World Vision Organization Overview Hoʻolālā Puke by Yunsik Son is a highly esteemed winner of the very prestigious 2024 A' Design Award Keleawe in Hoʻolālā Paʻi a me Pāpaho Paʻi Competition Category.
KeleawePaʻi· 2024
World Vision Organization Overview Hoʻolālā Puke
by Yunsik Son
Client: World Vision
A' Design Award Keleawe Winner in Paʻi Category
Verified Award Winner
Verify Award Status for #158580The Design
About World Vision Organization Overview Hoʻolālā Puke
He puke ka World Vision Organization Overview e hōʻike ana i ka mōʻaukala he kanahiku makahiki a me nā papahana o kekahi hui kōkua honua. ʻO ka manaʻo hoʻolālā ʻo ia ka Manaʻoʻiʻo, Lōkahi, Hoʻohuiʻia, Ola a me ka Moeʻuhane, i hōʻuluʻulu ʻia ʻo BUILD. Ma ka umeke, hoʻopuni ka palapala kikokikona i kēia mau huapalapala i mea kiʻi maopopo, i hoʻohana ʻia me ka kāpili wela ʻalani. Hōʻike ka pale ʻike ʻia i pahu ʻia e ke silika a me nā ʻaoʻao pūnāwai i waena o nā mokuna i nā helehelena o nā keiki. He 210 mīlimika ka lōʻihi a me ka laulā o ka puke, he pale kāpili ʻāhinahina, a loaʻa i loko he 112 ʻaoʻao.
The Recognition
About the A' Design Award Keleawe
Ua lanakila ka hoʻolālā World Vision Organization Overview Hoʻolālā Puke i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā World Vision Organization Overview Hoʻolālā Puke he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā World Vision Organization Overview Hoʻolālā Puke i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The inspiration was drawn from the word "happiness" accumulated over 70 years. The concept is "Belief + Unity + Integration + Life + Dream = B.U.I.L.D," and it utilizes typography on the cover, stacking letters to create an intuitive graphic element. When you open the book, the transparent film and perforated design between each chapter, shaped in a specific form, shine a light on the faces of children, adding a playful element.
- Dimensions & Packaging
- Width 210mm x Height 210mm x Depth 13mm, 112 pages, matte-coated cover, orange hot foil stamping.
- Tags
- World Vision, Art Book, Illustration, Editorial design, Graphic Design, Typography
- Production Technology
- The case is designed with black hardboard, and hot foil stamping on the visible part of the cover effectively represents the 'BUILD' stacking concept. In the introduction section of the booklet, an orange silk-screen printed transparent film is overlaid, intending to create a stacking effect of alphabets when the pages are overlapped.
- Design Challenge
- The primary goal is to consolidate various departments into a cohesive whole while maintaining a design that feels unified yet non-monotonous. Additionally, since it's an art book, the challenge was to incorporate the 'BUILD' concept seamlessly into the design. Typography and visual elements were utilized to provide a direction for achieving this objective.
- Research
- As a person from South Korea, this project was meaningful to be part of World Vision, which originated from the ruins of the Korean War. Our challenge was to seamlessly integrate manuscripts from various project teams into a cohesive project and narrate the story of World Vision's 70-year history. We designed layouts with meticulous attention to detail, incorporating the 'BUILD' conceptual ideas, and infused meaning into the project concept with visually engaging elements.
- Inspiration
- World Vision, born in the ruins of the Korean War, has compiled its diverse projects into a single book. The goal is to reflect on the history of the past 70 years and provide basic information in an easily understandable way, even for those unfamiliar with World Vision. Each project aims to serve as a medium for experiencing a design that is both simple and interesting, avoiding monotony while enhancing awareness.
- Project Duration
- This project commenced in August 2021 in Seoul, South Korea, and concluded in February 2022. The content produced during this period has been distributed to customers since March 2022.
- Operation Flow
- The target audience is corporate and institutional PR managers. The goal is to engage their interest in World Vision's activities that have been a part of our lives for the past 70 years, focusing on assistance to children and their local communities. The material includes a booklet and a summary leaflet, with the leaflet having undergone three additional printings to continuously introduce it to a wider audience. This book serves as a valuable opportunity to establish the footprint and history of World Vision in the past seventy years.
- Team Members
- Creative Director : Sun-nam Kim
Creative Director : Yun-sik Son
Designer : Bommina Choi
Designer : Hye-ryun Jung
Planning : Su-jin Bang
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