Xuannao Master Cha Hōʻailona Hōʻike Waihoʻoluʻu by Chushan Design

Xuannao Master Cha Hōʻailona Hōʻike Waihoʻoluʻu by Chushan Design is a highly esteemed winner of the very prestigious 2024 A' Design Award Kala in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

KalaKiʻi· 2024

Xuannao Master Cha Hōʻailona Hōʻike Waihoʻoluʻu

by Chushan Design

Client: Shenzhen Chushan Design Culture Group Co., Ltd.

A' Design Award Kala Winner in Kiʻi Category

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Verified Award Winner

Verify Award Status for #160263

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Xuannao Master Cha Hōʻailona Hōʻike Waihoʻoluʻu

He hōʻailona hōʻike waihoʻoluʻu ʻo Xuannao Master Cha i hana ʻia no kahi hōʻailona kūʻai kī hūʻahūʻa Pākē. Hōʻike ka hōʻailona i kahi panda e hoʻomaʻamaʻa ana i ka Qi Gong Pākē ma lalo o ka huapalapala no ka Qi, i kākau ʻia me ke kākau lima nani ʻalani ʻālohilohi. ʻO ke kiʻi panda, i kapa ʻia ʻo Da Qi Xia, he helehelena hanohano kona a hōʻike ʻo ia i ka wiwo ʻole a me ka ʻuhane ʻeleu. Ua pili kēia mau ʻano i nā hūʻahūʻa o ke kī. ʻO ke kākau lima nani a me ka panda ke hoʻokumu i ka hōʻailona kūʻai i loko o ka moʻomeheu Hikina a hoʻomaʻamaʻa i ka mea inu i nā mea kūʻai kūloko. ʻAʻohe nui paʻa o ka hōʻailona, no laila hiki ke hoʻololi ʻia kona mau kūlana a me kona nui e like me kēlā me kēia hoʻohana ʻana.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Xuannao Master Cha Hōʻailona Hōʻike Waihoʻoluʻu i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Xuannao Master Cha Hōʻailona Hōʻike Waihoʻoluʻu he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Xuannao Master Cha Hōʻailona Hōʻike Waihoʻoluʻu e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand logo depicts a panda practicing Chinese Qi Gong under the vibrant orange calligraphy character for "Qi." The IP, "Da Qi Xia" exudes a dignified facial expression, reflecting the serious attitude of Chinese people towards their bubbly tea. Incorporating qualities like heroism, chivalry, and a lively spirit, we metaphorically relate these attributes to the bubbles in the tea, encapsulating the essence of Chinese bubbly tea with the word "Da Qi" – encouraging users to drink "Da Qi Cha" and become great achievers.
Dimensions & Packaging: The dimensions of the brand logo are not strictly defined, allowing flexibility for customization based on practical production considerations.
Tags: Brand Design, Logo Design, Brand Identity, IP Design, Tea, Panda
Production Technology: Rooted in emotional and functional values, the logo's depiction of Qi and the panda is the brand's core identity element and spiritual carrier. The design draws strength from the logo's interesting and dynamic vitality, allowing for the portrayal of different states through the movements of "Da Qi Xia."
Design Challenge: The challenge lies in incorporating the brand's cultural DNA to strengthen the Eastern visual experience. Effective communication with users to convey the brand's values is crucial.
Research: "Xuannao · Oriental Sparkling Tea " is a Chinese bubbly tea brand from Chongqing that creatively explores the world of Chinese original leaf tea, closely following market trends and catering to the youth. Focusing on the core quality of selecting 0 additives high-quality Chinese original leaf tea, the brand resonates with the youth through bubbly vibrations, incorporating 100% seasonal fresh fruit for a unique fruity touch, ultimately becoming the pioneer in "Fresh Fruit Bubbly Tea."
Inspiration: To minimize the foreign cultural unfamiliarity for Chinese consumers and provide a compelling reason to enjoy bubbly tea, we have integrated the expression of the Chinese character "Qi" from Eastern calligraphy. Embracing the national treasure, the panda, practicing Chinese Qi Gong, the brand features a majestic panda IP named "Da Qi Xia" . This symbol injects a healthy and friendly visual concept into the brand, resonating with the essence of the product.
Project Duration: The project commenced in June 2023 in Shenzhen and successfully concluded in December 2023, also in Shenzhen.
Operation Flow: Personalized application of the brand logo in different scenarios provides consumers with varying visual experiences, allowing them to perceive the brand's interesting and dynamic vitality.
Team Members: Yin Peng
Li Linlin
Liu Xingyu
Image Credits: Chushan Design