CDU Hamburg Hōʻike ʻIʻo Waiwai na Politikwerft Designagentur

ʻO CDU Hamburg Hōʻike ʻIʻo Waiwai na Politikwerft Designagentur he mea lanakila hanohano loa o ka 2024 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

HaoKiʻi· 2024

CDU Hamburg Hōʻike ʻIʻo Waiwai

na Politikwerft Designagentur

Mea Kūʻai: CDU Hamburg

Mea Lanakila A' Design Award Hao ma ka Māhele Kiʻi

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Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #153650

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā CDU Hamburg Hōʻike ʻIʻo Waiwai

Kikokikona Puke: ʻO CDU Hamburg kahi hōʻike ʻiʻo waiwai i hoʻomohalaʻia no kekahi ʻaoʻao kālaiʻāina kūloko ma Hamburg, Kelemānia. Hoʻokumuʻia kēia hōʻike ma luna o kahi hoʻolālā modula e kākoʻo ana i kahi ʻōlelo kiʻi like ma waena o nā pai a me nā papa kuhikuhi lima. Hoʻohui ka hōʻailona huaʻōlelo a me ke kiʻi i nā huapalapala CDU me ka hōʻailona o Hamburg, he pā kaua me ʻekolu hale kiaʻi a me ʻelua hōkū, ma luna o kahi ʻili poepoe uliuli pōʻeleʻele. Hoʻohana pū ʻia ka hōʻailona kiʻi wale nō, a hiki ke hoʻopiha ʻia ka ʻili ma nā kiʻi a me nā waihoʻoluʻu. Ua hoʻokumuʻia nā pūnaewele kikohoʻe hoʻāʻo no nā ʻāpana hoʻonohonoho a pau.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Hao

Ua lanakila ka hoʻolālā CDU Hamburg Hōʻike ʻIʻo Waiwai i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā CDU Hamburg Hōʻike ʻIʻo Waiwai he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā CDU Hamburg Hōʻike ʻIʻo Waiwai no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Development of a new visual identity for the German Party CDU Hamburg. The brand relaunch has given the party a new image. It's fresh, open and communicative instead of monotonous, outdated and expressionless. The relaunch affected the entire identity: uniform visual language, responsive websites for all organizational units and contemporary design elements. In this way, the bond with the Free and Hanseatic City of Hamburg and its citizens should be better emphasized.
Nā Ana a me ka Hoʻopili: The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual media.
Nā Lepili: Graphics, Illustration, Visual Communication Design, Brand Design
ʻEnehana Hana: The word and figurative mark of the Hamburg CDU, commonly known as the logo, consists of the word mark CDU and the figurative mark Hamburg symbol.
The elements combine with the figurative mark on a dark blue circular carrier surface to form the word-figurative mark.
The Hamburg symbol shows a castle with 3 towers. The middle tower should symbolize the medieval Mariendom, the two stars on the outer towers, so-called Mariensterne, after St. Mary, the patron saint of the city in the Middle Ages.
The figurative mark is also used on its own. The logo can be individually filled with images and colors as a design element.
Pilikia Hoʻolālā: The client wanted to express too much content, but often too much information will disturb the key information. Finally, we persuaded the party representatives to mainly use abstract shield to express the protection attribute of their brand image.
Noiʻi: We researched the background of the party, the nature of the city society, the scope of the party's main topics, and the culture of the party, which we integrated into the brand image.
Hoʻoulu Manaʻo: The dynamic and modular new brand identity for the CDU Hamburg now gives the party a new image - fresh, open and communicative instead of monotonous, outdated and expressionless. The aim is: How do we shape a modern, social, bourgeois party of the future? The party must speak about tomorrow from today and not from today about yesterday. The new design aroused curiosity and once again presented the party as a cohesive entity that can stand for a modern and liberal city party.
Ka Lōʻihi o ka Papahana: The project started in April 2022 in Hamburg and finished June 2023.
Kaʻina Hana: The relaunched brand identity lets people see its party attributes immediately, so that playing a very good brand communication effect.