Bright Side Goods Hoʻailona Hui Kāleka na Bilan Liu

ʻO Bright Side Goods Hoʻailona Hui Kāleka na Bilan Liu he mea lanakila hanohano loa o ka 2024 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

HaoKiʻi· 2024

Bright Side Goods Hoʻailona Hui Kāleka

na Bilan Liu

Mea Kūʻai: Bright Side Goods

Mea Lanakila A' Design Award Hao ma ka Māhele Kiʻi

12,563

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #161322

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Bright Side Goods Hoʻailona Hui Kāleka

Hoʻohui ka hoʻolālā o The Bright Side Goods i ka mālama ʻāina paʻa mau me ka nani hou, e hoʻohihi ana i nā mea kūʻai aloha ʻāina. Hoʻokaulike ia i nā waiwai o ka honua me ka nani o kēia au, i loaʻa ma loko o kekahi kiʻi hoʻailona e hoʻohui ana i ka puʻuwai a me ka hua ʻōlelo B, i ʻulumiia me nā kiʻi o ka noho a me ka ipukukui, e hōʻike ana i ka ʻoluʻolu a me ka mālamalama. ʻO kēia hoʻolālā pōkole e hopu ana i ka ʻano o ka hemolele mālama ʻāina, e kani pū ana me ka poʻe e makemake ana i ka mālama ʻāina a me ke ʻano maikaʻi.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Hao

Ua lanakila ka hoʻolālā Bright Side Goods Hoʻailona Hui Kāleka i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Bright Side Goods Hoʻailona Hui Kāleka he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Bright Side Goods Hoʻailona Hui Kāleka no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: The design merges sustainability with modern style, appealing to eco-aware consumers. The company creates home products using recycled and upcycled materials, making it more than just a brand—it's a commitment to the environment and design. Their mission is to blend eco-responsibility with visual appeal, forming a distinct identity that lessens environmental impact while enhancing home aesthetics.
Nā Ana a me ka Hoʻopili: The visual identity of Bright Side Goods is designed to work well on different media, from big billboards to small phone screens. The logo can change size, being clear to read at 30mm wide for print and 60 pixels wide for digital use. The main blue color and white spaces are consistent in all uses, keeping the brand's look the same everywhere. The Proxima Nova font is used in various sizes, ensuring it’s easy to read both in print and online. Our design guidelines help make sure the logo, colors, fonts, and images stay consistent across all materials.
Nā Lepili: Sustainable Design, Visual Identity, Visual Communication, Brand Identity, Eco-friendly Branding
ʻEnehana Hana: I aimed to capture the essence of Bright Side Goods, focusing on renewal, continuity, and a cozy home feeling. The logo combines a heart and the letter 'B', with integrated symbols of a sofa and lamp, representing comfort and light. These elements reflect the brand's dedication to sustainable, stylish living spaces. The heart symbolizes compassion and sustainability, while the 'B' directly represents Bright Side Goods. This logo is more than a symbol; it tells the story of the brand's commitment to enhancing homes with eco-friendly elegance and warmth.
Pilikia Hoʻolālā: The toughest part of creating the design for Bright Side Goods was finding the right balance between eco-friendliness and a modern, stylish appearance, ensuring it also resonated with market trends. I had to weigh the historical and social facets of sustainable design against contemporary aesthetics. I encountered challenges with environmental regulations and the quest for sustainable materials and methods compatible with the design.
Noiʻi: I carried out surveys and studies, collecting information online and through interviews. The findings showed people prefer products that are eco-friendly and look good. This helped me create a design that matches these preferences, benefiting the business and supporting green design.
Hoʻoulu Manaʻo: The inspiration for Bright Side Goods' design came from blending eco-friendliness with modern style. Driven by the brand's commitment to sustainability and fashionable design, I aimed to craft a visual story that reflects these ideals. My research on sustainable design trends and what consumers like guided the creation of a design that combines environmental care with modern sophistication.
Ka Lōʻihi o ka Papahana: The project commenced and concluded in 2023, earning nominations for prestigious awards, including the IDA Gold, Muse Silver Award, and NYX Gold Awards.
Kaʻina Hana: The design of Bright Side Goods ensures a smooth, unified experience across all platforms. From the first encounter on a business card to the website journey, it presents a cohesive brand image. The logo acts as a constant, guiding users through their interaction with the brand, whether online or in-store.
Nā Kuleana Kiʻi: Illustrator Bilan Liu, 2023.