Every Treasure Tells A Story Hana Nui: Papahana Hoʻolaha Hoʻāʻo Naʻauao na Zhou Haiwen, Che Shilong and Guo Cheng

ʻO Every Treasure Tells A Story Hana Nui: Papahana Hoʻolaha Hoʻāʻo Naʻauao na Zhou Haiwen, Che Shilong and Guo Cheng he mea lanakila hanohano loa o ka 2024 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

HaoKiʻi· 2024

Every Treasure Tells A Story Hana Nui: Papahana Hoʻolaha Hoʻāʻo Naʻauao

na Zhou Haiwen, Che Shilong and Guo Cheng

Mea Kūʻai: China Global Television Network Co., Ltd. Beijing, CN

Mea Lanakila A' Design Award Hao ma ka Māhele Kiʻi

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Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #159827

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Every Treasure Tells A Story Hana Nui: Papahana Hoʻolaha Hoʻāʻo Naʻauao

Kikokikona Puke: ʻO Every Treasure Tells a Story he papahana hoʻolaha hoʻāʻo naʻauao no kekahi kiʻiʻoniʻoni pōkole e hōʻike ana i hoʻokahi haneli waiwai lāhui o Kina. Ua hoʻohālikelike ʻia kēlā me kēia waiwai me kekahi hōkū, a ʻo nā huihui hōkū ke hōʻike i ka lōʻihi o ka manawa a me ka ākea. Ua hui pū ʻia hoʻi kēlā me kēia waiwai me kekahi pahu kamaʻilio. He poepoe kekahi mau pahu a he huinahā kekahi, a he ʻano kūʻokoʻa ko kēlā me kēia. ʻO nā puke ke kumu nui o ke ʻano hōʻike, me nā kuhikuhi i nā papa ʻohe Kina, nā puke humuhumu ʻia, nā ʻōwili ʻili holoholona, a me nā puke pale paʻa. Kōkua kēia ʻano hōʻike kiʻi i ka poʻe nānā mai nā moʻomeheu ʻokoʻa e hoʻomaopopo i nā moʻolelo.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Hao

Ua lanakila ka hoʻolālā Every Treasure Tells A Story Hana Nui: Papahana Hoʻolaha Hoʻāʻo Naʻauao i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Every Treasure Tells A Story Hana Nui: Papahana Hoʻolaha Hoʻāʻo Naʻauao he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Every Treasure Tells A Story Hana Nui: Papahana Hoʻolaha Hoʻāʻo Naʻauao no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Every Treasure Tells a Story is a short documentary introducing 100 of China's national treasures and talks about the creativity of the ancient Chinese people. The creative method mainly tells stories about national treasures, dialogues across time (historically speaking), combining each national treasure with different dialogue boxes. Those boxes vary greatly, some are round, some are square; all are unique and have their own distinct (dimensional) character.
Nā Ana a me ka Hoʻopili: The dialog box represents communication, and each national treasure is combined with different dialog boxes. Some dialog boxes are round, and some dialog boxes are square. They are all unique and have their own characters.
The constellations in the starry sky represent people's imagination. Since ancient times, people have looked up at the starry sky and given them various cultural meanings.
Nā Lepili: Culture, China, Heritage, Creativity
ʻEnehana Hana: Different from the display of general cultural relics, it does not specify the name of each national treasure, but starts from the overall feeling, gives the picture a story, and communicates visually.
In the selection of main cultural relics, instead of displaying a single national treasure, representative national treasures are selected from one hundred cultural relics for design.
In terms of image expression, the national treasure is compared to the stars, spanning the distance of time and space, and telling the story of the national treasure itself.
Pilikia Hoʻolālā: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. For human beings, it has a unified value cognition and is universal.
In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories and oriental spirit behind the books.
Noiʻi: The advertising screen is easy to understand. It comes from the empathy of specific things and the complete artistic presentation, that is, the deconstruction and reorganization of familiar things. Humans are visual animals, and different colors and lines have different emotions and expressions. The pictures refer to a large number of ancient books from the East and the West, such as Chinese bamboo slips, thread-bound books, Western parchment scrolls, hardcover books, etc.
Hoʻoulu Manaʻo: The assigned background, a vast starry sky, is turned into constellations symbolizing the span of time and space, and uses stories like Dunhuang Feitian (beautiful flying celestials in Buddhism, skilled in music and dance) with camel caravan in the Western (China) Regions.

The creative endeavor inspired the audience to understand and talk about Chinese culture, its vast cultural relics and inheritance.
Ka Lōʻihi o ka Papahana: The project started in 2022 and is still in circulation worldwide.
Kaʻina Hana: In the specific design, a large number of ancient books from the East and the West are referenced, such as Chinese bamboo slips, thread-bound books, Western sheepskin scrolls, hardcover books, etc. To the word dictionary in Chinese characters, one can also see The Classics in English. People with different cultural backgrounds can read different stories. For example, people who are familiar with Chinese characters can find the word dictionary hidden in book symbols. English speakers can also discover the fun of The Classics, which evokes the memory of their own country's books, and arouse their interest in exploring history.
Nā Lālā Hui: Zhou Haiwen, Che Shilong, Guo Cheng
Nā Kuleana Kiʻi: Illustrators, Creators. Zhou Haiwen, Che Shilong, Guo Cheng