No Excuse Puke Hoʻolaha Kea na ABC Design Communication

ʻO No Excuse Puke Hoʻolaha Kea na ABC Design Communication he mea lanakila hanohano loa o ka 2025 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā Kaiāulu.

HaoKaiāulu· 2025

No Excuse Puke Hoʻolaha Kea

na ABC Design Communication

Mea Kūʻai: ABC Design Communication

Mea Lanakila A' Design Award Hao ma ka Māhele Kaiāulu

34,243

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #164278

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā No Excuse Puke Hoʻolaha Kea

ʻO kēia hoʻolālā puke hoʻolaha kea he mea hana ikaika a hou no ka hoʻoulu ʻike a me ka hoʻoikaika i ka hana. Ma kona ʻano hoʻopili, nā kiʻi koʻikoʻi, a me nā helu paʻa, ua hōʻike maikaʻi ʻia ka pilikia koʻikoʻi o ka nīnau. Ma ka hoʻopili ʻana i nā mea hoʻohana ma ke ʻano pilikino a me ka hoʻoikaika ʻana i ka ʻae ʻana, ʻo ka pahu he mea hoʻoulu i ka loli, e hāʻawi mana ana i nā kānaka e lilo i mau mea kākoʻo hana no ka palekana a me ka like ʻana o nā wāhine.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Hao

Ua lanakila ka hoʻolālā No Excuse Puke Hoʻolaha Kea i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā No Excuse Puke Hoʻolaha Kea he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā No Excuse Puke Hoʻolaha Kea no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: The cross brochure design against women violence goes beyond traditional formats, presenting a powerful visual and educational tool. Each page conveys impactful statistics such as ''1 in 3 women have suffered physical or sexual violence'' and ''137 women are killed by a family member daily''. The bold colours and straightforward text draw attention, while its interactive, foldable structure invites deeper exploration. This innovative design creates a strong visual statement impossible to ignore.
Nā Ana a me ka Hoʻopili: Square Folded Cross Brochure, closed dimensions: 12,3x12,5cm, open dimensions: 37x36cm.
Nā Lepili: noexcuse, women, violence, abcdesign, brochure, awareness, social
ʻEnehana Hana: The designs where created on Adobe Creative Suite (adobe photoshop & adobe illustrator). The brochure's material is paper and transparent gelatine.
Pilikia Hoʻolālā: The challenge was to motivate individuals to join the global movement and even educate others about this critical issue. To foster a deeper connection, we personalised each recipient's tag with their name. This tactic enhanced the impact of our message and encouraged active participation in the fight against violence towards women.
Noiʻi: The concept is built on extensive research, featuring powerful statistics that highlight the global issue. Shocking facts like ''1 in 3 women worldwide have suffered physical or sexual violence'' and ''Less than 40% of women seek help'' are displayed prominently. This data-driven approach makes the content relatable, engaging, and informative, encouraging deeper reflection and understanding.
Hoʻoulu Manaʻo: The square folded cross brochure against violence towards women draws its inspiration from the urgent need to raise awareness and put a stop to this global issue. Each page of the brochure unfolds to reveal powerful messages, creating a visual narrative that seamlessly combines bold imagery with meaningful advocacy. The design encourages engagement, urging individuals to reflect on and support the fight against violence.
Ka Lōʻihi o ka Papahana: The project started in July 2024 in Athens and finished in September 2024 in Athens.
Kaʻina Hana: The brochure features interactive layers that symbolically remove violence, both physical and verbal, from a woman’s face, creating a powerful visual transformation. Additionally, it includes a wearable ribbon, allowing participants to actively join the movement against violence. This engaging design invites users to interact, making the message both personal and impactful in the fight for women's safety.
Nā Lālā Hui: Creative Director: Andromachi Kakava
Graphic Designer: Kornilios Nikolaidis