Moonshot Bar Hale Hōʻike na Takeshi Yoshida

ʻO Moonshot Bar Hale Hōʻike na Takeshi Yoshida he mea lanakila hanohano loa o ka 2024 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Hōʻike Kālepa, Loko Hale a me Hōʻike.

KeleaweHōʻike Kālepa· 2024

Moonshot Bar Hale Hōʻike

na Takeshi Yoshida

Mea Kūʻai: Takeshi Yoshida

Mea Lanakila A' Design Award Keleawe ma ka Māhele Hōʻike Kālepa

20,781

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #160429

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Moonshot Bar Hale Hōʻike

ʻO kēia ka Hale Iāpana ma ka CES 2024, ka hālāwai ʻenehana nui loa ma ka honua. Hoʻokumu ʻia ka hoʻolālā mai ka maʻalahi a me ka hōʻemi, ʻo ke kumu manaʻo o Zen, kahi ua mau pū ai ʻo Iāpana mai nā wā kahiko mai. Ke hana nei ia i ka haunaele i hoʻonohonoho pono ʻia, ʻo ia hoʻi nā hoʻohihi lehulehu i waiho pono ʻia. Aia nā hoʻohihi ʻelima, ʻo ia nā pākaukau hōʻike, kahi papa ʻike, pā inu, wahi noho a hui pū, a me kahi wahi hanana me ka hōʻike nui. ʻAʻohe like me ka hale hōʻike maʻamau, hoʻonanea ka poʻe malihini i nā mea inu a me ka kamaʻilio ma ka wahi pumehana a me ka pā inu, kahi i kapa ʻia ʻo Moonshot Bar.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Moonshot Bar Hale Hōʻike i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Moonshot Bar Hale Hōʻike he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Moonshot Bar Hale Hōʻike i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: The uniqueness of this space is creating organized chaos, which means chaotic multiple attractions carefully placed in one small space, though it’s an almost impossible mission. There are 5 attractions, which are exhibition tables, an information counter, a bar, a lounge and mingle space, and an event space with a large video display. Event space makes visitors to enter this space, then interaction and conversation starts at a bar and lounge. Also, lots of green is used in this space, showing the eco-friendly attitude, reducing waste from exhibition, and creating a cozy atmosphere.
Nā Ana a me ka Hoʻopili: The booth area is 60 feet x 50 feet. In other words, 18,288 mm x 15,240 mm.
Nā Lepili: Zen, minimization, transparency, spaciousness, simplicity, exhibition design, convention, Japan, bar, green,
ʻEnehana Hana: Transparency and spaciousness is the most important aspect to get visitors’ attention as the ceiling of the venue is very low. Therefore, the design focuses on keeping the exhibition table height low and not using many walls. Visitors can appreciate the unblocked view from one end to the other in this space. In addition, in a technology themed convention, most booths use cold white lighting since the color of cold white might remind people of technology, however, this space intentionally uses warm white lighting and green plants to attract people and create a cozy atmosphere of a bar.
Pilikia Hoʻolālā: The biggest challenge is the height of the ceiling of the venue, which is very low and also the venue does not permit hanging from the ceiling, while hanging signs are one of the main tools to attract visitors. In this circumstance, transparency and spaciousness is the most important aspect to motivate visitors to come to this space. Therefore, the design focuses on not using many walls and keeping the exhibition table height low. People can appreciate the unblocked view from one end to the other in this space. In addition, all the exhibitor’s demo tables face the aisle and have pillars wrapped in a creative way.
Noiʻi: In terms of design, creating more conversation and interaction in an exhibition booth is one of the biggest and important challenges because the communication between exhibitors and attendees could create new business. Literature review and field work by joining other major conventions all over the world has been done. The results dramatically have improved the design, production and realization such as using white warm color lighting, music, aroma oil and green, transparency and spaciousness.
Hoʻoulu Manaʻo: This design is for the Japan Pavilion at the CES 2024, one of the largest technology conventions in the glove. The design should make visitors feel the uniqueness of Japan. It is inspired from simplicity and minimization, the fundamental concept of Zen, which Japan has always been with since ancient times.
Ka Lōʻihi o ka Papahana: The project started in August 2023 in San Francisco and Tokyo, and finished in January 2024 in Las Vegas, and was exhibited in the largest technology themed convention in the globe, CES 2024 in January 2024.
Kaʻina Hana: Unlike the normal exhibition booth in a convention, visitors enjoy drinks and conversation in a cozy mingling lounge and bar, which we named Moonshot Bar. The name is decided in the hope that moonshot, in other words, giant leap will come out from this space. One of the best ways to achieve the goal, appealing products and services to the world, is to create a space that would generate more conversation and interaction between exhibitors and attendees. The more conversation and communication would eventually lead to the realization of the goal, creating a giant leap.
Nā Kuleana Kiʻi: Takeshi Yoshida, 2024.