Lele i ka ʻike
35 Anos Shalon Hōʻailona na Eluan Araujo

ʻO 35 Anos Shalon Hōʻailona na Eluan Araujo he mea lanakila hanohano loa o ka 2024 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.


KeleaweKiʻi· 2024

35 Anos Shalon Hōʻailona

na Eluan Araujo

Mea Kūʻai: Ash Midia

Mea Lanakila A' Design Award Keleawe ma ka Māhele Kiʻi

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Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #157332

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā 35 Anos Shalon Hōʻailona

Ua hāʻawi kēia hoʻolauleʻa kūikawā i kahi kahua kūikawā no nā mea ʻāpau e komo ana, ma waho aku o ka makahiki a me ka moʻokūʻauhau. ʻOi aku ia ma mua o kahi hanana koʻikoʻi; he memo ia no ka kaʻana like ʻana i nā manawa waiwai, ka hoʻoikaika ʻana i nā pilina, a me ka hoʻohana ʻana i ka uhane i kumu i ka moʻokūʻauhau akā hāmama i nā mea hou. I loko o ke ʻano e hilo pū ai ka ʻike uhane me ka maikaʻi o ka manawa i noho ʻia, hoʻohālike kēia hōʻailona i ka ʻoihana a kū kilakila no ka hāʻawi ʻana ʻaʻole wale nō i kahi hanana hoʻomanaʻo akā naʻe he kahua hoʻi no ka ʻike ʻana i nā manaʻo hou a me ka hoʻolauleʻa ʻana i nā hoʻokō pū.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā 35 Anos Shalon Hōʻailona i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā 35 Anos Shalon Hōʻailona he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā 35 Anos Shalon Hōʻailona i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa
The created brand adheres to basic shapes to enhance comprehension, considering that many members of the institution are elderly and may have limited education. This approach improves visibility, even from a distance, for the numeral, and upon closer observation, it contains additional information that contributes to the artwork. Embracing the concept of "design for all," it seamlessly combines the simplicity of form with the intricacy of customization. The generated symbol, characterized by a vertical cut, represents a timeline that distinguishes ancient from modern times for the institution, also symbolized by the size of the depicted numbers. This symbolically conveys the strength and growth they've experienced over the 35 years of their journey. Children, youth, and adults alike can enjoy the material that marks a new phase in the celebratory journey for the institution's 35th anniversary.
Nā Ana a me ka Hoʻopili
The size may vary because there are different types of products.
Nā Lepili
Branding, Graphic Design, Visual Identity, church
ʻEnehana Hana
Many materials were used in the creation of the product, but primarily the use of a golden ratio grid was employed to aid in obtaining the shapes
Pilikia Hoʻolālā
The crucial challenge was to infuse a modern concept into a notably traditional environment, known for its resistance to change. Balancing the historical perspective of tradition against the necessity for innovation demanded a delicate equilibrium. Additionally, social factors, such as community acceptance, posed a challenge to a project that aimed to be more modern, marking a new era for the church. They required elements like a timeline, the numerals for the 35th anniversary, and an expression of a cross to be incorporated into a single material that could articulate the institution's aspirations.
Noiʻi
A high-level celebration for the institution, a church where you can participate in this annual celebration in a grand event that was marked by its 35 years. Transforming a unique spiritual experience into a quality time. - Everyone can enjoy. - A place to experience something new and fulfilling.
Hoʻoulu Manaʻo
The project developed for the church in celebration of its 35th anniversary reflects an approach to the fundamental values of the institution. The design of the piece is a visual representation of the brand's timeline, divided into two phases, symbolized by the numerals 3 and 5, which also represent a part of a cross, showing the spiritual journey of the institution and the fundamental principles that have guided the church to the present moment. Every detail of the design was conceived to provide a visual experience, symbolizing the simplicity and dedication that the church has provided to its faithful over the years. The tradition and modernity represented in the design signify the fusion of ancient values with contemporary demands. This project goes beyond being a commemorative piece; it is an artistic manifestation that captures the essence of the institution's foundation, offering the audience a brand that expresses their feelings and devotion, celebrating the time they have been in service. With this creation, the project brings achievements from the past, casting an optimistic gaze towards the future, where writing, design, and Christian symbolism converge in a work of art that signifies this time for the Shalon Church.
Ka Lōʻihi o ka Papahana
The institution celebrated its 35th anniversary in June 2023. Located in Paraná, Brazil.
Kaʻina Hana
A story through time, a brand that represents everything the institution has gone through to get to this point.
Nā Lālā Hui
Eluan Araujo
Nā Kuleana Kiʻi
Eluan Araujo - Ash Midia, 2023.

Kākoʻo ʻIa

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