Moonshot Cafe Kīʻaha Hōʻike na Takeshi Yoshida

ʻO Moonshot Cafe Kīʻaha Hōʻike na Takeshi Yoshida he mea lanakila hanohano loa o ka 2023 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā Loko Hale a me Hōʻike.

KalaLoko Hale· 2023

Moonshot Cafe Kīʻaha Hōʻike

na Takeshi Yoshida

Mea Kūʻai: Takeshi Yoshida

Mea Lanakila A' Design Award Kala ma ka Māhele Loko Hale

21,255

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #150177

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Moonshot Cafe Kīʻaha Hōʻike

ʻO kēia hoʻolālā no ka Hale Hōʻike Iāpana ma ka CES 2023, hoʻokahi o nā ʻaha ʻenehana nui loa ma ka honua. Ua hoʻoulu ʻia mai ka maʻalahi a me ka hoʻemi, ʻo ia ka manaʻo kumu o Zen, kahi ua noho pū ai ʻo Iāpana mai nā wā kahiko mai. He mea ʻē loa ka loaʻa ʻana o kahi kāpeka ma mua o ka kīʻaha hōʻike maʻamau ma kahi ʻaha pēnei. Hoʻāʻo ka wahi e lilo i wahi maluhia kahi e hoʻomaka ai ka launa pū ʻana. Nānā pū ʻo ia i ka mālamalama a me ka ākea no ka mea ua haʻahaʻa ka kaupoku o ka wahi. A eia hou, he nui nā meakanu ʻōmaʻomaʻo, e hōʻike ana i ka aloha ʻāina, ka hoʻemi ʻana i ka ʻōpala, a me ka hana ʻana i kahi ea oluolu.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Kala

Ua lanakila ka hoʻolālā Moonshot Cafe Kīʻaha Hōʻike i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Moonshot Cafe Kīʻaha Hōʻike he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Moonshot Cafe Kīʻaha Hōʻike e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: First, it’s rare to have a cafe, rather than having a normal exhibition booth in a convention. The space tries to become an oasis where the conversation begins in a busy convention. Secondly, the space focuses on transparency and spaciousness since the ceiling of the venue is very low. Therefore, this space gets more attendees’ attention in the convention. Third, the space has lots of green, showing the eco-friendly attitude, reducing waste from exhibition, and creating a cozy atmosphere. Finally, the decoration art in the cafe counter is carefully chosen to show modern and latest Japan.
Nā Ana a me ka Hoʻopili: The booth area is 90 feet x 50 feet. In other word, 2743 mm x 1524 mm.
Nā Lepili: Zen, minimization, transparency, spaciousness, simplicity, exhibition design, convention, Japan, cafe,
ʻEnehana Hana: The ceiling of the venue is very low so that transparency and spaciousness is one of the most important aspects to get attendees’ attention in a convention. Therefore, the design focuses on not using many walls and keeping the exhibition table height low. People can appreciate the unobstructed view from one end to the other in this space. In addition, in a technology themed convention, most booths use cold white lighting since the color of cold white might remind people of technology, however, the space intentionally uses warm white lighting to attract people and create a cozy atmosphere of a cafe.
Pilikia Hoʻolālā: The biggest challenge is the height of the ceiling of the venue, which is very low and also the venue does not permit hanging from the ceiling, while hanging signs are one of the main tools to attract people who join conventions. In this situation, transparency and spaciousness is one of the most important aspects to motivate attendees to come to the area. Therefore, the design focuses on not using many walls and keeping the exhibition table height low. People can appreciate the unobstructed view from one end to the other in this space.
Noiʻi: In terms of design, how we can create more conversation and interaction in an exhibition booth is one of the biggest questions because the communication between exhibitor and attendee could create new business. Literature review and field work by joining other conventions has been done. The results improve the design, production and realization such as using white warm color lighting, music, aroma oil and green, transparency and spaciousness.
Hoʻoulu Manaʻo: This design is for the Japan Pavilion at the CES 2023, one of the largest technology conventions in the glove. Therefore, it would be great if the design somehow makes people feel the uniqueness of Japan. The design is inspired from simplicity and minimization, the fundamental concept of Zen, which Japan has always been with since ancient times.
Ka Lōʻihi o ka Papahana: The project started in August 2022 in San Francisco and finished in January 2023 in Las Vegas, and was exhibited in CES 2023 in January 2023.
Kaʻina Hana: Unlike the normal exhibition booth in a convention, people enjoy drinks and conversation in a cozy mingling lounge, which we named it Moonshot Cafe. The name is decided in the hope that moonshot, in other words, giant leap will come out from this space. One of the best ways to achieve the goal, appealing products and services to the world, is to create a space that would generate more conversation and interaction between exhibitors and participants. The more conversation and communication would eventually lead to the realization of the goal, creating a giant leap.