Min Shan Nong Ye Hoʻokalakupua Hōʻailona by Yanjun Yang

Min Shan Nong Ye Hoʻokalakupua Hōʻailona by Yanjun Yang is a highly esteemed winner of the very prestigious 2025 A' Design Award Keleawe in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

KeleaweKiʻi· 2025

Min Shan Nong Ye Hoʻokalakupua Hōʻailona

by Yanjun Yang

Client: Yanjun Yang

A' Design Award Keleawe Winner in Kiʻi Category

10,516

Verified Award Winner

Verify Award Status for #162623

View at A' Design Award Press Release Award Badge

Colors

The Design

About Min Shan Nong Ye Hoʻokalakupua Hōʻailona

ʻO Min Shan Nong Ye kahi hoʻokalakupua hōʻailona i hana ʻia no kahi ʻoihana mahiʻai. Ua kūkulu ʻia ka logo me hoʻokahi ʻauhau hoʻomau, e hōʻike ana i nā mauna ʻāwili, nā ʻale wai a me nā ʻale huapalaoa. He ʻano ʻokoʻa hoʻi kēia hōʻailona no nā huapalapala M a me S, nā huapalapala mua o Min Shan, ka ʻāina i puka mai ai nā huahana. Hoʻohana ʻia ke kala ʻōmaʻomaʻo ma ke ʻano he kala nui e hōʻike ai i ka hou a me ke olakino o nā huahana mahiʻai. Ma muli o ke ʻano maʻalahi a hōʻailona hoʻi o ke kālailai, hiki ke hoʻonui a hoʻōneʻe wale ʻia, no laila hiki ke hoʻohana ʻia ka hōʻailona ma nā hōʻike kikohoʻe a me nā huahana kino.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Min Shan Nong Ye Hoʻokalakupua Hōʻailona i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Min Shan Nong Ye Hoʻokalakupua Hōʻailona he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Min Shan Nong Ye Hoʻokalakupua Hōʻailona i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design is formed through one-stroke shaping, subtlely capturing rolling mountains, water ripples, and wheat waves. It embodies the enterprise's dedication to the agricultural sector of Min Shan and the enterprise's down-to-earth and innovative spirit. It takes green as the main tone, which echoes fresh and healthy agricultural products, conveying the brand's commitment to providing natural, pure, and organic products.
Dimensions & Packaging: The size flexibly varies with application scenarios.
Tags: Brand design, Logo design, Brand identity, Agricultural sector, Regional characteristics, Brand spirit delivery, Color psychology
Production Technology: Drawing inspiration from a fold mountain range from the south of Gansu province to the northwest of Sichuan province in China, this design adopts elements of "mountain" and "water", on which this agricultural enterprise relies. This logo is a variant derived from the letter M, the first letter of Min, and S, the first letter of Shan, which symbolizes agricultural products' origin is Min Shan, reflecting the enterprise's close ties with this region and emphasis on the natural bounty.
Design Challenge: The main challenge of this design is to convey the brand's core concept while achieving higher recognition and more distinctive visual attraction among similar products. This design is formed through one-stroke shaping with a minimalist design aesthetic and ingenious color scheme to enjoy high recognizability and scalability in various application scenarios, facilitating effective brand communication and enhancing users' brand memory.
Research: Increasing demands for healthy and organic products urge us to follow the market trend to cater to users' pursuit of healthy lifestyles. MIN SHAN NONG YE incorporates natural elements ("mountain" and "water") and pinyin initials of the product's origin, MIN SHAN, into this brand identity design, coupled with the green color scheme, conveying the brand's commitment to green and organic products.
Inspiration: To enable consumers to build trust in our products quickly, we take relevant elements and color schemes of the product origin to create this design. This distinctive design is reminiscent of the enterprise's field of operation- organic and healthy agricultural products, reducing the brand's communication costs.
Project Duration: The project started in June 2022 in Chengdu.
Operation Flow: MIN SHAN NONG YE endows the brand with a unique visual identity through natural elements and color schemes relevant to the product's origin. This brand logo is widely applied in online digital dynamic exhibitions and offline physical products. It hugely enhances brand recognition and memory due to its simple but symbolic form, thus reducing the brand's communication costs.
Team Members: Yanjun Yang
Image Credits: Yanjun Yang