Feixi Grand View Hana Nui: Peka Hoʻolaha by Feixi Digital Culture and Media

Feixi Grand View Hana Nui: Peka Hoʻolaha by Feixi Digital Culture and Media is a highly esteemed winner of the very prestigious 2024 A' Design Award Hao in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

HaoKiʻi· 2024

Feixi Grand View Hana Nui: Peka Hoʻolaha

by Feixi Digital Culture and Media

Client: Feixi Digital Culture and Media

A' Design Award Hao Winner in Kiʻi Category

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Verified Award Winner

Verify Award Status for #161167

View at A' Design Award Press Release Award Badge

Colors

The Design

About Feixi Grand View Hana Nui: Peka Hoʻolaha

Kikokikona Puke: ʻO Feixi Grand View he peka hoʻolaha i hana ʻia e hōʻike i ka mohala ʻana o ka Moku ʻo Feixi ma Anhui Province, Kina. Hōʻike ka peka hoʻolaha i ka holomua waiwai, ka waihona moʻomeheu, ka ʻāina, a me ke ola kūloko mai kekahi mau kihi ʻike. ʻO nā kiʻi kūloko kiʻekiʻe ka mea nānā nui, a alakaʻi nā kaha laina i ka maka ma waena o ka hoʻonohonoho paʻa. Hoʻohui ka pae kala hoʻokahi me nā kala māhuahua i ka hohonu o nā kiʻi. Ua hoʻonohonoho ʻia ka kikokikona i heluhelu maopopo. He 297 me 210 mm ka nui o ke ʻano. Ua hōʻike ʻia ka peka hoʻolaha ma ka pūnaewele a me ka pāhoʻolaha ma waho, me ka hoʻolaha ma nā wahi kū kaʻa kaʻaahi ma ka Moku ʻo Feixi.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā Feixi Grand View Hana Nui: Peka Hoʻolaha i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Feixi Grand View Hana Nui: Peka Hoʻolaha he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Feixi Grand View Hana Nui: Peka Hoʻolaha no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Feixi Grand View is plotting a grand blueprint, a poster designed to show the advances made by Feixi County in recent years, highlighting its unique history and culture to foster a stronger bond with the community and enhance the local positive identity. The compact layout and an extensive use of line elements enhance the visual impact and flow of the display.
Dimensions & Packaging: 297mmX210mm
Tags: Poster, Propaganda, Region, Culture, Economy, Comprehensiveness
Production Technology: An advanced image editing software is used for the layout design to guarantee a distinct visual hierarchy. Local HD images are chosen as the primary visual component, and the text is precisely arranged and typeset using typography software to ensure the clarity and efficiency of information transmission.
Design Challenge: The key challenge in this poster design lies in making a breakthrough in design without compromising the regional characteristics to differentiate itself in a homogeneous competition. The project team unconventionally uses a mono-color scheme with gradient hues to add image depth, a strategy aimed at readily capturing the public attention and leaving a lasting impression.
Research: Feixi County, ranked among the top 100 counties nationwide in respect of overall strength and the standing as the first county-level administrative region in Anhui Province with an annual output value hitting RMB 100 billion, has established itself as an appealing tourist destination and industrial hub. With a focus on NEVs as the pillar industry, Feixi has played a pivotal role in developing a full-scale industry chain closed-loop ecosystem.
Inspiration: Multiple perspectives are required to get the panoramic view of a region, for example, an insightful view of economic progress, cultural legacy, geographical setting, society, and humanities. Hence, the guideline underlying this visual design endeavor is to unveil the recent accomplishments in development of Feixi County and its extensive historical and cultural background from diverse perspectives.
Project Duration: The project kicked off on December 2023 in Feixi, wrapped up on January 2024 in Feixi, and posters were placed in March 2024 on outdoor and offline platforms, including bus stop ads in Feixi County.
Operation Flow: The final version of poster is placed to online and physical media platforms for public exposures, the key design elements, such as the layout representing the new energy automobile industry, are seamlessly connected to the highlighted title "Feixi", and other design features stand oout in a similar manner, along with additional elements. These components mark a significant milestone in the effective dissemination of information and building branding identity.
Team Members: Creative Director: Liu Xinguang
Executive Director: Wei Wei
Designers: Wang Lei, Sun Hong, Xing Luyan, Zhao Chenyu