Hand over Hand Kūlana Hōʻailona Waiwai na Yiwen Zhang

ʻO Hand over Hand Kūlana Hōʻailona Waiwai na Yiwen Zhang he mea lanakila hanohano loa o ka 2024 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

KeleaweKiʻi· 2024

Hand over Hand Kūlana Hōʻailona Waiwai

na Yiwen Zhang

Mea Kūʻai: Hand over Hand

Mea Lanakila A' Design Award Keleawe ma ka Māhele Kiʻi

4,584

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #154975

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Hand over Hand Kūlana Hōʻailona Waiwai

He Lima ma luna o ka Lima kahi hōʻailona waiwai i hana ʻia no kekahi mea hāʻawi lawelawe hoʻonaʻauao kūikawā. Ke mālama nei ka hōʻailona i nā hiʻohiʻona lima kaha lima a me ka puke o ka logo mua e mālama ai i ka hoʻomau a me ke ʻano pono. ʻO Analogue, kahi ʻano hua palapala hou me nā piko olu a me nā kaha leka kiʻekiʻe ka ʻokoʻa, ke kākoʻo nei i kahi leo aloha a hiki ke hoʻokokoke ʻia. Hoʻokumu nā ʻoki ana geometric poepoe a huinahalike i kahi hoʻonohonoho kaulike e hōʻike ai i ka ʻokoʻa kūloko a me ka heluna kanaka. Hoʻohana ʻia kēia ʻōnaehana ma nā pūnaewele kaiapili, nā ʻaoʻao pūnaewele, nā puke uila, ka hoʻolaha ma waho, nā nūpepa puke, ka hoʻopili waiwai a me nā kāleka ʻoihana.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Hand over Hand Kūlana Hōʻailona Waiwai i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Hand over Hand Kūlana Hōʻailona Waiwai he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Hand over Hand Kūlana Hōʻailona Waiwai i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: As a pioneer in special education services, Hand over Hand helps students excel academically and socially while unswervingly supporting and profoundly dedicating to the future of global education and the challenges faced by 21st century society. Building a brand that continuously inspires and assists people, including children, families, and communities. By reimagining a passionate, vibrant, fun, inclusive, and diverse brand image to embody the core message everyone, everywhere can learn.
Nā Ana a me ka Hoʻopili: The project is presented in both digital and print formats. The digital component included social media ads, web pages, and eBooks. The part of the print was utilized for OOH advertising, magazines, packages and business cards.
Nā Lepili: Corporate Identity Redesign, Website Design, Ebook Design, Social Media Campaign and OOH Ads
ʻEnehana Hana: Adobe Creative Suite, Figma as the main development tool for this project.
Pilikia Hoʻolālā: A critical factor in Hand over Hand's marketing evolution is maintaining its appeal to a wide range of demographics and geographies, including individuals with disabilities. Regarding the visual groundwork for conceptualizing brand innovation and future marketing challenges, the main issue is how to ensure consistent marketing and messaging lead to consistent brand identity.
Noiʻi: Depending on the background of the brand organize the pain points and advantages of the existing brand system and take the case study of the website and social media account by researching its competitors in the education industry. The progress of this project from communication with the brand, and development schedule to testing achievements. Laying the visual groundwork for the brand's future marketing challenges is considered a work outcome.
Hoʻoulu Manaʻo: To differentiate from competitors, the hand drawn elements hand and book in the existing logo are preserved to infuse personality, positivity, and unique advantage. Analogue, a modern font seamlessly incorporates hand drawn elements with its gentle curves and high contrast letterforms, mirroring the brand's friendly and approachable personality. The geometric cuts of circular and square elements create a harmonious balance, symbolizing the fusion of regional and demographic diversity.
Ka Lōʻihi o ka Papahana: The project started in July 2023 and finished in Sep 2023, in New York.
Kaʻina Hana: Visual language is key to rebranding, motivating and engaging people by creating emotional interactions.
Nā Lālā Hui: Yiwen Zhang - Creative Director, Brand Designer, Content Creator