ʻO Not Always Fun ʻo Ka Hoʻolaha Paʻi na Squared he mea lanakila hanohano loa o ka 2023 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā Kaiāulu.
KalaKaiāulu· 2023
Not Always Fun ʻo Ka Hoʻolaha Paʻi
na Squared
Mea Kūʻai: Squared
Mea Lanakila A' Design Award Kala ma ka Māhele Kaiāulu
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #150806Ka Hoʻolālā
E Pili Ana iā Not Always Fun ʻo Ka Hoʻolaha Paʻi
Ke manaʻo nei ka hoʻolaha hoʻolaha e hoʻonui i ka ʻike e pili ana i ka maʻi Harlequin. He maʻi maʻi kēia e pili ana i ka ʻōnaehana neʻe autonomic a pili pū me ka ʻole o ka hou ʻana a me ka ʻili ʻana o ka ʻili ma kekahi ʻaoʻao o ka maka. Ua hoʻokumu ke keʻena i nā kiʻi kiʻi kiʻi nui i hoʻokumu ʻia ma ka juxtaposition o nā hiʻohiʻona like ʻole o ka harlequin e manaʻo ana e hoʻomālamalama i ka ʻokoʻa ma waena o ke ʻano hoʻohālikelike o ke ʻano a me ka ʻoiaʻiʻo o ka noho ʻana me ka maʻi Harlequin, e koi ana i ka pono o ka ʻike a me ka ʻike ke kūlana.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Kala
Ua lanakila ka hoʻolālā Not Always Fun ʻo Ka Hoʻolaha Paʻi i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Not Always Fun ʻo Ka Hoʻolaha Paʻi he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Not Always Fun ʻo Ka Hoʻolaha Paʻi e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- Harlequin syndrome is a syndrome affecting the autonomic nervous system and is associated with absence of sweating and flushing of skin on one side of the face. The key visual illustrations are based on the juxtaposition of the different representations of harlequin aiming to shed light on the disparity between the comical representation of the character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
- Nā Ana a me ka Hoʻopili
- This ad is used in print and digital media, ranging from 70 x 100 cm poster, to A4 print page and different sizes of banners.
- Nā Lepili
- craft, illustration, ad, social, craftsmanship, print, poster, design, art direction
- ʻEnehana Hana
- Meticulously crafted illustration is all it is used to achieve the final result.
- Pilikia Hoʻolālā
- The creative is a juxtaposition of the two opposing sides of Harlequin - one is the light-hearted comical character and the other is the serious medical condition. To integrate those sides of the same character yet different characteristics and not ironize or victimize people suffering from the syndrome was the most difficult part.
- Noiʻi
- The main research that was held was about the Harlequin syndrome itself and how rare diseases are addressed.
- Hoʻoulu Manaʻo
- The key visual illustrations are based on the juxtaposition of the different representations of the word harlequin aiming to shed light on the disparity between the comical representation of the harlequin character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
- Ka Lōʻihi o ka Papahana
- The project was developed during the first trimester of 2023.
- Kaʻina Hana
- This is not relevant to the category presented.
- Nā Lālā Hui
- Creative Director - Yana Okoliyska
Copywriter - Dessislava Pavlova - Nā Kuleana Kiʻi
- Creative Director Yana Okoliyska
Illustrator Yana Okoliyska
Copywriter Dessislava Pavlova
Agency Squared
Kākoʻo ʻIa
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E ʻimi i nā huahana, nā lawelawe a me nā manawa mai kā mākou mau hoa hoʻolaha.
Hou Aku e ʻImi Ai
Nā Hoʻolālā Pili
E ʻimi i nā hoʻolālā lanakila hou mai ka māhele like, i koho ʻia ma ka waiwai.
