Evoluwe Hōʻailona Hōʻike Waihona na Jonathan Andrade

ʻO Evoluwe Hōʻailona Hōʻike Waihona na Jonathan Andrade he mea lanakila hanohano loa o ka 2023 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

KalaKiʻi· 2023

Evoluwe Hōʻailona Hōʻike Waihona

na Jonathan Andrade

Mea Kūʻai: Evoluwe

Mea Lanakila A' Design Award Kala ma ka Māhele Kiʻi

33,894

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #149212

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Evoluwe Hōʻailona Hōʻike Waihona

He hōʻailona hōʻike waihona ʻo Evoluwe i hana ʻia no kekahi hui aʻoaʻo lawelawe mea kūʻai. Hoʻohana ka hōʻailona i nā hua mua ʻo E a me W e hōʻike ai i ka ulu like a mau ʻana. Ua kūkulu ʻia ka hōʻailona mai ʻekolu kinona geometric e kū nei no nā pae ʻekolu o ke kaʻina aʻoaʻo. Hōʻike ka huinahā like i ka manawa e hoʻomaopopo ʻia ai nā pono o ka mea kūʻai. He kihi poepoe hoʻokahi ko ke kinona ʻelua, a hōʻailona ia i ka hoʻomaka ʻana o ka hoʻololi. He mau kihi poepoe ʻelua ko ke kinona ʻekolu, a hōʻike ia i ka ulu ʻana i pau. Ua alakaʻi ka lakio gula i ke kūkulu ʻana, e mālama ana i ke kūlike o ka hōʻailona ma nā mea pika a me nā mea paʻi ʻia.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Kala

Ua lanakila ka hoʻolālā Evoluwe Hōʻailona Hōʻike Waihona i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Evoluwe Hōʻailona Hōʻike Waihona he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Evoluwe Hōʻailona Hōʻike Waihona e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: The Evoluwe branding project was created for a customer service consulting firm, but what sets it apart is that it was developed from inception to completion with active participation from both the company's owner and its clients. This means that the project carries the company's brand purpose and essence right from its initial stages, which turns even more special.
Nā Ana a me ka Hoʻopili: Width 5 mm x Depth 87 mm x Height 150 mm

The packaging's hexagonal shape was inspired by the logo's geometric design concept. The symbol's creation influenced the package's shape. The printed material features a soft touch matte lamination finish, with 300g matte coated paper.
Nā Lepili: Experience, Improve, Transformation, Evolution, Evolve, Elevate, Elevate, We Evolve, We Evolve Together, Evolve Together
ʻEnehana Hana: To ensure the new brand name aligned with the target audience's expectations, I conducted a survey among the founder's primary clients. Data collection was a crucial step in the validation process. The brand creation process followed the golden ratio methodology, which ensured consistency across digital and physical materials while enhancing the brand's visibility and integrity.
Pilikia Hoʻolālā: The hardest part was creating the naming. In the process there were some difficulties with other naming options. However, everything was overcome with naming research and collaboration on the project with the owner and her clients. In the end, having a solid name that represented the company in its essence, made my inspiration flow.
Noiʻi: The company aims to establish itself as a provider of innovative and reliable customer service solutions. The survey aims to gather feedback on the name, including its appeal, memorability, and associations with the brand's mission and values.
To achieve this goal, we conducted an online survey among a sample of 20 individuals. The results showed that the name "Evoluwe" is generally well-received by the participants.
76% of the participants found the name appealing, while 80% of the participants found the name memorable.
The survey results provided valuable insights into the perceptions and associations that the name "Evoluwe" elicits. The most common associations with the name were innovation, growth, and evolution, which align with the brand's mission and values.
Hoʻoulu Manaʻo: To convey the idea of continuous and collaborative evolution, the symbol design for the consulting firm utilized the company's initials "E" and "W" in a distinctive manner, along with three essential moments that define their consulting process.

The letter "E" signifies evolution, denoting growth, transformation, and development. The inclusion of the word "we" underscores a shared evolution, one in which progress is made together.
Ka Lōʻihi o ka Papahana: The project started in December 2021 in Brazil and finished in April 2022 in Brazil.
Kaʻina Hana: The brand essence portrays an entrepreneurial woman in the consulting industry, a field lacking a passionate professional company in the founder's locality. Evoluwe aims to simplify the process while sparking the curiosity of local businessmen and women about agile methodologies and co-creation. Clients are involved in decision-making and creative processes from the initial contact, becoming key collaborators in their business's evolution.