Heu 70th Anniversary Hoʻailona a me ka ʻŌnaehana Hoʻohālikeike ʻIke Maka by Li Tiebin

Heu 70th Anniversary Hoʻailona a me ka ʻŌnaehana Hoʻohālikeike ʻIke Maka by Li Tiebin is a highly esteemed winner of the very prestigious 2024 A' Design Award Kala in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

KalaKiʻi· 2024

Heu 70th Anniversary Hoʻailona a me ka ʻŌnaehana Hoʻohālikeike ʻIke Maka

by Li Tiebin

Client: Harbin Engineering University

A' Design Award Kala Winner in Kiʻi Category

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Verified Award Winner

Verify Award Status for #158079

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Heu 70th Anniversary Hoʻailona a me ka ʻŌnaehana Hoʻohālikeike ʻIke Maka

Hōʻike maikaʻi kēia hoʻolālā i ka moʻolelo hoʻomohala 70 makahiki o ka kula. Ma o ka noiʻi ʻikepili a me ka noiʻi kahua kula, hoʻohana hou ʻia ka ʻano o ka hoʻohana ʻana i nā kiʻi hoʻomanaʻo e haʻiʻōlelo i ka kaʻina moʻolelo. Hoʻohui ʻia nā ʻano o ka moʻomeheu hiʻohiʻona o ka kula a me ka ʻenehana noiʻi ʻepekema. Hoʻomaʻalahi ʻia nā kiʻi i nā hoʻailona a hoʻonohonoho hou ʻia e hoʻouna i ka lono. Pili pū ʻia me nā laina nalu, hana ʻia he hoʻailona 70 haʻahaʻa, e hoʻonui ana i ka hiki ke heluhelu ma ka kamaʻilio hoʻolālā. Hōʻike ʻia ka maikaʻi kūʻokoʻa a me nā hana kaulana o ka kula i ka honua.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Heu 70th Anniversary Hoʻailona a me ka ʻŌnaehana Hoʻohālikeike ʻIke Maka i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Heu 70th Anniversary Hoʻailona a me ka ʻŌnaehana Hoʻohālikeike ʻIke Maka he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Heu 70th Anniversary Hoʻailona a me ka ʻŌnaehana Hoʻohālikeike ʻIke Maka e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2023, Harbin Engineering University celebrated its 70th anniversary with the integration of historical elements of the university's development and symbolic graphics representing campus culture in the design of its anniversary logo and visual identity system. The aim was to showcase the university's unique charm and rich heritage while fostering a sense of unity and belonging among students and faculty, and collectively embracing a brighter future for the institution.
Dimensions & Packaging: The design specifications adhere to research, sketching, computer-aided design, ensuring compliance with printing standards, digital multimedia display specifications, and mold production manufacturing standards. In actual application and exhibition, it meets basic advertising display standards and construction display safety standards.
Tags: Logo, Visual Identity, Brand, Anniversary Celebration, University
Production Technology: Simplify complex graphics into clean designs, combining multiple shapes to create new patterns. For flat applications, utilize printing techniques, while for three-dimensional applications, use 3D model files to produce 3D badges. The production process must consider various usage scenarios and technologies.
Design Challenge: Firstly, the school has a rich cultural and historical heritage. It's essential to extract representative elements and express them in tangible forms while maintaining a unified visual presentation technique. Secondly, integrating common aesthetic issues in art to achieve the perfect balance between artistic expression and practical application of the design work is crucial.
Research: The research and collection of historical and cultural information about the school yielded specific data for extracting design languages and elements. By delving into these elements, the school's visual identity was transformed into graphical representations, providing material for the subsequent development of cultural and creative products. This process established a comprehensive approach to school brand visual design.
Inspiration: The design integrates symbolic elements of the university's historical features and campus culture incorporating marine equipment and the school's historical heritage. The intertwining of wave-like lines forms a concise and dignified "70", complemented by the main building of the university and historical time points from 1953 to 2023, creating the visual representation of the logo design. The primary colors are blue and red, symbolizing the ocean and historical heritage.
Project Duration: The project started in April 2022 in Shanghai and finished in July 2023 in Shanghai, and was exhibited in Harbin Engineering University in September 2023.
Operation Flow: The design project spanned one year, encompassing anniversary-related graphic prints, multimedia displays, and cultural and creative products. Both the design timeline and quality were crucial. With involvement from multiple stakeholders, effective coordination and communication with school departments facilitated the successful delivery of the design on the scheduled anniversary day, receiving acclaim.
Team Members: Li Tiebin
Image Credits: Li Tiebin, 2022.