ke kūpaʻa mau a me ke aesthetic. Hōʻike ʻia kēia mau manaʻo ma o kahi papa waihoʻoluʻu ākea, nā kiʻi hoʻākāka a me nā kiʻi hōʻailona. Kamaʻilio ke ʻōlelo kiʻi i nā keiki, ʻoiai kamaʻilio nā manaʻo kūlana i nā mākua. Hoʻohana ʻia ka ʻōnaehana ma kahi puke kūlana he 96 ʻaoʻao, nā lepili, nā kāleka, nā pono kākau, nā ʻili, nā pūnaewele kaiāulu a me kahi pūnaewele. Hana ʻia ka nui o nā mea pai ma ke ʻano offset printing i loko o nā waihoʻoluʻu CMYK, a hana ʻia nā kiʻi hoʻākāka ma ke ʻano kikohoʻe.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Hao

Ua lanakila ka hoʻolālā Uebaa Kūlana Kaiāulu i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Uebaa Kūlana Kaiāulu he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Uebaa Kūlana Kaiāulu no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Based on four pillars namely playful, functional, sustainable and aesthetic, the Uebaa brand manages to have its communication oriented towards the development of products that offer tangible benefits to its public. The pillars are graphically translated by an extensive palette of colors and illustrations that stimulate creativity and imagination. The brand Uebaa starts to communicate in an authentic way through its own and unmistakable visual elements, becoming a reference in its business segment.
Nā Ana a me ka Hoʻopili: Brandbook, format 180 x 180 mm, 96 pages. Tag, sheet format 50 x 90 mm, printed on offset paper 300 g/m2., 4X0 colors (CMYK). Card, sheet format 50 x 85 mm printed on offset paper 300 g/m2., 4X4 colors (CMYK).
Nā Lepili: Branding, visual identity, brand identity, illustration
ʻEnehana Hana: Most of the graphic materials were produced in offset in CMYK-scale colors. Original site development in PHP language. The illustrations were developed digitally.
Pilikia Hoʻolālā: The brand language encountered significant implementation challenges. For it is a extensive identity system, with several elements of visual
identity and an extensive color palette, the brand book required detailed treatment of the rules and guidelines for use, especially in the integration of identity elements with typography. The line's sub-brands, Toca and Pingo, expanded the Uebaa business model, but also required restrictions on the integrated use with the parent brand.
Noiʻi: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Uebaa brand.
Hoʻoulu Manaʻo: The Uebaa brand needed to find its own branding language, which would develop narratives for its final audience, children and their parents, building an affective connection with them. The tone of the brand's speech was rethought and a series of ludic narratives, illustrations and pictograms were created to bring Uebaa closer to its audience. Applied to surfaces, social media, stationery, the website and much more, the images are basis for the exposure of the fun and childlike spirit of the brand.
Ka Lōʻihi o ka Papahana: The project started in June 2020 and finished in June 2022 in Sao Paulo, Brazil.
Kaʻina Hana: The new brand identity project of the Uebaa brand allowed it to appropriate the universe of childlike language with authority, without incurring a model permeated with cliches. The brand identity uses illustrations to pragmatically exemplify its brand basis namely playful, functional, sustainable and aesthetic. The visual language is for children, but the brand basis aim to dialogue with parents.
Nā Lālā Hui: Ruis Vargas, Creative Director and Illustrator; Agnes Svilenov and Lorenzo Morelatto, graphic designers
Nā Kuleana Kiʻi: Laika Design