Sparrow Branding Hana Nui: Hōʻailona Hui by Hiroshi Kurisaki

Sparrow Branding Hana Nui: Hōʻailona Hui by Hiroshi Kurisaki is a highly esteemed winner of the very prestigious 2023 A' Design Award Keleawe in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

KeleaweKiʻi· 2023

Sparrow Branding Hana Nui: Hōʻailona Hui

by Hiroshi Kurisaki

Client: Hiroshi Kurisaki Design

A' Design Award Keleawe Winner in Kiʻi Category

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Verified Award Winner

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Colors

The Design

About Sparrow Branding Hana Nui: Hōʻailona Hui

Kikokikona Puke: ʻO Sparrow Branding kahi hōʻailona hui i hana ʻia no kahi hui hoʻolaha hoʻolako ma Tokyo i hoʻokumu ʻia i ka makahiki 2020. Hoʻopili ka hōʻailona i ka logo, nā kiʻi nui a me nā pepa ʻoihana. Hōʻike ʻia kahi manu liʻiliʻi (sparrow), ke kumu o ka inoa hui, me kahi kumulāʻau paina ma ke ʻano he kumulāʻau hōʻailona. Mai kahi moʻolelo mai ke kumumanaʻo, kahi e mālama ai ke kumulāʻau paina i ka manu liʻiliʻi mai nā pōʻino a pau. Ua kiʻi paʻi ʻia nā lālā paina maoli, i hoʻonohonoho ʻia e kekahi mea pena pua, a me kahi kiʻi manu liʻiliʻi kupono i ke ʻano maoli, ma kahi o ka hoʻohana ʻana i nā kiʻi kamepiula. He ikaika a koʻikoʻi ke ʻano o ke kiʻi, ʻaʻole he nani wale nō.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Sparrow Branding Hana Nui: Hōʻailona Hui i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Sparrow Branding Hana Nui: Hōʻailona Hui he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Sparrow Branding Hana Nui: Hōʻailona Hui i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hiroshi Kurisaki designed a brand identity for SPARROW, a Tokyo-based advertising production company founded in 2020. The design features a sparrow, the origin of the company’s name, with a pine tree as a symbol tree. The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder. It represents a wish that this new company will be protected against difficulties and steadily move forward.
Dimensions & Packaging: Since the main visual was announced on the website, it is based on 1980 x 1080px. It was also printed on paper as an A3 size output.
Tags: Branding, Logo, Japan, Typography, Blue
Production Technology: In order to put together a set of characteristic pine trees, we had a flower arrangement artist come in and put together an art set to create a unique world view.
Design Challenge: By using the sparrow as the main visual, it explored a tone that doesn't look too cute. Since the company takes on more challenges, design tone aimed for a strong and serious tone that conveys our challenge.
Research: Research began with understanding the story of the brand's founding. After that, focusing on the sparrow, we analyzed various photos of the sparrow, examined whether it was better to include only the face or the whole body, and verified the appearance of the pose more specifically, and further visualized through sketches. it was done.
Inspiration: The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder.Hiroshi Kurisaki Design Inc was responsible for all visual images including logo, main visuals, and all stationaries.
Project Duration: The project started in Tokyo in the summer of 2021 and took about two months from sketching to shooting.
Operation Flow: Instead of CG or synthesis, the actual pine trees selected by the flower arrangement artist and the realistic model of the sparrow give the scene a sense of realism.
Image Credits: Photo By Bird And Insect Ltd.