Shan Yi Hoʻolālā ʻIkepili Waiwai Kālepa by Wu Fangbo and Liu Beibei

Shan Yi Hoʻolālā ʻIkepili Waiwai Kālepa by Wu Fangbo and Liu Beibei is a highly esteemed winner of the very prestigious 2023 A' Design Award Keleawe in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

KeleaweKiʻi· 2023

Shan Yi Hoʻolālā ʻIkepili Waiwai Kālepa

by Wu Fangbo and Liu Beibei

Client: Shan Yi

A' Design Award Keleawe Winner in Kiʻi Category

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Verified Award Winner

Verify Award Status for #149564

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shan Yi Hoʻolālā ʻIkepili Waiwai Kālepa

He ʻikepili waiwai kālepa ʻo Shan Yi i hoʻolālā ʻia no kahi hui ʻenehana akamai e lawelawe ana i ka mahiʻai. Hoʻohana ka logo i kahi ʻano pale palekana ma ke ʻano he kiʻi hoʻopaʻa e hōʻike ana i ka pale ʻana a me ke kūpaʻa. I loko o ka pale palekana, ua hoʻonohonoho ʻia nā huapalapala S a me Y ma ke ʻano ʻokoʻa a hoʻopili ʻia, e hōʻike ana i ka inoa waiwai kālepa a me ka pilina ma waena o ka ʻenehana akamai a me ka mahiʻai. Hoʻokomo pū ʻia nā kumu hoʻohālike o nā kaha kaʻa a me nā hua palaoa, e hoʻomanaʻo ana i ka ʻohi ʻana i ka hāʻule lau. Ua like ka laulā o nā laina, a ʻo ka logo, hahai ʻia ma ke kumu helu gula. Hiki ke pai ʻia, humu ʻia, a hoʻokomo hou ʻia paha ma nā nui like ʻole, me ka hoʻohana ʻana ma ke ʻano he hōʻailona kaʻa.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Shan Yi Hoʻolālā ʻIkepili Waiwai Kālepa i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Shan Yi Hoʻolālā ʻIkepili Waiwai Kālepa he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Shan Yi Hoʻolālā ʻIkepili Waiwai Kālepa i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new brand Shan Yi is an smart technology company serving agriculture. In order to create a unified brand image from the inside out, the logo design incorporates the core values of Shan Yi, hoping to connect users and create a protective shield for agriculture through smart products to promote agricultural development. The patterns of ruts and wheatear in the logo not only highlight the personality of the new brand, but also bring out the beautiful implication of fruitful harvest in autumn.
Dimensions & Packaging: It can be printed, sewed or injection molded in a variety of sizes.
Tags: brand identity, logo, branding, smart agricultural technique
Production Technology: The aspect ratio of the logo is in the golden ratio, and the strokes inside are of equal width. By using the gaps and connections between partially staggered strokes, the letters "s" and "y" can be recognized, while ensuring the integrity and continuity of the logo.
Design Challenge: The challenge lies in how to use a concise external symbol to convey the rich meaning of the brand internally, while also being easily recognizable and memorable. At the same time, as a new brand, the logo design must be able to support the brand's future business expansion and diverse applications.
Research: In-depth research was conducted on relevant brands and products in the intelligent agricultural machinery industry, and the advantages and characteristics of the Shanyi brand were analyzed. Starting from the brand's characteristics, the logo conveys its identity, attributes, and aspirations. Unlike other brands in the industry, this graphic logo is closely related to products, brands, and industry attributes, and is even more easily recognized and remembered through repeated elements that guide people's associations.
Inspiration: Shang Yi is a new brand with tracked unmanned plant protection vehicles as its core product, hoping to establish a reliable, durable, cool high-tech image. The logo design uses a shield shape as a visual frame to highlight the tough and durable character. S and Y are interspersed and linked, symbolizing the connection between smart technology and agriculture. The logo can be used as a vehicle-logo, which contains patterns of ruts and wheatear, establishing a unique association and visual image.
Project Duration: The project started in Beijing in December 2022 and was completed in February 2023.
Operation Flow: The unique and associative logo design is a powerful visual signal, which clearly communicates the brand's concept of products and services. The brand logo can be used for promotional purposes or as a vehicle-logo, which can be easily recognized and remembered by users.
Team Members: Fangbo Wu
Beibei Liu
Yipeng Ding
Xu Chen
Ge Song
Rong Zhang
Hao Fu