Westlake Impression Hoʻolauna Kaiapuni Waihona na Chao Yang

ʻO Westlake Impression Hoʻolauna Kaiapuni Waihona na Chao Yang he mea lanakila hanohano loa o ka 2023 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

HaoKiʻi· 2023

Westlake Impression Hoʻolauna Kaiapuni Waihona

na Chao Yang

Mea Kūʻai: Zhejiang University of Finance & Economics

Mea Lanakila A' Design Award Hao ma ka Māhele Kiʻi

9,907

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #150340

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Westlake Impression Hoʻolauna Kaiapuni Waihona

Ke Kaha Hoʻolauna Waihona no Westlake Impression, he hoʻolālā hoʻolauna waihona i hana ʻia no kekahi hui hana keaka ma Hangzhou, Kina. Hoʻokū ʻia ka hana keaka ma luna o kahi papa huināhā i kau ʻia ma kahi ʻumi kenimika ma lalo o ka ʻili wai o ka Loko West, me ka loko ponoʻī ma ke ʻano he ʻāpana hope. Hahai ke kaiapuni i kahi ʻano hoʻolālā hoʻokaʻawale. ʻAʻohe logo i kau ʻia ma waena o ka ʻike maka. Akā naʻe, hana pū kekahi ʻōnaehana o nā hui kiʻi i ke kaiapuni. ʻO ka pae huināhā a me kahi puka aniani no ka hoʻolaha moʻomeheu kūlanakauhale nā manaʻo nui o ke kiʻi. ʻO ka pahuhopu, ʻo ia ka hoʻoikaika ʻana i ka ʻike ʻia ʻana o ka waihona.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Hao

Ua lanakila ka hoʻolālā Westlake Impression Hoʻolauna Kaiapuni Waihona i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Westlake Impression Hoʻolauna Kaiapuni Waihona he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Westlake Impression Hoʻolauna Kaiapuni Waihona no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: "Impression West Lake" is a performing arts brand. In 2016, entrusted by the Ministry of Foreign Affairs, the G20 Hangzhou Summit designed and arranged a performance of Hangzhou, which was highly praised by the heads of 20 countries.
In this project, the design team tried to make a set of VI without logo. A decentralized design method is proposed, that is, to eliminate the logo as the center of visual recognition, and turn to the system design method of forming an identity with graphic groups.
Nā Ana a me ka Hoʻopili: Combining stage works with colorful sound and light, and combining the stage with reflections in the water to produce a unique visual art effect, the weaving of the Western and Chinese stages.
Nā Lepili: Brand, Poster, Logo, West Lake, Traditional Culture
ʻEnehana Hana: It has significantly enhanced the recognition of the brand image and customer favors. Help enterprises were selected by the State -owned Assets Supervision and Administration Commission of the State Council of the People's Republic of China to release the "Typical Cases of 100 State -owned Enterprise Brands in 2021", including only 31 local state -owned enterprises, 2 Zhejiang Province; Recommended and used as a monthly review case; dynamic performing arts video was reprinted by multiple design numbers and video numbers.
Pilikia Hoʻolālā: After investigation, we found that the most impressive of the brand was a square stage hidden in the waters of the West Lake. When the lights were secret, the actors jumped with the music on the mirror -like lake and jumped with the music of "Liang Zhu" and the "Swan Lake" performed by the Ballet's performance. A total of ten actors of the performance were completed on the water, which was significantly different from the real product.
Noiʻi: "Impression West Lake" is not only a performing arts company but also a real landscape performance created by the "Iron Triangle" team of directors Zhang Yimou, Wang Chaoge and Fan Yue. It has performed 3,000 performances in total and received 2.9 million audiences. In 2016, entrusted by the Ministry of Foreign Affairs of the People's Republic of China, the original performance "Impression of the West Lake" was revised into "The Most Reminiscence of Hangzhou", and performed as a project of the G20 Hangzhou Summit. The first performance was highly praised by the heads of 20 countries. The performance was broadcast live on the Internet and on television and gained worldwide attention. From May to December 2017, nearly 400,000 visitors were received, with an average attendance rate of more than 80%, of which more than 20% were overseas visitors, and sales hit a record high. "Impression West Lake" has also started a new journey towards international development from the original local tourism.
Hoʻoulu Manaʻo: The performance is a live performance with the West Lake as the background. The cultural and artistic performance blending the East and the West is held on a square stage about 10cm below the water surface of the West Lake. The square stage and the window for urban cultural promotion became the main concept of my design.
Ka Lōʻihi o ka Papahana: The project starts in Hangzhou in August 2020, in Hangzhou in February 2021 and will be presented in Hangzhou in April 2022.
Kaʻina Hana: Combining stage works with colourful sound and light, combining the stage with reflections in the water to produce a unique visual art effect, the weaving of the Chinese and Western stages.