Ranger Ranger by Zhang Weiwei is a highly esteemed winner of the very prestigious 2023 A' Design Award Hao in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

HaoKiʻi· 2023

Ranger Ranger

by Zhang Weiwei

Client: Yunnan Tech & Besiness University

A' Design Award Hao Winner in Kiʻi Category

12,000

Verified Award Winner

Verify Award Status for #150972

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ranger Ranger

He hōʻailona ʻike maka i hana ʻia no kekahi hōkele e lawelawe ana i nā huakaʻi ʻōpio. Ke hoʻohālikelike nei ka hōʻailona i kēlā me kēia malihini i ka Ranger, kekahi kanaka i ʻike ʻia mai nā moʻolelo hoʻohihi. Hoʻohana ʻia kekahi mekako Ranger ma ke ʻano he mea hana noʻeau nui, a mai laila mai i hoʻouna ʻia ai kekahi ʻano hōʻailona no nā mea hana Ranger. Hoʻohana ʻia kēia mau hōʻailona ma nā lako keʻena a me nā lako hōkele i nā nui maʻamau, a hoʻohana pū ʻia hoʻi no nā mea e kono ana i nā malihini e komo pū. Paʻi ʻia ka logo me ke kāpili laser foil, no laila e ʻike ʻia ana ka ʻili i kona ʻano ʻālohilohi loli i ka nānā ʻia mai nā ʻano kihi ʻokoʻa.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā Ranger Ranger i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Ranger Ranger he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Ranger Ranger no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Different hotels have different positioning groups, Ranger Hotel is mainly aimed at young tourists, through simple design to create a light luxury fashion social hotel.
Dimensions & Packaging: This VI design is mainly used in office supplies and hotel supplies, and is made according to regular sizes.
Tags: Ranger, Hotel, Visual Identity, Young man, Traveller
Production Technology: The product mainly adopts laser hot stamping process.
Design Challenge: The most challenging part of the design was how to use symbols to give visitors from both the East and the West a common understanding of the Ranger.
Research: Ranger Hotel is an international hotel, and the difficulty of the project is that there are many differences between the Chinese "Xia" and the Western "Xia", or even completely different. As a Chinese designer, how to recognize and understand the essence of Western "chivalry" in this project is particularly important. Through reading a large number of literature and books, as well as searching for clues of "Xia" from a large number of movies, and expressing it through symbolic, visual, and intuitive forms, and finally using the method of character equipment deconstruction to achieve this visual system.
Inspiration: The design compares visitors to "rangers." In fantasy stories, practitioners are basically elves. The visual system uses the Ranger Mask as the creative element to extend a series of Ranger equipment symbols, the purpose of which is to create derivatives from these symbols to allow visitors to interact, so that every traveler can experience the Ranger.
Project Duration: The project started in May 2022 in Kunming and finished in July 2022 in Kunming
Operation Flow: The logo of the Ranger Hotel is printed using laser foil stamping technology, and the logo reflects the unpredictable luster from different angles, making it more mysterious.