Inmyes Kūlana Waiwai Ho'oulu by Chungsheng Chen and Jinhe Wang

Inmyes Kūlana Waiwai Ho'oulu by Chungsheng Chen and Jinhe Wang is a highly esteemed winner of the very prestigious 2024 A' Design Award Hao in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

HaoKiʻi· 2024

Inmyes Kūlana Waiwai Ho'oulu

by Chungsheng Chen and Jinhe Wang

Client: Tainan University of Technology/Product Design Department

A' Design Award Hao Winner in Kiʻi Category

17,476

Verified Award Winner

Verify Award Status for #161001

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Inmyes Kūlana Waiwai Ho'oulu

'O Inmyes he kūlana waiwai i hana 'ia no kahi 'oihana lens makaaniani. Mai ka 'ōlelo "in my eyes" mai ka inoa, e hō'ike ana i ka manaʻo o ka nānā 'ana i ke ao holoʻokoʻa mai kahi kuana'ike pilikino. 'O ka huapalapala mua ma ka hua'ōlelo li'ili'i, e hō'ike ana i ka pilina pili a pilikino me kēlā me kēia mea kū'ai. Ua kālai 'ia ka huapalapala M e hō'ailona ana i ka lūlū lima, he hō'ailona o ka hilina'i ma waena o ka kūlana waiwai a me kāna mau mea kū'ai. Ua kau 'ia ka logo ma nā pahu makaaniani, kāleka 'oihana, pūkeke, pūnaewele, a me nā pūnaewele kaiaulu. Hō'ike 'ia nā waihoʻoluʻu ma RGB, CMYK, a me Pantone i mea e mau ai ke 'ano like ma nā pāpaho a pau.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā Inmyes Kūlana Waiwai Ho'oulu i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Inmyes Kūlana Waiwai Ho'oulu he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Inmyes Kūlana Waiwai Ho'oulu no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The name derived from the abbreviation of in my eyes, it showed the concept of viewing the world from a personal perspective. Its outstanding technology, which can broaden perspectives through its products and bring people closer together. The brand name initial i in lowercase to emphasize that it belongs to me, the deformed letter M show a handshake image, is the mutual trust between brand and its customers. Brand tone brings out the superior technology, positive energy and professional fashion
Dimensions & Packaging: Minimum height of the logo: 4 mm
Tags: Branding, Visual Identity, Logo Design, Lenses, Eyeglass
Production Technology: The logo was designed using Adobe Illustrator, while the animation was created using Adobe Premium and Adobe After Effects. In terms of color, options of RGB, CMYK, and Pantone are provided to ensure consistent color appearance across various media platforms.
Design Challenge: Naming the brand was a challenge, requiring a memorable name that integrates the characteristics of eyeglass lenses and infrared blocking into the logo design. Thus, iNMYES was born—a unique name with no duplicates in other industries. The brand aims to set an industrial new standard for eyeglass lenses for research and medical technology needs, blending vitality with fashion taste, and offering diverse eyewear choices across various fields.
Research: iNMYES inherits the excellent technology of Bin Vision and utilizes iNMYES-developed lenses to provide clearer and wider vision, echoing the core spirit conveyed by "in my eyes".
Inspiration: The brand developed from an OEM lenses manufacture company who which to transform into branded business with a fresh image. Positioning itself with a vibrant yet professional image, aiming to differentiate from international brands and strengthen its international marketing efforts. Leveraging over 30 years of expertise in lens development and optical knowledge, future marketing strategies will target various eyewear and optical markets with different lens options.
Project Duration: The project commenced in 2020 and concluded in 2021, Tainan, Taiwan.
Operation Flow: The logo can be applied to various platforms such as eyeglass cases, business cards, packaging, websites, and social media. By maintaining consistency across different media, the brand image is ensured while enhancing exposure and recognition. Eyeglass cases and packaging serve as direct applications, while websites and social media platforms are primary channels for interacting and communicating with consumers. Displaying the brand logo in these places effectively reinforces consumer impressions, increases brand recognition, and attractiveness.
Team Members: ChungSheng Chen
JinHe Wang
TingYuan Lin
WanYun Lo
Tainan University of Technology/Product Design Department
Acdesign Associates International Co.,Ltd
Bin Shyh Enterprise Co.,Ltd.
Image Credits: Logo Copyright/ Bin Shyh Enterprise Co.,Ltd.