Odea Ka Polokalamu Kālā Holistic na Odeabank A.S

ʻO Odea Ka Polokalamu Kālā Holistic na Odeabank A.S he mea lanakila hanohano loa o ka 2023 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Paʻalima, Polokalamu a me Lako Paʻalima.

KeleawePaʻalima· 2023

Odea Ka Polokalamu Kālā Holistic

na Odeabank A.S

Mea Kūʻai: Odea Bank A.S

Mea Lanakila A' Design Award Keleawe ma ka Māhele Paʻalima

25,425

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #150019

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Odea Ka Polokalamu Kālā Holistic

ʻO Odea kahi polokalamu nui e hana ma ke ʻano he mea hana kālā piha no nā mea kūʻai aku ʻo Odeabank. He hopena holistic holistic i ka mākeke Turkish. ʻO ka manaʻo o ka hui ʻo ia ka "phygital" banako o Tureke. ʻO ka hoʻolālā o Odea e hiki ai i nā mea kūʻai ke ʻike i nā huahana kālā a me nā koena i ka nānā ʻana, e hāʻawi ana i ka mea hoʻohana i ka manaʻo o ka maopopo a me ka maʻalahi i ka ʻike e pono ai. Hāʻawi ʻo Odea i kahi ala kūpono i nā huahana kālā e kākoʻo ana i ka ulu ʻana o ka ʻoihana a alakaʻi i ka hoʻohana ʻana i ke kahawai kikohoʻe.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Odea Ka Polokalamu Kālā Holistic i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Odea Ka Polokalamu Kālā Holistic he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Odea Ka Polokalamu Kālā Holistic i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Odea is a super app that will work as a comprehensive financial tool for Odeabank clients. It is the first holistic investment solution in the Turkish market. The vision of the company is to be the leading phygital bank of Turkey. The design of Odea allows clients to see all the financial products and balances at a glance, giving a sense of clarity to the user and keeping every important information at an easy reach.
Nā Ana a me ka Hoʻopili: Designed with an atomic approach, the design is scalable, easily expandable to additional breakpoints and ready to be detailed and handed over to development.
Nā Lepili: Mobile Banking, Internet Banking, Finance, Investment, Responsive Design, Omnichannel, User Experience Design, Visual Design
ʻEnehana Hana: The project is available for mobiles, tablets and desktops.
Design Tools: Figma, Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Rive, Miro.
Development Tools: React, React Native, TypeScript, NestJS, GraphQL, .Net 6 SDK, NodeJS, Redis, RabbitMQ
Pilikia Hoʻolālā: There's a lack of trust in the finance sector that prevents up-and-coming investors to take the risk and get out of their comfort zones. The amount of information and investment opportunities is intimidating to traditional investors and overwhelming to the point of discouraging them from taking part in the fintech world. People want to feel important and appreciated, and they're searching for guidance because they feel lost in the endless stream of data and financial advice.
Noiʻi: Stakeholder interviews were held with company employees from different departments and members of the Board. The old Odeabank mobile app, the third-party integrated platforms, and the concept prototypes are assessed. Also, different benchmarks in the financial services were evaluated both globally and locally. Workshops and ideation sessions were made with different departments. 6 usability tests, 2 research, 1 A/B test, 1 survey and one to one interviews with 50 customers were conducted.
Hoʻoulu Manaʻo: Odea offers a bespoke approach toward product innovation that drives business growth and increases the adoption of the digital channel. Having a premium digital experience will help find new customers while improving the current digital penetration. We're creating the first holistic investment solution in the Turkish market that pushes the user experience to global market standards while promoting user-centric methods and user experience.
Ka Lōʻihi o ka Papahana: The project started in September 2021 in Istanbul and will be released in March 2023 in Istanbul.
Kaʻina Hana: The homepage is the entry point of the experience, aggregating all the most urgent actions and every insight regarding the financial situation of the user. In investment tab, the user can see the recent activities on their portfolios, easily deep dive on details but keeping an overview of the overall financial situation. In banking tab, the user has access to all the daily banking functionalities and products, but is also able to personalise the page to display the most important actions on top of it.
Nā Palapala Kuleana: Copyrights belong to Odeabank A.S, 2023
Nā Lālā Hui: Odeabank CX Design Team
Nā Kuleana Kiʻi: Image #1: Creator Odeabank CX & Design Team, 2023
Image #2: Creator Odeabank CX & Design Team, 2023
Image #3: Creator Odeabank CX & Design Team, 2023
Image #4: Creator Odeabank CX & Design Team, 2023
Image #5: Creator Odeabank CX & Design Team, 2023
Video Credits: Creator Hatice Anil Serim, 2023