To Beauty Hōʻailona Hōʻike Brand Mālama ʻIli, Hoʻopili Pahu by Yuta Takahashi is a highly esteemed winner of the very prestigious 2023 A' Design Award Kala in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

KalaKiʻi· 2023

To Beauty Hōʻailona Hōʻike Brand Mālama ʻIli, Hoʻopili Pahu

by Yuta Takahashi

Client: To Beauty

A' Design Award Kala Winner in Kiʻi Category

66,047

Verified Award Winner

Verify Award Status for #149520

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About To Beauty Hōʻailona Hōʻike Brand Mālama ʻIli, Hoʻopili Pahu

He hōʻailona hōʻike brand mālama ʻili a me ka hoʻolālā hoʻopili pahu ʻo To Beauty i hoʻoulu ʻia e ke ao holoʻokoʻa a me ka ʻike noʻonoʻo mālie. Hoʻohana ka hōʻailona i ka pālākiō waihoʻoluʻu hinahina a me kahi hōʻailona kūlohelohe e hōʻike ana i ka puana o ke ola. Loaʻa i ka mea holoi maka kahi nozzle wili i hoʻolālā kūikawā ʻia e hoʻokuʻu ana i ka huʻa paʻapū me ka pahu hoʻokahi wale nō, e mālama ana i kona ʻūlele a e hōʻemi ana i ka ʻōhū o ka ʻili mai ke ānai ʻana. Hoʻohana ka serum lihilihi maka i kahi ipu ʻaʻohe ea i maʻemaʻe a ʻaʻohe ona mea mālama huahana. Hui pū nā pani i waho paʻakikī a i loko palupalu, me ka ʻili ʻaluʻalu a me kahi hōʻailona i kālai ʻia.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā To Beauty Hōʻailona Hōʻike Brand Mālama ʻIli, Hoʻopili Pahu i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā To Beauty Hōʻailona Hōʻike Brand Mālama ʻIli, Hoʻopili Pahu he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā To Beauty Hōʻailona Hōʻike Brand Mālama ʻIli, Hoʻopili Pahu e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: TO is a skincare brand with the concept of "awakening to nature's rhythm". It presents a unique and unprecedented vision. A mystical colorpalette, organic symbology that expresses the pulse of life, and a mystical presence. It offers a luxurious and meditative experience akin to that of a high-end spa. A screw nozzle with a unique design, a hygienic, preservative-free, airless container. The brand offers a profound healing experience.
Dimensions & Packaging: Spray (MOCHI, PACHI PACHI)
W: 50mm x D: 50mm x H: 195mm

Spray box
W: 205mm x D: 51mm x H: 51mm

Dozen boxes
W: 320mm x D: 110mm x H: 262.5mm

Airless container (BOSSA)
W: 19.5mm x D: 19.5mm x H: 103mm

Airless container box
W: 53mm x D: 21.5mm x H: 106mm

Merchandise display
W: 307mm x D: 106mm x H: 23mm
Mortar with large bubbles, reminiscent of the surface of the moon, was cut out and sealed with acrylic sheets that were processed to resemble glass. The symbol and logo are laser engraved on all four sides.
Tags: skincare, mysterious, branding, packaging, product, japan
Production Technology: We created Shade Gray, our signature brand palette, through more than 200 color matching runs and more than 50 physical samples of materials of varying textures, including aluminum, plastic, paper, and fabric. The caps for the facial cleanser and skin toner are double-layered with a hard ABS exterior and soft PP interior for improved texture and fit, with a grained surface and foil stamping with an engraved symbol on top.
Design Challenge: We explored Anthroposophie to understand the meditative and cosmic consciousness. We discussed how the planets interlock as one to nurture us. We looked at the life force that interlocks the universe and created a symbol that would represent this dynamic, organic life force. Inspired by the cosmos, Shade Gray resides quietly and is a companion any anyone's lifestyle. We constructed and designed a high quality and consistent vision for the brand.
Research: We looked at the development of human behavior and culture from a sociological perspective and sought to find the cultural impulses needed for the future. Modern people suffer from mental exhaustion and isolation. We saw a need for a skincare brand with a new vision to fill the void deep healing through oneness from meditative experiences. Through these reflections, a distinctive identity for a skincare brand was born, inspired by the spirit's mystical, cosmic, and meditative experiences.
Inspiration: People are subject to mental exhaustion due to our modern stressful society. Individualistic values have isolated our spirits, forcing us to live in a state of mind like walking on a tightrope. We wanted to build a brand inspired by the cosmic oneness that comes from spiritual and meditative experiences to bring deep healing to people, just as the sun and moon shine on us as equals, just as Mother Earth nurtures us.
Project Duration: It started in Nagoya in October 2020 and finished in April 2022. The brand was announced at Beauty World Japan in Tokyo in May 2022.
Operation Flow: The specially structured screw nozzle of the facial cleanser ejects an ideal dense foam with a single push, which maintains elasticity for a long time and reduces skin irritation from friction. The eyelash beauty serum uses an innovative airless container that is preservative-free and hygienic. Even the fitting inside the cap, which normally receives little attention, is beautifully designed in a crescent shape to enhance the brand.
Image Credits: Image 1: Photographer Yuta Takahashi, 2023
Optional Image 1: Photographer Yuta Takahashi, 2023
Optional Image 2: Photographer Yuta Takahashi, 2023
Optional Image 3: Photographer Yuta Takahashi, 2023
Optional Image 4: Photographer Yuta Takahashi, 2023