Seek AI Hana Nui: Polokalamu Pūnaewele Kālailai ʻIkepili by Eric Wu

Seek AI Hana Nui: Polokalamu Pūnaewele Kālailai ʻIkepili by Eric Wu is a highly esteemed winner of the very prestigious 2025 A' Design Award Hao in Hoʻolālā Polokalamu Competition Category.

HaoPolokalamu· 2025

Seek AI Hana Nui: Polokalamu Pūnaewele Kālailai ʻIkepili

by Eric Wu

Client: Seek AI

A' Design Award Hao Winner in Polokalamu Category

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Verified Award Winner

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Colors

The Design

About Seek AI Hana Nui: Polokalamu Pūnaewele Kālailai ʻIkepili

Kikokikona Puke: ʻO Seek AI he polokalamu pūnaewele e hiki ai i nā mea hoʻohana ʻoihana ke nīnau i nā nīnau e pili ana i kā lākou ʻikepili ma ka ʻōlelo maʻamau. Hoʻohuli ʻo Seek AI i nā nīnau ʻōlelo kūlohelohe i mea code SQL me ka hoʻohana ʻana i nā kumu hoʻohālike ʻōlelo nui a me kahi ʻōnaehana ʻelele hoʻolālā kūikawā. Hoʻopili ke kahua i nā hale waihona ʻikepili e like me Snowflake, BigQuery a me Redshift. Hoʻohui ʻia kahi kikowaena kūkākūkā me kahi mea hoʻoponopono SQL hiki ke hoʻonui ʻia, no laila hiki ke nānā a hoʻomaikaʻi ʻia kēlā me kēia nīnau. Kōkua kahi papa kōkua i ka hana ma loko o ka mea hoʻoponopono. Hiki nō hoʻi i nā mea hoʻohana ke hana i nā kiʻi hōʻike a kaʻana like i nā ʻike me nā hoa hana.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā Seek AI Hana Nui: Polokalamu Pūnaewele Kālailai ʻIkepili i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Seek AI Hana Nui: Polokalamu Pūnaewele Kālailai ʻIkepili he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Seek AI Hana Nui: Polokalamu Pūnaewele Kālailai ʻIkepili no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Seek is a generative AI platform that empowers business users to query their datasets and frees up data teams from ad-hoc requests for analysis. It automatically converts natural language questions into high-quality SQL code. With the efficiency of Seek, data teams are able to focus more on big questions that matter.
Dimensions & Packaging: Seek AI is a web application built with technologies like Next.js, React, and Django. Seek connects to popular data warehouses such as Snowflake, BigQuery, and Redshift. Seek uses a custom agentic AI framework to generate data queries based on natural language questions from the user.
Tags: Generative AI, enterprise application, data analytics
Production Technology: Seek AI utilizes large language models to generate queries.
Design Challenge: The challenge was balancing the precision of a data-driven interface with the freedom of an AI chat bot. Research and practice have shown that an entirely uncontrolled AI chatbot performs poorly on structured data, which has low tolerance for any degree of mistakes. On the other hand, user satisfaction greatly increases when the AI has more perceived autonomy and performs more like humans. The design of Seek AI treats the precise SQL editor as an expandable feature within the chat, while also allowing for the option to engage with it solely. A side AI assistant in the editor itself provides the continuity of AI interaction, while acknowledging that in the technical editor interface, AI becomes an assistant to the precision and lets the user take agency. This approach proves to be highly effective as users are able to freely toggle between the two modes of working and ensure that queries are accurate.
Research: In the design process, I conducted user research with multiple clients who agreed to be design partners. The research focused on how people perceive accuracy and precision in the context of AI-generated data queries. We found that while people ultimately value precision the most (as they claim), user satisfaction was actually less with a system that is more guardrailed to be precise than making errors. With humanized AI systems, users gain satisfaction from responsive engagement with the system, even though the primary function of the system may be productivity and accurate data queries.
Inspiration: I have designed this product with the mindset that data tools should be both accessible and efficient. With the rise of generative AI, we're at a unique intersection in design where complex mental models can easily be explained away by AI. However, AI also runs the risk of simplifying things too much and losing accuracy in the process. As a data-centric software, it is paramount that Seek maintains accuracy and precision alongside any usability improvement brought by AI.
Project Duration: The project is receiving continuous feature updates. The current iteration was has been developed since the beginning of 2024.
Operation Flow: With Seek AI, users can ask questions about their data in natural language, and Seek would generate queries for them. This makes it easier for data professionals to write queries for complex datasets. Additionally, Seek allows users to create visualization or share insights with collaborators.
Team Members: Eric Wu
Image Credits: Image credit: Eric Wu
Video credit: Eric Wu