FoodX Poznan Hale ʻAina by Modelina is a highly esteemed winner of the very prestigious 2024 A' Design Award Keleawe in Hoʻolālā Loko Hale a me Hōʻike Competition Category.

KeleaweLoko Hale· 2024

FoodX Poznan Hale ʻAina

by Modelina

Client: FoodX

A' Design Award Keleawe Winner in Loko Hale Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About FoodX Poznan Hale ʻAina

Ka hui pū ʻana o ka hana noʻeau alanui maikaʻi a me nā wikiō kaulana mai nā makahiki 90 ka mea nui o ka papahana hou loa no FoodX. Aloha ka mea hoʻolālā i nā mea hoʻopukapuka, ka poʻe e hele mai ana me nā manaʻo ʻē, ka noʻonoʻo hamama a me ka palapala kuhikuhi kupanaʻa, aia ka ʻohana FoodX i loko o ia māhele, ko lākou meaʻai, he hana noʻeau alanui maoli ma ka pā. Pēlā i hana ʻia ai kēia wahi ma ke ʻano alanui loa a me nā waihoʻoluʻu pololei mai nā makahiki 1980 a me 1990, e hele mai ana pololei mai nā ʻāpana waihoʻoluʻu o ka kelewikiona mele pākiʻi, i ka wā i hoʻokani mele maoli ai.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā FoodX Poznan Hale ʻAina i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā FoodX Poznan Hale ʻAina he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā FoodX Poznan Hale ʻAina i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The combination of good street art and iconic videos from the 90s is the clou of the latest project for FoodX. We love Investors, who come to us with crazy ideas, an open mindset and a fantastic brief - FoodX team belongs in that category, their food - real Street Art on a plate.
Dimensions & Packaging: 80 square meters
Tags: restaurant, interior, food, poland, poznan
Production Technology: The interior is dominated by a gradient of pastel colours running through the walls and furniture. It was proposed a chameleon-type foil on the external windows, introducing even more customers into this colourful space, taking them into the crazy world of the 90s.

Drawing on the style of those years, we decided to use a glass brick, which was extremely popular at the time. They were used to create a bar and as a fnishing element on some of the walls.
Design Challenge: Designing FoodX was a creative challenge that took us straight to the heart of the 90s. Our task was to combine street art with iconic 90s videos in a restaurant setting. We aimed to bring the vibrant energy of that era to life. Key challenges included creating a cohesive visual language using pastel gradients, glass bricks, and street mirrors. Every piece of custom furniture had to match the unique atmosphere. The project's success hinged on capturing the essence of the 90s while delivering a delightful dining experience.
Research: Immerse yourself in a 90s nostalgia trip at FoodX, where street art and iconic 90s videos blend seamlessly. This project showcases the power of collaboration with open-minded investors who dared to dream. The restaurant's vibrant, graffiti-filled "street" style and pastel gradients invoke the spirit of the 90s, while glass bricks and street mirrors add a unique touch. Every piece of custom-designed furniture complements the overall aesthetic. FoodX serves not just food but a journey back in time.
Inspiration: The place was created in a very street style and with colours straight from the 1980s and 1990s, coming directly from the colourful clips of the pop-music television, when it actually was playing music.
Project Duration: Poznan, Poland
The project lasted a total of five months.
Operation Flow: Currently, FoodX restaurants operate not only in Warsaw, but also in Krakow, Poznan and Wroclaw. Each of them, apart from the flagship restaurant in Warsaw, is run by different franchisees, independent entrepreneurs who are developing their businesses in the aforementioned cities with great success.
Team Members: Pawel Garus, Jerzy Wozniak, Kinga Kin
Image Credits: Patryk Lewinski