CZBank Youth Speech Contest Hana Nui: ʻIʻo Kiʻi no ka Hanana by Zhejiang Gongshang University

CZBank Youth Speech Contest Hana Nui: ʻIʻo Kiʻi no ka Hanana by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2024 A' Design Award Keleawe in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

KeleaweKiʻi· 2024

CZBank Youth Speech Contest Hana Nui: ʻIʻo Kiʻi no ka Hanana

by Zhejiang Gongshang University

Client: CZBank

A' Design Award Keleawe Winner in Kiʻi Category

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Verified Award Winner

Verify Award Status for #153002

View at A' Design Award Press Release Award Badge

Colors

The Design

About CZBank Youth Speech Contest Hana Nui: ʻIʻo Kiʻi no ka Hanana

Kikokikona Puke: ʻO CZBank Youth Speech Contest ka ʻiʻo kiʻi nui i hana ʻia no kahi hanana haʻiʻōlelo makahiki i hoʻonohonoho ʻia e CZBank no nā mea komo ʻōpio. ʻO ke kumumanaʻo o ka hoʻokūkū ʻo ia ka hoʻoili ʻana i ka moʻomeheu e like me nā aʻa a me ke kūkulu ʻana i kahi wā e ʻoi aku ka maikaʻi. Hoʻohui ke kiʻi hoʻolālā i kahi mikolopona haʻiʻōlelo me nā aʻa kumulāʻau ma ke ʻano laina ʻekolu ʻāona. Hōʻike nā ʻano hui pū ʻia a me nā mea ʻike ʻia i loko i ka hoʻoili ʻana o ka hoʻoilina moʻomeheu. Hoʻonui ʻia ke kiʻi i nā pōsuka hanana, ka wahi haʻiʻōlelo, a me ka hoʻolaha ma waho, no laila kūpono ia no ka pāpaho, ke kāʻina ola, a me ka hoʻohana ʻana ma kahi.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā CZBank Youth Speech Contest Hana Nui: ʻIʻo Kiʻi no ka Hanana i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā CZBank Youth Speech Contest Hana Nui: ʻIʻo Kiʻi no ka Hanana he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā CZBank Youth Speech Contest Hana Nui: ʻIʻo Kiʻi no ka Hanana i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Youth Speech Contest of CZBank is an annual important cultural event. The theme of this speech contest is "Inheriting Culture Like Roots, Creating a Better Future". The main participants are young people. Designing a solution that is loved by young people became the main challenge. The creative design concept combines the speech microphone with the roots of a tree in a 3D line form, using intertwined shapes for a blended representation that echoes the theme.
Tags: Culture, Innovation, Competition
Design Challenge: In the field of banking, speech events are usually more traditional and lack visual representations specifically designed for young people. It is rare to find such a youthful visual impression as this design, making it a positive attempt and exploration in the realm of banking speech event visuals.
Research: The design of the main visual for the event took into full consideration the adaptation to various application scenarios in the speech contest. Corresponding design extensions were made for event posters, the speech venue, and outdoor promotions, ensuring that both speakers and audience members can have a visually appealing experience across media, livestreaming, and on-site presence.
Inspiration: In this design, specific elements are incorporated: the metaphorical representation of cultural heritage through the absorption of nutrients by tree roots, the expression of intangible cultural transmission through transparent materials, and the analogy of a microphone to a tree trunk to symbolize the dissemination of speeches, conveying rich implications. The design has a strong visual impact that effectively captures the attention of young people and is well understood.
Project Duration: The project started its design phase in April 2022 and was completed in June 2022. It was officially released in June 2022 as well.
Operation Flow: Speech events are usually more traditional and lack visual representations designed. It is rare to see a visual impression that is as youthful as this design concept. This is a positive attempt and exploration in the realm of banking speech event visuals. With CZBank's strategic shift towards targeting young people as their customer base, the application of this main visual for the event has gained identification from young individuals.
Team Members: Designer: Kan Zhao