Mannay CBE 2020 Wahi Hōʻike na Wai Ho Cheung

ʻO Mannay CBE 2020 Wahi Hōʻike na Wai Ho Cheung he mea lanakila hanohano loa o ka 2025 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā Hōʻike Kālepa, Loko Hale a me Hōʻike.

HaoHōʻike Kālepa· 2025

Mannay CBE 2020 Wahi Hōʻike

na Wai Ho Cheung

Mea Kūʻai: Shenzhen Mannay Cosmetic Co.

Mea Lanakila A' Design Award Hao ma ka Māhele Hōʻike Kālepa

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Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #165938

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Mannay CBE 2020 Wahi Hōʻike

Hoʻolauna ʻo Mannay i kona inoa kūʻai ʻo Luckinfo ma ka China Beauty Expo ma Shanghai me ka wahi hōʻike i hoʻolālā ʻia e hōʻike i ka ʻike ʻenehana o Mannay a me ka hoihoi ʻōpiopio o Luckinfo. Loaʻa ma ka wahi hōʻike he mokuāina waena e māhele ana i ka wahi i ʻelua ʻāpana, e hōʻike ana i nā mea hana maka a me ka hana noʻeau ma kekahi ʻaoʻao, a me nā huahana ʻoniʻoni o Luckinfo ma kekahi ʻaoʻao. Hoʻonui nā hopena kukui like ʻole, nā waihoʻoluʻu ola, a me nā ʻano kikoʻī e like me nā kukui neon a me nā kaula lawe i ka hōʻike. Hōʻoia ka hoʻolālā i ka kahe mālie o nā malihini, e hana ana i kahi ʻike hoihoi.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Hao

Ua lanakila ka hoʻolālā Mannay CBE 2020 Wahi Hōʻike i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Mannay CBE 2020 Wahi Hōʻike he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Mannay CBE 2020 Wahi Hōʻike no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: At the China Beauty Expo in Shanghai, Mannay introduces its brand Luckinfo with a booth that effectively showcases both Mannay's ODM and Luckinfo brand exhibition areas. The design highlights Mannay's professionalism and technological expertise, focusing on self-developed raw materials and ODM processes, while promoting Luckinfo's colorful packaging and interactive experiences to attract young consumers. The booth seamlessly integrates the unique features of each party.
Nā Ana a me ka Hoʻopili: Width 6 m x Depth 15 m x Height 4 m
Nā Lepili: Booth Design, Exhibition, Skincare, ODM, Mannay, Luckinfo, Cosmetic, China Beauty Expo, Shanghai
ʻEnehana Hana: The booth features a central island with a box design that divides the space into two sections: the left side showcases Mannay's self-developed raw materials and professional craftsmanship, while the right side displays Luckinfo's youthful and refreshing products. The use of diverse lighting effects, vibrant color schemes, and detailed design elements, such as neon lights, lightboxes, grid patterns inspired by school notebooks, green canister installations, and conveyor belts, brings the booth to life and highlights the unique characteristics of each party.
Pilikia Hoʻolālā: The challenge is to create a booth that effectively highlights the unique features of both Mannay and Luckinfo, while seamlessly integrating them into a cohesive design. The designer considers the distinct yet interconnected nature of the two exhibition areas, balancing Mannay's professional and technological image with Luckinfo's youthful and vibrant brand positioning. The use of diverse lighting effects, vibrant color schemes, and detailed design elements are critical in achieving this goal, ensuring a smooth transition and perfect integration between the two sections.
Noiʻi: The design approach considers multiple aspects, including overall design, color usage, lighting effects, layout flow, and promotional strategies. The designer thoroughly analyzes the relationships and differences between the two exhibition areas, making significant efforts and multiple revisions to deliver an almost perfect design. The research focuses on creating a strong visual impact, enhancing space transparency, and achieving a win-win situation for brand presentation and visitor experience.
Hoʻoulu Manaʻo: The inspiration behind the booth design is to create a space that effectively showcases the distinct yet interconnected nature of Mannay and Luckinfo. The designer aims to reflect Mannay's reputation as a professional and technologically advanced skincare ODM factory, while also capturing the youthful and vibrant essence of the Luckinfo brand. The design includes thoughtful elements that embody the production processes and brand philosophies of both Mannay and Luckinfo.
Ka Lōʻihi o ka Papahana: The project started in February 2020 in Shenzhen and finished in July 2020 in Shanghai
Kaʻina Hana: The booth layout follows a human-centered principle, divided into reception, display, and discussion areas. The central island not only increases the display area, but also ensures a smooth transition and perfect integration between two sections. The functional areas are logically arranged with smooth flow, providing a comfortable and natural visitor experience. The discussion table, surrounded by the product display area, allows clients to admire the exhibits while conversing with staff. The designer also implements creative promotional strategies, including inviting male models to assist on-site and creating giant product models, to enhance the lively atmosphere and attract visitors.
Nā Lālā Hui: Wai Ho Cheung
Nā Kuleana Kiʻi: Simon Zhou