ʻO Ecommuni Brochure Hoʻolālaʻana Lawelawe no ka ʻIke Hōʻikeʻike na Xi Zhu he mea lanakila hanohano loa o ka 2023 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā Kuhi, Kūhelu a me Lawelawe.
HaoLawelawe· 2023
Ecommuni Brochure Hoʻolālaʻana Lawelawe no ka ʻIke Hōʻikeʻike
na Xi Zhu
Mea Lanakila A' Design Award Hao ma ka Māhele Lawelawe
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #150074Ka Hoʻolālā
E Pili Ana iā Ecommuni Brochure Hoʻolālaʻana Lawelawe no ka ʻIke Hōʻikeʻike
Ke Kikokikona Puke: He hoʻolālaʻana lawelawe ʻo Ecommuni Brochure e hiki ai i nā mea kipa hōʻikeʻike ke hana i kā lākou brosiure pono nō lākou. Koho nā mea kipa i nā mea hōʻikeʻike i ka wā hōʻikeʻike ma ke kīkē ʻana i nā peʻa NFC i kau ʻia ma ka ʻaoʻao o nā huahana. Hoʻāhui ʻia nā mea i koho ʻia i loko o kahi puke palapala kikohoʻe hiki ke hoʻoponopono ʻia i loko o kahi polokalamu, me ka hoʻololi ʻana i ka hoʻonohonoho, nā lepili, a me nā hōʻailona liʻiliʻi. Hana ʻia ke pale mua mai ke ala nānā. Paʻi ʻia ka brosiure ma ka pepa ke haʻalele wale ka mea kipa. Ua hōʻemi ʻia ka ʻōpala pepa a kōkua ka ʻikepili i hōʻiliili ʻia i ka ʻoihana hōʻikeʻike.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Hao
Ua lanakila ka hoʻolālā Ecommuni Brochure Hoʻolālaʻana Lawelawe no ka ʻIke Hōʻikeʻike i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Ecommuni Brochure Hoʻolālaʻana Lawelawe no ka ʻIke Hōʻikeʻike he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Ecommuni Brochure Hoʻolālaʻana Lawelawe no ka ʻIke Hōʻikeʻike no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- It is a sustainable service design provides better experience for visitors. In this project, visitors have changed from passive recipients of brochures to active selectors of exhibition contents. you can add your favorite exhibits to the personalized brochure through the simple NFC function and print it when leaving. The project improves the retention of the brochure, avoids the paper waste,and it provides authentic data to promote the virtuous cycle of the exhibition industry ecology.
- Nā Ana a me ka Hoʻopili
- Service workflow design; printer design(430mm317*mm1085mm); NFC Sticker design(40mm*40mm); APP UI/UX design; Brand visual identity design: Logo, brochure, etc..
- Nā Lepili
- exhibition industry, brochure, service design, user experience design, interaction design, sustainable, communication
- ʻEnehana Hana
- The NFC information input and acquisition technology used by this product is relatively mature. The inkjet printing technology and inductive binding function required by the printer can also meet the needs of high-quality, efficient and convenient exhibition printing.
- Pilikia Hoʻolālā
- How to apply this service system to different exhibitions and create uniqueness is the difficulty of this project.
- Noiʻi
- Furniture exhibitions often attract many furniture brands and visitors. To pursue the advantage of exposure, the brand often prints excessive promotional materials and distributes them to the visitors, which not only increases the burden in the process of watching the exhibition, but also the visitors couldn’t obtain the truly interesting and useful information from the complex and massive information. Most promotional materials are piled up, forgotten and discarded, resulting in waste. This project aims to improve the personalized experience and alleviate the waste of paper publicity materials.
- Hoʻoulu Manaʻo
- In recent years, exhibitions have produced a lot of waste in face of disorder commercial competition and poor visitors' experience. We hope to take the exhibition brochure as the starting point, optimize the exhibition experience while reducing waste, so that the visitors can focus on the experience of the product itself in the process of browsing, also promoting the sustainability and green development of the exhibition industry.
- Ka Lōʻihi o ka Papahana
- Launched in Hangzhou, China from January 2023, it is keeping on revising service designs according to feedback from customers’ experiences.
- Kaʻina Hana
- Visitors can view products during the exhibition and add their favorites to their brochures through NFC technology. Personalized editing can be carried out for your own exhibition album, such as layout adjustment, label addition, emoji addition, etc. Meanwhile, personalized cover can be formed through the user's viewing route. When leaving, you can print the electronic brochure into a physical brochure
- Nā Lālā Hui
- Yucheng Yang
Xi Zhu
Yenan He
Yanglin Zhang
Kākoʻo ʻIa
ʻImi ma ʻō aku o Designers.org
E ʻimi i nā huahana, nā lawelawe a me nā manawa mai kā mākou mau hoa hoʻolaha.
Hou Aku e ʻImi Ai
Nā Hoʻolālā Pili
E ʻimi i nā hoʻolālā lanakila hou mai ka māhele like, i koho ʻia ma ka waiwai.
