Borna Sazegan Hana Nui: Kaʻike Waiwai Hōʻailona by Doraj Design House is a highly esteemed winner of the very prestigious 2025 A' Design Award Keleawe in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.
KeleaweKiʻi· 2025
Borna Sazegan Hana Nui: Kaʻike Waiwai Hōʻailona
Client: Doraj Design House
A' Design Award Keleawe Winner in Kiʻi Category
Verified Award Winner
Verify Award Status for #160893The Design
About Borna Sazegan Hana Nui: Kaʻike Waiwai Hōʻailona
Kikokikona Puke: ʻO Borna Sazegan kahi kaʻike waiwai hōʻailona i hana ʻia no kahi hui e kūkulu ana i nā hale nui. Hoʻokumu ʻia ke kaʻike ma luna o nā laina, i hoʻoulu ʻia mai nā laina hui like ʻole o nā ʻōnaehana metala i hoʻohana ʻia i ke kūkulu hale. Hana kēia mau laina i nā kiʻi holoholona kahi e ʻike ʻia ai nā kikoʻī o kekahi ʻōnaehana hale. Loaʻa i kēlā me kēia holoholona kona ʻano manaʻo ponoʻī: ʻo ka rhinoceros ke kū nei no ka ikaika a me ke ahonui, ʻo ka lio no ka māmā, ʻo ka dia no ka nani, a ʻo ka liona ke alakaʻi i ka pūʻulu. Hōʻike pū nā waihoʻoluʻu wela a me ke anu i ka pale i ka ikaika me ka mālie. Hiki ke hoʻohana ʻia nā kiʻi hōʻike ma ke ʻano he kikoʻī a i ʻole ma ke ʻano piha holoʻokoʻa.
The Recognition
About the A' Design Award Keleawe
Ua lanakila ka hoʻolālā Borna Sazegan Hana Nui: Kaʻike Waiwai Hōʻailona i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Borna Sazegan Hana Nui: Kaʻike Waiwai Hōʻailona he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Borna Sazegan Hana Nui: Kaʻike Waiwai Hōʻailona i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Considering this brand’s strategies, which emphasize concepts of power and endurance, speed, and beauty in construction, these concepts are conveyed to the audience in the simplest possible form through these illustrations. Based on the brand’s vision, using this illustration technique, the illustrations can be expanded, and other animals with different concepts can be added to the brand’s visual identity.
- Dimensions & Packaging
- -
- Tags
- Logo Design, Visual Identity, Branding, Building Structures, Powerful Animals
- Production Technology
- The main elements in creating the visual identity of this brand are lines. By utilizing the composition of lines, we arrive at animal character forms, within which details of a building structure can be observed. These animals are designed in such a way that they can be used both as a detail of the animals and in their complete form. Also, by considering warm and cool colors in the corporate color palette, it brings a sense of power along with tranquility to the audience.
- Design Challenge
- The main challenge in designing the identity of this brand was selecting symbols that would allow the audience to understand the brand's strategy upon seeing them.
- Research
- Based on the brand's strategy, research and information gathering were conducted regarding building structures and animals that could be combined with these structures, in order to create solutions for expressing the brand's strategy.
- Inspiration
- Borna Sazgan is a powerful team specializing in the construction of large structures. The main inspiration for this design came from metal structures. When metal structures are assembled to build constructions, they create a multitude of intersecting lines from which animal designs have been extracted. Each animal has been a symbol based on the brand's strategy. The rhinoceros symbolizes power and endurance, the horse symbolizes speed, the deer symbolizes beauty, and the lion is the brand's symbol as the leader at the head of all animals, commanding the other animals to build in the field of construction.
- Project Duration
- The project started in April 2023 in Yazd-Iran and finished in July 2023 in Yazd-Iran
- Operation Flow
- Considering the concerns of the audience (including speed in construction, power, and endurance of structures) that exist in society, solutions have been symbolically transformed into illustrations of animals. For example, the concepts of power and endurance are evoked in the audience’s mind when they see the illustration of a rhinoceros.
- Patents
- -
- Team Members
- Mohammad Roustaei, Amirhossein Paydar
- Image Credits
- -
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
