Unicorn Rebrand ʻIke Hiʻohiʻona by Yating Liu

Unicorn Rebrand ʻIke Hiʻohiʻona by Yating Liu is a highly esteemed winner of the very prestigious 2024 A' Design Award Hao in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

HaoKiʻi· 2024

Unicorn Rebrand ʻIke Hiʻohiʻona

by Yating Liu

Client: Yating Liu

A' Design Award Hao Winner in Kiʻi Category

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Verified Award Winner

Verify Award Status for #154412

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Unicorn Rebrand ʻIke Hiʻohiʻona

Ua hoʻohou ka mea hoʻolālā ʻo Yating Liu i ka hōʻailona o kekahi kaʻa kūʻai ʻai Mekikano ma Nū Ioka ma kekahi papahana hoʻāʻo. Hoʻohana ka hoʻolālā i nā waihoʻoluʻu ʻeleu a me nā kiko e hoʻohihi i nā haumāna ʻōpio. Ma ka logo, hōʻike ʻo "Uni" i ke kulanui, a ʻo "Corn" i nā Taco. ʻO ka manaʻo lio-kiwi-hoʻokahi, kaulana ma waena o nā ʻōpio, kūpono ia me ka hoʻokomo ʻana o ka hōʻailona i nā ʻōnaʻona hou i kēlā me kēia pule. Hoʻohui noʻeau ka logo i nā ʻāpana e like me ka pilina ʻōlelo Kepania. Aia pū ma nā mea papa ʻai nā huaʻōlelo pili kulanui, e mālama ana i ka ʻōnaehana hiʻohiʻona hoʻokahi i pili pū i ka ʻano o ka hōʻailona.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā Unicorn Rebrand ʻIke Hiʻohiʻona i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Unicorn Rebrand ʻIke Hiʻohiʻona he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Unicorn Rebrand ʻIke Hiʻohiʻona no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Unicorn" has a dual meaning: it signifies the mythical animal "Unicorn", aligning with the brand's weekly flavor launches, and it can be dissected into "Uni" and "CORN," representing "university" (as the food truck targets college students near universities) and "the taco". The exclamation mark at the end of the logo mirrors the third letter "i," a distinctive punctuation mark in Spanish.
Dimensions & Packaging: Loyalty card 90mm x 54mm
Tags: Logo, visual identity, branding, corporate identity, graphic design, food identity, New York
Production Technology: The logo is easily applied to stationery, packaging and menu designs, and other various applications including loyalty card, balloon, badges, taco truck graphic, apron and tape designs.
Design Challenge: This brand design challenge is how to make every element in the design closely connected to the brand's core, ultimately forming a cohesive and unified visual system. Like the logo design which skillfully incorporates various pieces of information, such as the brand's origin, product characteristics, and target audience, into a simple graphic without losing uniqueness and detail.
Research: The overall logo takes a semi-circular shape, cleverly mirroring the appearance of Taco corn tortillas. The letters "i" in "UNi" in the name, along with the exclamation mark at the end, form a mirrored pattern, adhering to the rules of Spanish grammar.
Inspiration: This is a rebranding project for Unicorn Taco, a New York-based taco brand specializing in Mexican food. The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience.
Project Duration: The project started in July 2021 and finished in September 2021 in Beijing, China.
Operation Flow: The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience. Additionally, each product name in the menu design cleverly incorporates words closely related to college life, such as "all-nighter," "group project," "brainstorm," and more, ensuring that every element in the design is closely connected to the brand's core, ultimately forming a cohesive and unified visual system.