RE MAX Daelim Pūʻolo Puke Hōʻike na Sang Ryu

ʻO RE MAX Daelim Pūʻolo Puke Hōʻike na Sang Ryu he mea lanakila hanohano loa o ka 2024 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Paʻi a me Pāpaho Paʻi.

KeleawePaʻi· 2024

RE MAX Daelim Pūʻolo Puke Hōʻike

na Sang Ryu

Mea Kūʻai: RE/MAX Daelim

Mea Lanakila A' Design Award Keleawe ma ka Māhele Paʻi

57,757

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #155961

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā RE MAX Daelim Pūʻolo Puke Hōʻike

Ua hoʻolālā ʻia kēia pūʻolo puke hōʻike no RE MAX Daelim, he mea hoʻolimalima hou o ka hui hoʻolimalima waiwai ʻāina honua ʻo Real Estate Maximums (RE MAX) ma Kōlea Hema. Loaʻa nā papa ʻōlelo ʻelua ma ka ʻōlelo Kōlea a me ka ʻōlelo Pelekānia, a me kahi ʻeke palapala no ka hoʻolaha ʻana i nā hana kūʻai o nā ʻoihana kūʻai waiwai ʻāina i nā mea kūʻai e makemake ana. Ma ke alakaʻi ʻana o ka hana like pū me nā ʻoihana kūʻai waiwai ʻāina, ua hoʻomalu ka mea hoʻolālā i ka kamaʻilio paʻa inoa no nā huahana hoʻolimalima e kūʻai aku ai i kā lākou mau lawelawe a me ka hana maikaʻi. Hōʻike ka puke hōʻike i ka ʻike nui, a lawe ka ʻeke palapala i nā palapala kūʻai e hoʻomāmā ai i ka kūkākūkā me ka mea kūʻai.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā RE MAX Daelim Pūʻolo Puke Hōʻike i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā RE MAX Daelim Pūʻolo Puke Hōʻike he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā RE MAX Daelim Pūʻolo Puke Hōʻike i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: The designer and the realtors applied their expertise and experience in co-creating the collateral brief and deliverables. The bilingual editions are published to reach clients of all socioeconomic, geographic, and national backgrounds. The branded brochure and file folder promote the franchise as a powerhouse brand and the franchisee as a trusted operator. The brochure kit is designed to be all-inclusive, especially in empowering the realtors to perform a wider range of sales tasks.
Nā Ana a me ka Hoʻopili: 210 x 297 mm
Nā Lepili: RE/MAX Daelim, Brochure, Co-Design, Sang Ryu
ʻEnehana Hana: The designer executed the brochure kit to communicate the franchise brand image and the franchisee service. The cover features the cityscape of Yeouido in Seoul, where the franchisee is headquartered, as a design motif. The spreads feature the slogans, reference map, graphic figures, alphabetically indexed tables, and brandmark elements as navigable section signposts. The brochure is saddle-stitched, finished with spot coating on its cover illustrations, and printed on A4-sized paper, along with the file folder.
Pilikia Hoʻolālā: What real estate sales collateral is essential to the realtors' sales activities? How can the designs represent the realtors as deserving professionals? Where are the opportunities for co-design to make practical and meaningful impacts?
Noiʻi: The brochure kit is designed for RE/MAX Daelim, a new franchisee of the international real estate franchise, Real Estate Maximums (RE/MAX), in South Korea. It includes bilingual editions in Korean and English and a file folder for promoting the realtors' sales activities to prospective clients. Inspired by collaboration with the realtors, the designer managed the brand communications for the franchisee products to market their services and performance. The brochure features informative content, while the file folder accommodates sales documentation to facilitate client consultation.
Hoʻoulu Manaʻo: RE/MAX Daelim briefed on the collateral to be used in their realtors' sales activities. It is a tool for them to build client relationships leading to increased commissions. As a result, the designer co-created their first brochure kit with about 20 realtors who participated. For the brochure, participants contributed original text and photos to publish translated editions. For the file folder, they expressed its need to carry up-to-date listings and contracts for client consultation.
Ka Lōʻihi o ka Papahana: RE/MAX Daelim launched the brochure kit in South Korea in July 2023. The designer and the realtors participated in its co-creation from March to June 2023.
Kaʻina Hana: The brochure kit is primarily used by the realtors for client consultations. With the brochure and file folder designs, they can locate information about their work, track records, and even research for sales purposes. The English edition is used to consult with clients and businesses at home and overseas. These opportunities come from the franchisee networks and client relations to utilize a translated edition as well as a PDF file.