Aeon Wallet Polokalamu Kālā Piha by Fourdigit Inc.

Keleawe Paʻalima · 2024

Aeon Wallet Polokalamu Kālā Piha

by Fourdigit Inc.

A' Design Award Keleawe 2024 in Paʻalima
CLIENT: Aeon Financial Service Co., Ltd.
Estimated Number of Design Views: 37,257
Verification code 2EA70678B9 · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Aeon Wallet Polokalamu Kālā Piha

ʻO Aeon Wallet he lawelawe pilikino kālā piha i hāʻawi ʻia e Aeon Group, he hui waiwai nui loa me 17,900 hale kūʻai a me ka ʻimi kūʻai 9 trillion yen. Aia 48.24 miliona poʻe hoa kāleka kredito a hāʻawi ʻia nā lawelawe pilikino kālā like ʻole ma ke ʻano hui pū. He hoʻolālā maʻalahi a maʻopopo ko Aeon Wallet, hiki i nā kānaka a pau ke hoʻohana. Ma ka hōʻike ʻana i nā pono koʻikoʻi e like me ka hoʻomanaʻo o ka mea hoʻohana, loaʻa iā lākou ka ʻike pilikino. Ua kūkulu mākou i kahi lawelawe kālā e hiki ai i ka mea hoʻohana ke loaʻa maʻalahi ka ʻike maoli āna e pono ai.

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Aeon Wallet Polokalamu Kālā Piha i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Aeon Wallet Polokalamu Kālā Piha he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Aeon Wallet Polokalamu Kālā Piha i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Press Kit

Unique Properties: Comprehensive financial services provided by Aeon group, a huge conglomerate operating in Japan and Asia with 17,900 stores, 570,000 employees, and sales of 9 trillion yen. Aeon targets suburban/rural residents with limited digital and financial literacy. A user-friendly app redesign aims to cater to all users by customizing information based on their needs. This ensures a personalized experience, minimizing the risk of missing critical information.
Dimensions & Packaging: Our goal is to provide a user-centric experience, including a home UI where users can select defaults, recommendations based on usage, and suggested features even without user selection. We aim to offer a new payment service that differs from conventional services. Additionally, we provide channel options like widget provision to cater to various scenes.
Tags: Financial, Payment, Card, Bank, Shopping, Disaster
Production Technology: The app's framework is "Flutter", enabling efficient and speedy development. The operability and user-friendliness were confirmed at an early stage with implemented functionality, allowing for improvements. Furthermore, "Lottie" was used for some animations, such as tutorials and object interactions, to achieve smooth and unique movements in a lightweight manner.
Design Challenge: In Japan's payment market, various providers like credit cards, QR code payments, electronic money, and BNPL are vying for space. Many Japanese financial apps aim to become "super apps", yet Japan's cashless ratio stood 36% in 2022, low by global standards. Users need help to keep up with the plethora of options, and Aeon Wallet strives to offer the best experience by providing simple functionalities and clear differentiation from competitors.
Research: Surveying other companies' services revealed dissatisfaction and latent needs in current payment and financial services. We also explored the primary functions used by our cardholders, in-store tasks, and usage scenarios for each financial product. Using data from user interviews conducted from concept study to public release, we designed a dynamic, personalized experience that improves literacy and continues to be conveniently used.
Inspiration: We emphasized the importance of catering to individual users. While many Japanese financial apps previously featured crowded screens with numerous functions and ads, our research of 1,300 users revealed that only a limited number of functions were actually being used. To prevent users from overlooking valuable information due to information overload, we proposed a simple design philosophy and an app UX that allows users to customize information and functions as needed.
Project Duration: Tokyo, Japan. The concept and visual identity planning started in September 2022, detailed design, development, usability testing, etc., began in December 2022, and the application was released in September 2023.
Operation Flow: We aim to prevent information overload and ensure users get all essential details. Users can customize the UI and skins according to their needs to foster user attachment and usage, and they can quickly grasp their usage status through visual representations and interactions, regardless of their financial literacy. Furthermore, we provide disaster preparedness features in our daily contact services to enhance disaster awareness and ensure smooth actions and peace of mind during emergencies.