Yanzhou IP Design Kiʻi Hōʻike by Pan Shurui

Yanzhou IP Design Kiʻi Hōʻike by Pan Shurui is a highly esteemed winner of the very prestigious 2024 A' Design Award Keleawe in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

KeleaweKiʻi· 2024

Yanzhou IP Design Kiʻi Hōʻike

by Pan Shurui

Client: Northeastern University of China

A' Design Award Keleawe Winner in Kiʻi Category

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Verified Award Winner

Verify Award Status for #158551

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Yanzhou IP Design Kiʻi Hōʻike

ʻO ka Yanzhou IP Design he ʻano hoʻonohonoho o nā kiʻi hōʻike i hana ʻia no Yanzhou Ancient City, kahi wahi mōʻaukala ma Zhejiang Province, Kina. Hoʻohuli nā kiʻi hōʻike i nā mea moʻomeheu kūloko i mea ʻike kiʻi hoʻokūkū kāne a wahine. Hōʻike nā ʻano kiʻi i ke kūkulu hale kūloko a me nā loina lāhui ma o nā waihoʻoluʻu paʻa like ʻole a me kahi lewa mālie. Ua kaha ʻia nā kiʻi a pau me ka polokalamu design kiʻi ma 3600 e 3600 pika a me 300 dpi. ʻO ka pahuhopu, ʻo ia ka hōʻike ʻana i ka moʻomeheu o ke kūlanakauhale kahiko ma kahi ʻano e kūpono ai i ka manaʻo hou a e kākoʻo ai i kona mālama ʻia.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Yanzhou IP Design Kiʻi Hōʻike i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Yanzhou IP Design Kiʻi Hōʻike he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Yanzhou IP Design Kiʻi Hōʻike i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yanzhou IP Design is an IP illustration of Yanzhou's ancient city culture, which conceptualizes regional cultural elements through the form of illustrations, creates a situational atmosphere, matches color levels, and uses modern media to showcase Yanzhou's unique architectural culture and folk customs. It spreads Yanzhou's human and natural culture in a way that fits modern aesthetics, endowing the ancient city culture with new contemporary connotations.
Dimensions & Packaging: 3600 x 3600 pixels, 300dpi, RGB.
Tags: IP Design, Yanzhou Ancient City, Illustrations, Derivative Products, Chinese Style Illustrations
Production Technology: The illustrations and expressions were drawn by Photoshop graphic design software. It can showcase the details of exquisite illustrations well.
Design Challenge: The difficulty lies in the creative graphic expression of culture, the combination of modern aesthetics and traditional culture, the accurate grasp of the characteristics of national style illustrations, and the retention of traditional charm while keeping up with the aesthetic pace of the times.
Research: Yanzhou Ancient City, located in the west of Hangzhou, Zhejiang Province, has a history of nearly 1800 years and once occupied an important position in economy, culture and transportation. In the contemporary society with developed Internet and digital media, people can seize the opportunity to carry forward Yanzhou culture by investigating the rich connotation of this regional culture and establishing the popular IP image and national style illustration as the expression media.
Inspiration: By conducting IP design and illustration design on the theme of Yanzhou IP Design, exploring the visual presentation of traditional culture with localized IP characteristics, using IP images and media to express the elegance of Yanzhou, endowing local culture with new era connotations and pleasing forms of expression, and arousing people's love and awareness of protecting Yanzhou culture.
Project Duration: The project started in Shenyang, Liaoning Province, China in July 2023 and was completed in Shenyang, Liaoning Province, China in October 2023, lasting a total of three months. In November 2023, the project was exhibited in the "Beautiful China" innovative design competition in Hangzhou, Zhejiang Province, China, and won the national first prize.
Operation Flow: Spread the traditional culture of ancient Chinese villages in a way consistent with modern people's aesthetics, and arouse people's awareness of protection.
Image Credits: Image #1 : Illustration Pan Shurui 2023.
Image #2 : Illustration Pan Shurui 2023.
Image #3 : Illustration Pan Shurui 2023.
Image #4 : Illustration Pan Shurui 2023.
Image #5 : Illustration Pan Shurui 2023.