Animated Koopmans Logo Hōʻailona ʻOihana by Ruud Winder - Rebrandt is a highly esteemed winner of the very prestigious 2023 A' Design Award Kala in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

KalaKiʻi· 2023

Animated Koopmans Logo Hōʻailona ʻOihana

by Ruud Winder - Rebrandt

Client: Rebrandt

A' Design Award Kala Winner in Kiʻi Category

42,547

Verified Award Winner

Verify Award Status for #149078

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Animated Koopmans Logo Hōʻailona ʻOihana

Ua noi ʻo Koopmans iā Rebrandt e hoʻomaopopo māmā i ka ākea o kā lākou mau huahana. ʻAʻole pono hou ka huaʻōlelo "hale paʻi" i kā lākou hana. ʻO kēia hōʻailona hou, ʻaʻole he ʻōlelo hoʻolālā nani wale nō, akā he mea hoʻolaha alakaʻi no hoʻi e hoʻike ana i ka like ākea o nā huahana e hiki ai ke hāʻawi. Makemake ʻo Ruud Winder, ka poʻo hoʻolālā o Rebrandt, e hōʻike ʻia ka ʻano hana neʻe o ka hui ma nā hoʻolālā. Kaʻawale ka neʻe me ka noho mālie i manaʻo ʻia no ka hui paʻi, a pono loa e hoʻokoʻikoʻi ʻia kēlā ākea.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Animated Koopmans Logo Hōʻailona ʻOihana i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Animated Koopmans Logo Hōʻailona ʻOihana he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Animated Koopmans Logo Hōʻailona ʻOihana e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Koopmans asked the rebranding agency to communicate the breadth of the range more clearly. The word 'print shop' no longer represents what they do. This new ID is therefore not only an aesthetically appealing design language, but also a strategic marketing instrument that communicates the wide range of products they can offer.

The animated logo (see video) is the basic logo of this company. Koopmans uses it everywhere; online, in videos and all kind of presentations.
Tags: Typographic, animated logo, logo system
Design Challenge: The hardest part was getting the typography into a solid balance. After hundreds of versions Rebrandt finaly succeeded.
Research: Company exists more than 70 years, this history needs to be carried by this new design too. With the typography the design is timeless with a small hint to history.
Inspiration: The designer wanted the dynamic working attitude of the organization to be reflected in the designs. The movement contrasts with the supposed stillness of a print company, precisely that breadth had to be emphasized.
Project Duration: From concept to realisation approximately 3 months.
Operation Flow: Logosystem is moving as an abacus, slidely moving from one to the other option. Animation is made by Peter Puntman and online by Kaz van Wel.
Patents: Ruud Winder - Rebrandt 2022
Team Members: Ruud Winder — concept & design
Linda Kaandorp — dtp
Peter Puntman — animation
Kaz van Wel — website + html5 animation
Image Credits: Ruud Winder - Rebrandt 2022