Lele i ka ʻike
Rongbaohang BMW Ka Hoʻonohonoho Loko o ka Hale Kūʻai Kaʻa na Yixian Chen

ʻO Rongbaohang BMW Ka Hoʻonohonoho Loko o ka Hale Kūʻai Kaʻa na Yixian Chen he mea lanakila hanohano loa o ka 2024 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā Loko Hale a me Hōʻike.


KalaLoko Hale· 2024

Rongbaohang BMW Ka Hoʻonohonoho Loko o ka Hale Kūʻai Kaʻa

na Yixian Chen

Mea Kūʻai: CX Design

Mea Lanakila A' Design Award Kala ma ka Māhele Loko Hale

24,989

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #154748

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Rongbaohang BMW Ka Hoʻonohonoho Loko o ka Hale Kūʻai Kaʻa

He hoʻonohonoho loko ʻo Rongbaohang BMW no kahi hale kūʻai kaʻa ma Tianjin. Hahai ka hoʻonohonoho i kahi ala kaʻahele pōʻai mau. Ua uhi ʻia nā kaupoku o ka papahele mua a me ka lua o ka papahele me nā papa acrylic ʻike ʻia i ka waihoʻoluʻu polū, i hoʻonohonoho ʻia e hōʻike i nā ala holo kaʻa a me nā ʻale wai kahe. Kūlike kēia mau papa me kahi hiʻohiʻona wai i hana ʻia e ka pale wai a me kahi kiʻo wai. Alakaʻi ʻia ka papahana e ka hoʻomau, a ua kūkulu hou ʻia ka ʻōnaehana kukui me nā pākū lāʻau i kau ʻia ma nā puka makani kiʻekiʻe. Ua hōʻemi ʻia ka wahi keʻena hana i hiki ke hoʻonui ʻia ka lumi hoʻomaha o nā mea kūʻai.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Kala

Ua lanakila ka hoʻolālā Rongbaohang BMW Ka Hoʻonohonoho Loko o ka Hale Kūʻai Kaʻa i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Rongbaohang BMW Ka Hoʻonohonoho Loko o ka Hale Kūʻai Kaʻa he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Rongbaohang BMW Ka Hoʻonohonoho Loko o ka Hale Kūʻai Kaʻa e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa
It is one of BMW's regulatory requirements for global construction to adopt green, low-carbon, and sustainable energy, so this case incorporates the concept of sustainability into every detail of the entire project. The design team restructured the overall lighting system and interspersed wooden grilles at the high windows, integrating the gentle natural texture with modern technology, so that the space could show a hazy and elegant charm in light and shadow.
Nā Ana a me ka Hoʻopili
The total area of the exhibition hall is 3496 square meters, with the original office area occupying 535 square meters, customer lounge area of 568 square meters, and vehicle display area of 1105 square meters. After the renovation, the office space was reduced to 235 square meters, accounting for approximately 50% of the original area; the customer lounge area has expanded to 899 square meters, an increase of approximately 30%; while the vehicle display area now occupies 1170 square meters.
Nā Lepili
Interior, Commercial, Modern, Natural, Elegant, Store, BMW
ʻEnehana Hana
In terms of engineering costs, since the cost of the integrated acrylic board exceeds Party A's budget, after repeated verification and revisions, the designer split the version in the original draft reasonably, customized acrylic parts of different sizes, and then assembled and installed them, which not only greatly reduced the cost, but also ensured the beauty of the landscape.
Pilikia Hoʻolālā
Large projects often face a variety of challenges, mainly reflected in two aspects: labor and cost. To set up such a massive water curtain in this project, advanced calculations are required for temperature control, flow rate, orientation, waveform, and other parameters to ensure precise control. In the actual construction process, waterproofing and moisture-proofing of the floor are of utmost importance.
Noiʻi
This case is located in Binhai New Area, Tianjin. As the pearl of Bohai Bay, the region is blessed with a unique geographical advantage. It is currently the largest and highest-level 5S store in the region, which is also of great strategic significance. Based on the environment, designers extract the element of "water", allowing the ocean imagery that symbolizes vastness and wisdom to run through the entire space. Creating a top-down water system landscape through later soft decoration.
Hoʻoulu Manaʻo
The BMW brand advocates satisfying the greatest wishes of customers with the latest science and technology and the most advanced ideas in a vast space and time, promotes BMW joy, which is deeply compatible with the lifestyle of contemporary people who pursue vitality, passion and freedom. The designer comprehensively considered the local environment, conformed to the urban spirit, and reinterpreted the existing space with sustainability as the design principle.
Ka Lōʻihi o ka Papahana
The project started in August 2022 in Tianjin and finished in January 2023 in Tianjin.
Kaʻina Hana
Gently touch the button in front of the niche. As the secret door opens, the new car delivery workshop reveals its true appearance, full of tension in drama sense. The designer chose to build interior walls and soft decoration with simple forms interpreting complex expressions, allowing the focus of the space return to the product itself. At the same time, the construction of a sense of ceremony also provides consumers with sufficient emotional value.
Nā Palapala Kuleana
Copyrights belong to Rex Duan, 2023.
Nā Lālā Hui
Yixian Chen
Nā Kuleana Kiʻi
Image #1: Photographer Rex Duan, Rongbaohang BMW, 2023.
Image #2: Photographer Rex Duan, Rongbaohang BMW, 2023.
Image #3: Photographer Rex Duan, Rongbaohang BMW, 2023.
Image #4: Photographer Rex Duan, Rongbaohang BMW, 2023.
Image #5: Photographer Rex Duan, Rongbaohang BMW, 2023.

Kākoʻo ʻIa

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Kūpono ka Hoʻolālā Maikaʻi i ka Hoʻomaikaʻi Nui

ʻO ka A' Design Award he makana hoʻomaikaʻi honua, i hoʻoholo ʻia e nā luna, no ka hoʻolālā maikaʻi. E komo i ka A' Design Award e loaʻa ai ka manawa e ʻike ʻia ai kou hana ma ke ʻano kūpono, a e loaʻa ai ka kaulana, ka hanohano a me ka hoʻolaha no kāu hana. E koho inoa i kāu hana no ka A' Design Award a e hoʻokūkū no ka makana A' Design Prize i makemake nui ʻia.

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