Yonghe Hoʻolālā ʻIkepili Waiwai Kalepa na Jan Creation Boutique Co.Ltd

ʻO Yonghe Hoʻolālā ʻIkepili Waiwai Kalepa na Jan Creation Boutique Co.Ltd he mea lanakila hanohano loa o ka 2024 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

KeleaweKiʻi· 2024

Yonghe Hoʻolālā ʻIkepili Waiwai Kalepa

na Jan Creation Boutique Co.Ltd

Mea Kūʻai: Yonghe Medical

Mea Lanakila A' Design Award Keleawe ma ka Māhele Kiʻi

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Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #157156

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Yonghe Hoʻolālā ʻIkepili Waiwai Kalepa

ʻO Yonghe kahi hoʻolālā ʻikepili waiwai kalepa i hana ʻia no kahi kalepa lāʻau olakino lauoho. Hoʻokumu ʻia ka logo ma luna o ka hōʻailona Kina ʻo He mai ka inoa kalepa mai, kahi ʻano e hōʻike ana i ka ulu ʻana i luna. Kūkulu ʻia ka hōʻailona mai ʻekolu pua polū me kahi kikowaena a me kahi kāʻano waihoʻoluʻu, e hōʻike ana i ka hoʻokumu hou mau ʻana. Hoʻopili ka polū hohonu o ka lāʻau olakino i ke kalepa me ka lāʻau lapaʻau, ka ʻenehana a me ka wā e hiki mai ana. He hiʻohiʻona wiwo ʻole ka ʻōnaehana ʻike a hiki ke hoʻololi ʻia i nā kūlana he nui. ʻO ka manaʻo nui, ʻo ia ka hōʻano hou ʻana i kahi kalepa kahiko a e hoʻomaopopo ʻia ai e nā mea kūʻai ʻōpio a me nā wahine.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Yonghe Hoʻolālā ʻIkepili Waiwai Kalepa i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Yonghe Hoʻolālā ʻIkepili Waiwai Kalepa he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Yonghe Hoʻolālā ʻIkepili Waiwai Kalepa i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Yonghe, a brand with a long history in hair medical field, aimed to break the stereotype of the public by remodelling its visual identity, forming a youthful and highly grouped brand style with special visual memory points. In light of this, the logo design centred around the Chinese character He from the brand name. As a result, a logo with the sense of technology was created through font interpretation and colour selection, expressing the concept and vision of the brand.
Nā Ana a me ka Hoʻopili: The saturation of the colour blue has come to symbolize the future of medicine and represents an interpretation of the philosophy of the brand. The choice of a more intense shade of blue, known as medical blue, further distinguishes the visual experience for users. At the same time, upgrading this colour reflects the concept of returning to the essence of medical care, which is the goal of Yonghe.
Nā Lepili: Brand identity design, VI design, logo design, brand identification, hair medical brand
ʻEnehana Hana: The brand super symbol of Yonghe is modelled after the Chinese character He. It is constructed using three blue arrows with a focus and colour gradient. This design gives consumers the impression of perpetual innovation and breakthroughs. The VI visual is dynamic in various settings, reflecting the sense of growth, technology, and the future of Yonghe.
Pilikia Hoʻolālā: The challenge was the remodeling of the visual identity of the brand, aimed at creating a unique and recognizable design. The design team recognized the fundamental strength of the brand in breaking industry standards and exploring technological advancements. As a result, the design utilized the Chinese character He in the brand name, which was transformed into an arrow representing positivity, enhancing the visual identity of the brand with a sense of freshness and attraction.
Noiʻi: The typical visual representation of hair medical brands often employs a restricted format of the Chinese brand name with pinyin, resulting in monotony. As the market evolves, demand for hair implant services has expanded beyond the conventional older male group to include younger and female customers. Consequently, it has become necessary for brands to establish unique logos that align with the aesthetic preferences of their target audience to better reflect the pursuit of the brand.
Hoʻoulu Manaʻo: The new logo of the brand stems from the brand name and its philosophy. The Chinese character He has inspired the logo, symbolizing upward growth. It conveys the idea of aiding customers in nurturing their hair growth like seedlings. Furthermore, the brand aims to establish a future medical lab that combines medicine and aesthetics. The design employs blue, known for its technological and symbolic significance in the medical field, to echo the futuristic orientation of the brand.
Ka Lōʻihi o ka Papahana: The project was developed in Beijing in October 2022 and officially released in April 2023.
Kaʻina Hana: The new VI design utilizes the Chinese character He as the carrier of the memory of the brand. Through symbol changes and colour selections, it creates a visual hammer exclusive to the brand and unifies the first impression of customers towards the brand. Additionally, the design achieves a multiform, crossfield, and personalized extension, renewing the visual experience for customers. It strengthens the interaction between the brand and users, improving its core competitiveness.
Nā Lālā Hui: Creative Agency: JAN Creation
Strategy Director: Li Dongqi
Research&Strategy: Li Dongqi, Mou Lan, Chen Jueqian, Ji Zhaoye, Sun Shan
Design Director: Sun Shan
VI Design: Relative Design, Wang Zhiyun, Zhang Yuhang, Wu Yaming
Motion Design: Wen Zi
Relative Design: Kang Jingchen
Supporting Design: Zhang Yuhang, Mou Lan, Sun Shan, Midjourney
Account Management: Chen Jueqian