ʻO Texture Maker Hoʻohou Kikohoʻe na Texture Maker Enterprise Co. Ltd. he mea lanakila hanohano loa o ka 2025 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.
KalaKiʻi· 2025
Texture Maker Hoʻohou Kikohoʻe
na Texture Maker Enterprise Co. Ltd.
Mea Kūʻai: Texture Maker Enterprise Co., Ltd.
Mea Lanakila A' Design Award Kala ma ka Māhele Kiʻi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #165552Ka Hoʻolālā
E Pili Ana iā Texture Maker Hoʻohou Kikohoʻe
ʻO Texture Maker, i hoʻonohonoho ʻia ma ke ʻano he loea i ka hoʻolālā kikohoʻe meaʻai, ua wehewehe hou i kāna hoʻolālā kikohoʻe a me ka helu inoa e kākoʻo i ka hoʻonui honua. I kūkulu ʻia ma luna o ka ʻepekema meaʻai a me ka ʻike hoʻolālā, hōʻike ka ʻōnaehana hou i ka pahuhopu e hana i nā huahana kūʻokoʻa me nā mea kūʻai aku. Ma o nā mahina o nā kūkākūkā hohonu me nā hui kikohoʻe waho, hōʻike ia ka hiki ke alakaʻi i nā ano hou, hāʻawi i nā ano hoʻoponopono like ʻole, a hoʻolālā i nā huahana e hoʻoulu i nā ʻike kuke ʻoluʻolu a kupaianaha ma ka honua a pau.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Kala
Ua lanakila ka hoʻolālā Texture Maker Hoʻohou Kikohoʻe i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Texture Maker Hoʻohou Kikohoʻe he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Texture Maker Hoʻohou Kikohoʻe e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- Texture Maker, positioned as an expert in food texture design, has redefined its brand strategy and identity to support global expansion. Built on food science and design expertise, the new system reflects our mission to create standout products with clients. Through months of in-depth discussions with external branding teams, it highlights our ability to lead trends, deliver diverse solutions, and craft products that inspire delightful and surprising culinary experiences worldwide.
- Nā Lepili
- Branding, Rebranding, Graphic Design, Visual Identity, Brand Strategy, B2B, Food Science, Manufacturing
- ʻEnehana Hana
- Adobe Creative Suite, Co-create Workshop
- Pilikia Hoʻolālā
- 1. The main challenge was deeply understanding customer perceptions of our brand, requiring extensive research.
2. Our broad range of products and services made it difficult to craft a clear, unified message.
3. Additionally, aligning varied internal expectations posed a challenge. Through in-depth surveys and collaborative workshops, we bridged these gaps, achieving a cohesive rebranding that resonates with customers and unifies our team’s vision. - Noiʻi
- Our research began with internal interviews led by an agency to understand brand team expectations. We then conducted focus group interviews with end customers to identify preferred visuals and brand messaging, followed by business client surveys for their expectations. Competitor and benchmark analyses, along with strategic workshops involving the agency and brand team, provided key insights. This process aligned our rebranding with client expectations, enhancing our brand’s relevance and appeal.
- Hoʻoulu Manaʻo
- This project aims to reposition the brand, showcasing its innovative spirit and resonating with consumers' desire for delightful experiences. The supporting graphics are inspired by food science molecular structures, the iconic imagery of mochi, and the dynamic forms of powders and liquids. Developed through customer surveys, competitor research, and workshops, the design reflects a balance between creativity and science.
- Ka Lōʻihi o ka Papahana
- The project started in June 2024 in Taipei and finished in January 2025 in Taipei, and will be exhibited in iba 2025 in Düsseldorf.
- Kaʻina Hana
- This design project aimed to enhance the brand's innovative spirit, making it more visible and relatable to consumers in search of delightful experiences. Inspired by molecular shapes, the appearance of our signature mochi, and the movement of powders and liquids, the design was developed using simple visuals and interactive elements. This approach enables the brand to adapt seamlessly across various media, creating a memorable experience that merges creativity with science, while embodying our slogan, "Let's make wonders happen."
- Nā Lālā Hui
- Client: Texture Maker Enterprise Co. Ltd./
Branding Agency: Process Taipei - Nā Kuleana Kiʻi
- Food Photography by Oni Lai Photo Studio /
Factory Photography by Lee Juan Show /
Exhibition Design by CHEN-MEI DESIGN
Kākoʻo ʻIa
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