Geneo Hoʻolālā Hōʻikeʻike na Belina Zhang

ʻO Geneo Hoʻolālā Hōʻikeʻike na Belina Zhang he mea lanakila hanohano loa o ka 2023 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Loko Hale a me Hōʻike.

KeleaweLoko Hale· 2023

Geneo Hoʻolālā Hōʻikeʻike

na Belina Zhang

Mea Kūʻai: Shanghai Brander Brand Design., Ltd

Mea Lanakila A' Design Award Keleawe ma ka Māhele Loko Hale

14,783

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #151218

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Geneo Hoʻolālā Hōʻikeʻike

ʻO Geneo he hōʻikeʻike i hoʻolālāʻia no kekahi kālepa mālama ʻili e hoʻohui ana i ka ʻenehana me nā mea kūlohelohe. Hoʻohana ke keʻena 280 mika hoʻonui i ka wai, nā mea kanu, a me ka oxygen ma ke ʻano he mau kumuhana nui. Aia i ka wahi komo he mea mālamalama wai kahe, he paia hune, he paia kiʻi kanaka, a me kahi hale kiʻiʻoniʻoni 5D. Hiki ke hoʻohuli ʻia ka paia hune, a hōʻike ke kukui i nā mea kanu ʻokoʻa i loko. Ma ka wahi wikiō, hoʻololi ke kukui kaupaku a me ka ʻōnaehana ʻala e like me ke ʻano o ke kiʻiʻoniʻoni. Hāʻawi ka pseudo cement a me ka terrazzo i kahi nānā kūlohelohe a kahiko, a ua hoʻopōpō ʻia a hoʻoʻāleʻale ʻia nā kihi paia āpau me ka lima.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Geneo Hoʻolālā Hōʻikeʻike i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Geneo Hoʻolālā Hōʻikeʻike he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Geneo Hoʻolālā Hōʻikeʻike i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Geneo is a tech-driven skin beauty brand infusing technology with natural skin care ingredients. This design intends to concretize the product features or advantages through special space and lighting design. Capitalizing on the crafted setups at the entrance, including flowing water light, bubble wall, portrait wall and 5D cinema, every user who walks into the brand store will readily know the product advantages, as if they stood in the exclusive space of Geneo brand.
Nā Ana a me ka Hoʻopili: Showroom covering 280m²
Nā Lepili: beauty, tech, nature, interior, branding
ʻEnehana Hana: Geneo is a tech-driven beauty brand originating from Israel, so the showroom was constructed using a lot of pseudo cement, terrazzo and other building materials that seem to be natural and primitive, with a view to shaping a style approximating the brand’s origin.
Pilikia Hoʻolālā: Even though we hope to make a form like flowing water in the showroom, it is really hard to do so. For this reason, all the wall corners in the showroom were rounded. For the accuracy of round corners, we used a lot of manual work and time to polish. Especially for the interior doors, the vertical faces of the doors are cambered, so we had to polish by hand and made double cambered doors. In addition, we intensified our efforts to create a natural terrazzo texture of the flooring because material will show different color tones depending on the degree of dryness.
Noiʻi: The pain points of tech beauty products necessitate the highlighting of product strengths in respect of natural and healthy ingredients. In this vein, we attempt to promote a natural, healthy beauty and deliver a relaxing and distinctive sensory experience to users with respect to the showroom construction and the associated installations in the showroom.
Hoʻoulu Manaʻo: In the design stage, the showroom was designed to incorporate the elements of oxygen, water and plants. As water, plants and oxygen are the underlying features of Geneo products, we extracted them as the space elements. Inspired by this and considering the interactive experience among users in the showroom, we blended product related elements with the facilities in the showroom, in order to present the brand-specific atmosphere.
Ka Lōʻihi o ka Papahana: Geneo’s physical store project
Design commenced in October 2022
Construction commenced in December 2022
Store opened in mid-February 2023
Kaʻina Hana: The bubble wall at the entrance of the showroom is a space interaction installation. Once rotated, it receives light illumination and displays different types of plants, so that the diverse and natural product ingredients of Geneo brand are visualized. In the video display area, the lighting and fragrance system on the ceiling will make color and fragrance varied according to the video content, thus getting users immersed in respect of sight, smell and sound. In all kinds of functional areas that follow, users are given an access to product services.