Ecohiny Hōʻailona by Cansu Dagbagli Ferreira

Ecohiny Hōʻailona by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 A' Design Award Kala in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

KalaKiʻi· 2024

Ecohiny Hōʻailona

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

A' Design Award Kala Winner in Kiʻi Category

104,097

Verified Award Winner

Verify Award Status for #152882

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Ecohiny Hōʻailona

Hiki anei i kahi hōʻailona pepa lua ke ʻoluʻolu a leʻaleʻa? ʻO EcoHiny he ʻohe kūlohelohe 100%, hōʻoia ʻia FSC a mālama pono loa i ka honua. ʻO ke kiʻi hōʻailona he pika, a hōʻike nā waihoʻoluʻu a me nā koho hua kikokikona i ka leʻaleʻa, ke ʻano kūlohelohe a me ke ʻano palupalu o ka huahana. ʻO ka pahuhopu, e hoʻokaʻawale i ka hōʻailona mai nā mea ʻē aʻe ma ka mākeke ma ka hoʻohana ʻana i kahi papa waihoʻoluʻu kaʻawale. ʻO ka waihoʻoluʻu ʻōmaʻomaʻo-uliuli hohonu me ka pika, hāʻawi i kahi ʻano paʻani a hōʻike pū i ka manaʻo o ka mālama honua a me ka paʻa mau. Hoʻokahakahakai koke kēia mau koho hoʻolālā me ka poʻe kūʻai i manaʻo ʻia a hana i kahi pili pilina ma waena o ka hōʻailona a me ke kūʻai aku.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Ecohiny Hōʻailona i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Ecohiny Hōʻailona he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Ecohiny Hōʻailona e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ecoHiny is a newly launched brand of bathroom products made from 100% organic bamboo, FSC certified and soft as a feather. The brand personality is intended to be young, playful and bold. Design conveys eco-friendliness in a unique way. Branding features unique color combination and minimal approach. The product name and features are displayed prominently and in large font size on the packaging, as the product is displayed and sold on online e-commerce platforms.
Dimensions & Packaging: 3 sizes for shipping box was designed: 12 pack, 24 pack and 36 pack. Wrap dimensions are R11 x H11
Tags: bathroom, toilet paper, packaging, bamboo, sustainable, eco friendly, packaging design
Production Technology: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as toilet paper wraps and the shipping box were produced by 4 color printing technique.
Design Challenge: The challenge was being able to produce the same color for the toilet paper wraps and the shipping box. Even though a propriate Pantone color was chosen, the fact that the wraps and the box has different materials resulted in different printed colors. We had to make adjustment in the trial print phase, to make sure the colors matched.
Research: A thorough competitor research was done online and offline. During the research phase we realized that all bamboo toilet paper brands use the same tone of bright green. Our aim was to differentiate the brand from others on the market by using a unique color palette.
Inspiration: We created the brand direction inspired by the quirky name of the brand. The brand symbol is chosen as a peach, while the choice of colors creates a fun and playful personality for the brand. Deep blueish green hue, paired with peach, also conveys a sense of eco-friendliness and sustainability. As a typeface, a modern sans-serif font was chosen to convey a sense of simplicity and approachability. The font is legible and easy to read, making it ideal for product packaging and web design.
Project Duration: Project started in April 2022 and finished in April 2023. The products were launched in May 2023
Operation Flow: Bamboo toilet paper is a tree free product. It's septic free, soft and strong. The differentiation points from the competitors are being 350 sheet, elemental chlorine free and having a 100% recyclable packaging.