Infinite Borders Hōʻailona Hōʻike Waihoʻoluʻu by Netease Games Art Design Center is a highly esteemed winner of the very prestigious 2025 A' Design Award Gula in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.
GulaKiʻi· 2025
Infinite Borders Hōʻailona Hōʻike Waihoʻoluʻu
by Netease Games Art Design Center
Client: NetEase Games
A' Design Award Gula Winner in Kiʻi Category
Verified Award Winner
Verify Award Status for #162820The Design
About Infinite Borders Hōʻailona Hōʻike Waihoʻoluʻu
He hōʻailona hōʻike waihoʻoluʻu ʻo Infinite Borders no kahi pāʻani hoʻolālā i hoʻonohonoho ʻia i ka wā o nā Aupuni ʻEkolu. Ua loaʻa ke kiʻi hōʻailona mai nā huaʻōlelo kiʻi o ka inoa a me ke ʻano o nā huinahā like o ka pāʻani hoʻolālā. Hoʻohana ʻia ka ʻeleʻele, ka ʻulaʻula a me ke keʻokeʻo, nā waihoʻoluʻu kaulana i ka wā o ka ʻohana aliʻi Han, ma ke ʻano he mau waihoʻoluʻu kumu. He mau mea kōkua nā kaha pālaki kākau lima pālahalaha. Hoʻopiha ka typography hou i kahi ʻōnaehana ʻike maka pālahalaha a hoʻonohonoho pono ʻia. Hoʻohana ʻia ke kahakiʻi ma nā pepa hoʻolaha kikohoʻe, nā pale hoʻohana a me nā mea paʻi ʻia, a hiki ke hoʻonui ʻia ma nā ala like ʻole me ka mālama ʻana i ka like o ka ʻike maka.
The Recognition
About the A' Design Award Gula
Ua lanakila ka hoʻolālā Infinite Borders Hōʻailona Hōʻike Waihoʻoluʻu i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Infinite Borders Hōʻailona Hōʻike Waihoʻoluʻu he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Infinite Borders Hōʻailona Hōʻike Waihoʻoluʻu i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Positioned "The Authentic and Passionate Three Kingdoms," the brand traces the pictographic characters of its name and combines them with the "grid square" impression from strategy games to derive its brand graphics. It extracts the popular colors of black, red, and white from the Han Dynasty as its primary colors. Flat calligraphic brushstrokes are used as auxiliary elements. By incorporating modern typography, the brand provides new cultural experiences for the Three Kingdoms era.
- Dimensions & Packaging
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- Tags
- the Three Kingdoms,traditional innovation,oriental aesthetics, brand design
- Production Technology
- This design will be applied to digital posters, UI interfaces, and physical prints. By using a systematic, modern, and flat design, it ensures ease of extension for designers across various channels while maintaining overall brand visual consistency.
- Design Challenge
- To recreate an authentic impression of the Three Kingdoms, the design must have historical and cultural significance while embodying modern aesthetics and trends. Additionally, it needs to consider digital and print applications and ensure ease of extension for a global audience.
- Research
- By visiting museums of the Han Dynasty and the Three Kingdoms era, we studied artifacts' color schemes, textures, and other characteristics. We researched the age demographics and preferences of players, combining this with the game's own mechanics. Integrating these studies and research, we extracted pictographic characters and popular colors of the Han Dynasty, merging them with modern aesthetics to infuse new vitality into the traditional Three Kingdoms culture.
- Inspiration
- The Three Kingdoms period dates back 1,500 years. We have deeply studied the characters and colors from Han Dynasty culture, combining the "land grid" gameplay and the pictographic character of the "Shuai" logo to derive the square as the brand graphic. Using a design that appeals to younger and international aesthetics, we inject new cultural vitality into the Three Kingdoms and convey its charm to a broader global audience.
- Project Duration
- The project started its design phase in March 2023 and was completed in July 2023. It was officially launched in November 2023.
- Operation Flow
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- Team Members
- Brand Director:TzuYin Weng
Designer: ChuJun Zhang , Yan Cheng,XiaoYang Tan,Jerry Tse,JieYu Hong - Image Credits
- Image #1: Director TzuYin Weng/Designer ChuJun Zhang,Key Visual for Netease 520 event, 2023.
Image #2: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng,Key Visual,2023.
Image #3: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng，Appstore Graphics,2023.
Image #4: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan/Designer Jerry Tse/Designer JieYu Hong,Esports Brand visual,2023.
Image #5:Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan,merchandise,2023.
Video Credits:Director TzuYin Weng/Designer ChuJun Zhang,Ending cut,2023
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