Remaking Art Hōʻailona Hōʻike Hōʻailona Kālepa by Meng Shenhui

Remaking Art Hōʻailona Hōʻike Hōʻailona Kālepa by Meng Shenhui is a highly esteemed winner of the very prestigious 2024 A' Design Award Kala in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

KalaKiʻi· 2024

Remaking Art Hōʻailona Hōʻike Hōʻailona Kālepa

by Meng Shenhui

Client: Shenzhen Chengmei Culture Communication Co., Ltd

A' Design Award Kala Winner in Kiʻi Category

145,031

Verified Award Winner

Verify Award Status for #152015

View at A' Design Award Press Release Award Badge

Colors

The Design

About Remaking Art Hōʻailona Hōʻike Hōʻailona Kālepa

He hōʻailona hōʻike kālepa ʻo Remaking Art i hana ʻia no kahi hui kamaʻilio moʻomeheu. Hoʻohui ka hōʻailona i nā hua mua ʻo R a me A i hōʻailona kaulike like, i hoʻopili ʻia e nā laina e hōʻike ana i ke aka ma ka wai. Hoʻomanaʻo kahi laina moe i ke kaupaona a ua mālama ʻia mai ka hōʻailona mua e hōʻike i ke kaulike a me ka pono. Hoʻohana ka ʻōnaehana ʻikemaka i nā laina e māhele i nā mea paʻi, nā ʻeke a me nā hōʻikeʻike o loko, no laila mālama ʻia ka nānā like ma nā nui a me nā mea like ʻole. Hōʻike ka hoʻolālā i ke kaulike like, ka hoʻohui ʻana a me ka hoʻōla hou ʻana.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Remaking Art Hōʻailona Hōʻike Hōʻailona Kālepa i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Remaking Art Hōʻailona Hōʻike Hōʻailona Kālepa he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Remaking Art Hōʻailona Hōʻike Hōʻailona Kālepa e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo design takes the initial letters R and A of the brand name Remaking Art, forming a symmetrical logo image up and down, using lines to connect the two letters, like a reflection in water, reflecting the brand concept“Remaking”.
The overall VI visual system is focus on the concepts of symmetry, fusion, and innovation, making full use of lines to separate plane materials, product design, and interior display.
Dimensions & Packaging: The overall design utilizes lines to connect two letters, resembling a reflection in water, highlighting the concept of brand reshaping. The design team focuses on the concepts of symmetry, integration, and innovation, using lines to separate different sizes of flat materials, packaging, and interior displays to convey the brand spirit in a concise and clear manner. Appropriate printing techniques and materials are chosen to ensure integrity across different sizes and materials.
Tags: Logo, Brand, Branding, Identity, Brand Identity, Logo Design, Creative, Visual Identity, Advertising,
Production Technology: In the new design ,the horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.
Design Challenge: The client wanted to keep the scale element line from the previous logo but in a more seamless and integrated manner within the new design.
Research: The previous logo of Remaking Art incorporated the initials "R" and "A" from the brand name. The letter "R" also resembled the Chinese oracle-bone inscription of character"human (pronounces Ren, means human)", representing the idea that "design should be people-oriented" The horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.
Inspiration: The design inspiration comes from water reflection, using lines to connect the two obverse and reverse letters, and make full use of lines to separate plane materials, product design, and interior display. Clearly and concisely convey the spirit of re-inheriting brand culture, re-creating art, and re-integrating creativity.
Project Duration: The project started in January 2022 and was completed in Shenzhen in May 2022
Operation Flow: First, the design team conducted in-depth research on the brand's history, values, and goals, determining the direction of brand integration and innovation. For the previous image, the design team retained the line elements and reimagined them into symmetrical forms to create new logos and visual elements, showcasing the brand's transformation and innovation. Subsequently, the design team continuously adjusted the design using design tools to ensure its consistency across different platforms and materials, allowing for smooth application in printed materials, product packaging, and spatial design to provide the audience with a tangible experience of the brand concept.
Image Credits: Copyright：CM Design