B For Good Leaders Hōʻike Kiʻi na Misteli Creative Agency

ʻO B For Good Leaders Hōʻike Kiʻi na Misteli Creative Agency he mea lanakila hanohano loa o ka 2024 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

KeleaweKiʻi· 2024

B For Good Leaders Hōʻike Kiʻi

na Misteli Creative Agency

Mea Kūʻai: Misteli Creative Agency

Mea Lanakila A' Design Award Keleawe ma ka Māhele Kiʻi

16,499

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #159250

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā B For Good Leaders Hōʻike Kiʻi

ʻO B For Good Leaders he hōʻike kiʻi no kahi pūnaewele honua o nā alakaʻi ʻoihana. ʻO ka ʻalani, kahi waihoʻoluʻu o ka mahana a me ka hauʻoli, ʻo ia ke waihoʻoluʻu nui. Hoʻohui ʻia ka ʻalani me kahi pūʻulu o nā waihoʻoluʻu mahana a me nā kumu hoʻohālike e hōʻike ana i ka ʻokoʻa o nā kānaka a me nā hana i loko o ka pūnaewele. Hōʻike kahi maka waena i ka ʻike ʻana a me ke ala o ka pūnaewele i ka nānā ʻana i ke ao nei. Hoʻohana ʻia ka hōʻike kiʻi ma kahi pūnaewele, nā palapala hou, a me nā pāpapa pili kaiāulu, a ma nā hale hui i kūkulu ʻia me nā lole hoʻohana hou, ka pahu paʻa palupalu, a me ka pepa hoʻohana hou.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā B For Good Leaders Hōʻike Kiʻi i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā B For Good Leaders Hōʻike Kiʻi he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā B For Good Leaders Hōʻike Kiʻi i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: This movement is about prosperity, well-being, and the power of collective action. The chosen orange colour, a colour of warmth and happiness, matches this vision. This is complimented with an array of warm colours and joined by patterns which reflect the diversity of people and activities breathing life into this network. The result is a warm, inviting, diverse, and action-driven identity that matches the soul of the B for Good Network. The eye demonstrates the vision, and the unique way of seeing the world.
Nā Ana a me ka Hoʻopili: The end-product was a collection of online and in-person communication. We created a website, newsletters, and socials. The event was also brought to life in the event halls using recyclable fabrics, easily biodegradable cardboard, and recycled paper, minimizing the environmental impact.
Nā Lepili: Brand, network, B for Good, visual identity, summit, events, regenerative economy, b economy, business as a force for good
ʻEnehana Hana: The vision of the B for Good Leaders Network formed the foundation of the visual identity. The process began with delving into the essence of the network using the Misteli Identity Model- describing the people, the tone of voice, the DNA. For the summits in 2022 in Rome and 2023 in Amsterdam the identity was translated into communication tools such as a website, newsletters and all communication in Rome. It was also brought to life in the event halls using recyclable fabrics, easily biodegradable cardboard, and recycled paper, minimizing the environmental impact.
Pilikia Hoʻolālā: This network presents a plethora of stakeholders, thought-leaders, and involved parties each with their own wishes and priorities. The visual identity needed to meet all these wishes and requirements, and unite a group of people under one brand.
Noiʻi: Misteli creative agency began by establishing the core identity of the B for Good Leaders network. This core identity - the DNA, tone of voice, and key benefits - forms the basis for the brand, visual identity, and strategy. A crucial part of this research is looking into the target audiences for the network and summit. The brand identity has the main functions of communicating the organisation, and attracting the key target audiences.
Hoʻoulu Manaʻo: The B for Good Leaders Network is a vision of thousands of CEOs and world leaders joining to use business as a force for good. This is about knowledge sharing, connections, and making a collective difference to drive the B Economy forward. This strong mission needed a strong visual identity to match. Misteli creative agency is inspired to work with organisations who match their commitment to change and making a positive impact in the world.
Ka Lōʻihi o ka Papahana: The project started in 2022 with the creation of the visual identity. In June 2022 the first summit was held in Rome, and in May 2023 the second summit was organised in Amsterdam. The third summit is currently being developed for the spring of 2024 in Amsterdam.
Kaʻina Hana: Misteli creative agency believes in creating strong, bold visual identities that can be widely applied and translated into online and offline communication. Identities which are recognisable and reflect the core of the brand.