Lele i ka ʻike
Ge Sang Lv Wu Kaʻa Waihoʻoluʻu Hui na Xiaobing Cheng

ʻO Ge Sang Lv Wu Kaʻa Waihoʻoluʻu Hui na Xiaobing Cheng he mea lanakila hanohano loa o ka 2025 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.


KeleaweKiʻi· 2025

Ge Sang Lv Wu Kaʻa Waihoʻoluʻu Hui

na Xiaobing Cheng

Mea Kūʻai: Ge Sang Lv Wu

Mea Lanakila A' Design Award Keleawe ma ka Māhele Kiʻi

11,601

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #164842

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Ge Sang Lv Wu Kaʻa Waihoʻoluʻu Hui

He Ge Sang Lv Wu kekahi kaʻa waihoʻoluʻu i hana ʻia no kekahi hōʻailona kālepa e kōkua ana i nā mahiʻai mauna e kūʻai aku i nā mea kanu e like me ka meaʻai, ke kī a me nā huaʻai kope. Hōʻike ʻia ma ka hōʻailona kekahi kaha laina maʻalahi o ka pua Gesang, kahi e kū nei i makana ʻoiaʻiʻo, i hui pū ʻia me kekahi kiʻi e like me ke ao. ʻO nā piko palupalu e hoʻomanaʻo ai i ke ʻano o nā ao a me ka nānā ʻana o nā lau pua. ʻO nā waihoʻoluʻu kūlohelohe pōkole, e like me ke kala lani haʻahaʻa i ka mīkiʻala i hui pū ʻia me ke ʻāhinahina a me ke keʻokeʻo, e hana nei i kahi hopena hou a mālie hoʻi. Ua kaha ʻia ka hōʻailona ma ke ʻano he kiʻi vector ma luna o kekahi ʻōnaehana pakuhi i kūkulu ʻia ma luna o ka māhele gula, no laila e mau ana kona ʻoiʻoi i kēlā me kēia nui.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Ge Sang Lv Wu Kaʻa Waihoʻoluʻu Hui i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Ge Sang Lv Wu Kaʻa Waihoʻoluʻu Hui he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Ge Sang Lv Wu Kaʻa Waihoʻoluʻu Hui i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa
ge sang lv wu is committed to promoting agricultural development and rural revitalization, helping farmers in the mountains sell their crops. They provide planting guidance, technical support, establish sales channels, promote agricultural product brands, and cooperate with governments and enterprises to jointly promote agricultural development and rural revitalization.
Nā Ana a me ka Hoʻopili
Envelope: 220mm*110mm Notebook: B5 176mm*250mm Box:100mm*110mm*90mm Bag:300mm*320mm*80mm
Nā Lepili
Design, logo design, Cuisine Logo, Chinese Culture, Healthy Diet
ʻEnehana Hana
Firstly, the color theory was employed to select soft and natural muted tones, creating a fresh and refined visual effect that aligns with the brand's pursuit of natural purity. In terms of design technique, vector graphics were used to ensure the logo remains crisp and sharp at various sizes and resolutions. The logo features a simplified line drawing of a Gangsong flower, symbolizing natural growth, complemented by a low-saturation sky color and a cloud-like graphic, enhancing the brand's naturalness, fashionability, and recognition.Grid system with the golden section, over ray, multiplication
Pilikia Hoʻolālā
The most challenging aspect of this design project was figuring out how to connect the ordinary ingredients grown by farmers with today's younger consumers. The goal was to attract young people through visual appeal, foster their affection for the products and brand, and ultimately pave a new path for agricultural development. This would encourage more people to recognize the importance of pure, natural ingredients in their daily lives.
Noiʻi
Research Type: Qualitative research evaluating brand design through case analysis and user feedback.
Hoʻoulu Manaʻo
ge sang lv wu aims to collect the most original and pure gifts from nature and give them back to people living in cities. The products include food, tea, coffee beans, etc. We chose Gesang flowers as the main expression of the design, which means the best gift and the most sincere blessing, which is this little red flower, as if returning to school and getting the first reward, and like a cloud in the sky, soft and delicate.
Ka Lōʻihi o ka Papahana
The product will be launched in shenzhen, China, in 2024 and was selected for the SGDA Energy Context Outstanding Brand Design Award and other honors in 2024.
Kaʻina Hana
Simply add the products to your cart and complete the payment on the official website. Farmers will then deliver their high-quality, freshly harvested ingredients directly from the fields to your kitchen. Our products are carefully selected, and we work directly with farmers to ensure that every ingredient is fresh and healthy. From sourcing to delivery, everything is designed to let you taste the most authentic flavors and enjoy the little joys that ingredients bring.
Nā Lālā Hui
Xiaobing Cheng

Kākoʻo ʻIa

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