Imoment Hui Waina ʻAlakōhola Emi by Hu Wan and Li Jianpeng

Imoment Hui Waina ʻAlakōhola Emi by Hu Wan and Li Jianpeng is a highly esteemed winner of the very prestigious 2024 A' Design Award Keleawe in Hoʻolālā Meaʻai, Mea Inu a me Hana Kuke Competition Category.

KeleaweHana Kuke· 2024

Imoment Hui Waina ʻAlakōhola Emi

by Hu Wan and Li Jianpeng

Client: Netease Yanxuan Trading Co. Ltd

A' Design Award Keleawe Winner in Hana Kuke Category

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Verified Award Winner

Verify Award Status for #154735

View at A' Design Award Press Release Award Badge

Colors

The Design

About Imoment Hui Waina ʻAlakōhola Emi

Makemake nā mea kūʻai ʻōpiopio e inu i nā mea inu ʻalakōhola haʻahaʻa no ka loaʻa ʻana o kahi ʻoniʻoni liʻiliʻi e lawe mai ana i ka hoʻomaha, ka hauʻoli a me ka kaʻana pū me nā poʻe ʻē aʻe. E kōkua iā lākou e ʻike maikaʻi i kā lākou mau manawa ponoʻī i ka wā e wehe ana i nā mea inu imoment, ʻo ka mea kūʻai koʻikoʻi o imoment kāna paʻa ʻana i ka hōʻike ʻana i nā manawa puʻiwa, nani, a poina ʻole ma ka papa ʻalakōhola emi ma o ka hoʻolālā ʻana e hoʻohālike ʻia me nā huahana like he nui ma ka mākeke. Ma ka hui pū ʻana o ka ʻona maka a me ka ʻona kino, hāʻawi ka huahana i kahi ʻike lōlō o ka ʻona haʻahaʻa.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Imoment Hui Waina ʻAlakōhola Emi i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Imoment Hui Waina ʻAlakōhola Emi he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Imoment Hui Waina ʻAlakōhola Emi i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Young consumers tend to consume low-alcohol beverages in order to achieve a slight buzz that brings relaxation, joy and share with others. Compared to many similar products on the market, the important selling point is presenting stunning, beautiful, and unforgettable moments through design. By blending visual and physiological intoxication, the product provides an immersive experience of slight inebriation.
Dimensions & Packaging: Available in multiple sizes and shapes
Tags: Low-alcohol drinks, brand series visual aesthetics, packaging design, illustrations.
Production Technology: To present a visually experience of transparent gradient sky colors, large areas of shrink film are used to wrap transparent glass bottles and aluminum cans, ensuring visual integrity and compatibility with the shape of most containers.
Design Challenge: In terms of art, the gradient colors are difficult to reproduce consistently across different mediums. Therefore, designers redesigned and established a standard format that could adapt to different shapes. In order to achieve the technical requirements of the design, tried seven different techniques, and successfully balanced the effect and cost by using heat shrink film.
Research: The designers found that many low-alcohol drinks use a lot of text or illustrations to convey information, emphasizing fun. However, i moment aims to provide consumers of relatively low-priced alcoholic beverages with a higher quality experience and emotional guidance for light drinking, so the team focus on defining and designing accordingly. Combine color emotions with the taste of the drink to better provide consumers with spiritual value and commercial differentiation.
Inspiration: Use the beautiful moments before sunrise and sunset, and integrate the visual impact of scenes into the packaging and design interfaces, to help young consumers better experience their own moments of joy when opening i moment drinks.
Project Duration: The project started in June 2022 and finished in August 2022 in Hangzhou, and was exhibited in September 2022.
Operation Flow: Firstly, the team create the concept and organize the natural materials required for it, which are then drawn into standardized forms. Then design for different products and packaging containers according to their respective shapes. After the design plan is output, proceed with the sampling process. Each type of sampling process goes through at least three rounds, ultimately resulting in high-quality products through constant refinement.
Team Members: Hu Wan
Li Jianpeng
Image Credits: Creator Hu Wan
Illustrator Li Jianpeng