Ophthalmic Sustainability Kiʻi Hoʻonohonoho Uhi Puke Nūhou by Cynthia Turner

Ophthalmic Sustainability Kiʻi Hoʻonohonoho Uhi Puke Nūhou by Cynthia Turner is a highly esteemed winner of the very prestigious 2024 A' Design Award Hao in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

HaoKiʻi· 2024

Ophthalmic Sustainability Kiʻi Hoʻonohonoho Uhi Puke Nūhou

by Cynthia Turner

Client: Alexander and Turner Medical Illustration Studio

A' Design Award Hao Winner in Kiʻi Category

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Verified Award Winner

Verify Award Status for #154778

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Ophthalmic Sustainability Kiʻi Hoʻonohonoho Uhi Puke Nūhou

ʻO ka Mālama Paʻa Maka he kiʻi hoʻonohonoho moeʻuhane e hōʻike ana i kahi kaiāulu lāʻau ulu momona, maʻemaʻe a hoʻonui ana a puni kahi maka koa, no kekahi ʻatikala e kamaʻilio ana i ka hoʻomaʻemaʻe ʻana o ka loea maka e hōʻemi i ka nui o nā pūʻolo kiola, nā mea hoʻopau wale a me nā mea hoʻohana hoʻokahi i hoʻohana ʻia ma nā ʻopalahao. ʻO ka kiʻi no ka uhi a me ka ʻaoʻao piha ma loko o ka ʻatikala alakaʻi o ka paukū Nowemapa 2023 o EyeNet, ka puke nūhou o ka American Academy of Ophthalmology.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā Ophthalmic Sustainability Kiʻi Hoʻonohonoho Uhi Puke Nūhou i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Ophthalmic Sustainability Kiʻi Hoʻonohonoho Uhi Puke Nūhou he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Ophthalmic Sustainability Kiʻi Hoʻonohonoho Uhi Puke Nūhou no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The greening of ophthalmology strives to reduce the amount of discarded packaging, disposables and single-use items used in surgery. The image will be used on the cover and inside lead article of EyeNet, the journal of the American Academy of Ophthalmology for the November 2023 Issue.
Dimensions & Packaging: Width 212.725 mm x Height 282.575 mm, 350 dpi, tiff
Tags: medical illustration, biomedical artist, visual science, ophthamology, sustainability, greening
Production Technology: Created using Cinema 4D, a 3D modeling program, 3D Models, and hand-painting in Photoshop, using a stylus and tablet on a Mac.
Design Challenge: Creating a unique and pleasing botanical composition, plant by plant, that looked living and vital, to frame and enhance yet not overwhelm the central eye.
Research: The artist researched various plant choices, striving to assemble a variety of visually interesting textures. Many of the flowers and greenery are from 3D models that the artist rendered individually and then hand composed in Photoshop. The rest of the digital painting was finished by hand-painting in Photoshop to cast shadows from one element to the next, push and pull light, and add surface detailing.
Inspiration: The artist sought to create a fantasy illustration depicting a lush, fresh and burgeoning botanical environment flourishing around an heroic eye. The eye itself is fantastical, with a conjunctiva (the covering of the globe) made of Michelangelo's white dolomite marble. In contrast to the cracked marble, the iris is glowing as if illuminated from energy within.
Project Duration: The project was in development for two weeks at the artist's studio in Santa Rosa Beach, Florida, USA.
Operation Flow: The illustration is meant to be uplifting and hopeful by depicting a fantastical imagining of the greening of ophthalmology.
Patents: Copyrights belong to Cynthia Turner, 2023
Image Credits: Image #1: Illustrator Cynthia Turner / Alexander and Turner Medical Illustration Studio / Ophthalmic Sustainability, 2023
Image #2: Illustrator Cynthia Turner / Alexander and Turner Medical Illustration Studio / Ophthalmic Sustainability, 2023
Image #3: Illustrator Cynthia Turner / Alexander and Turner Medical Illustration Studio / Ophthalmic Sustainability, 2023
Image #4: Illustrator Cynthia Turner / Alexander and Turner Medical Illustration Studio / Ophthalmic Sustainability, 2023
Image #5: Illustrator Cynthia Turner / Alexander and Turner Medical Illustration Studio / Ophthalmic Sustainability, 2023