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Focus Palaki ʻAuʻau Māhele by Xiaoqin Pan and Antong Xu

Focus Palaki ʻAuʻau Māhele by Xiaoqin Pan and Antong Xu is a highly esteemed winner of the very prestigious 2025 A' Design Award Kala in Hoʻolālā Nani, Mālama Pilikino a me Huahana Hoʻonani Competition Category.


KalaHuahana Hoʻonani· 2025

Focus Palaki ʻAuʻau Māhele

by Xiaoqin Pan and Antong Xu

Client: Daodun

A' Design Award Kala Winner in Huahana Hoʻonani Category

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The Design

About Focus Palaki ʻAuʻau Māhele

ʻO Focus he palaki ʻauʻau māhele i hoʻolālā ʻia no ka mālama kino i ka wā ʻauʻau. ʻO ke ʻau o Focus he ipu hiki ke wehe ʻia e paʻa ana i ka wai holoi kino a i ʻole ka shampoo, a hoʻokahe ʻia ka wai ma ka ʻūmiʻi ʻana i ka wā hoʻohana. ʻEhā mau ʻāpana hana e kūpono ana i nā pono holoi like ʻole. Hiki ke hoʻohana ʻia kēlā me kēia ʻāpana ma ke kaʻawale no ka ʻāʻī a i ʻole ke kuʻekuʻe lima, a i ʻole e hoʻohui ʻia me ke ʻau i mea e lilo ai i palaki lōʻihi e hiki aku ai i ke kua a me nā puʻupuʻu wāwae. Hiki ke hoʻololi ʻia nā ʻau me nā huahana like ʻole i ka loli ʻana o ke ʻano o ka ʻili a i ʻole ke ʻala makemake ʻia. Hana ʻia ke kino me ka plastic i hana hou ʻia me nā huluhulu silicone a me ka sponge.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Focus Palaki ʻAuʻau Māhele i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Focus Palaki ʻAuʻau Māhele he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Focus Palaki ʻAuʻau Māhele e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Focus is a modular personal care tool that can be quickly removed and replaced. The part it holds is equipped with body wash, and users can choose the handle that suits them according to different skin conditions or personal preferences. Four different functional components to cope with bathing needs. In addition, users can assemble them into long handle brushes or use them alone to ensure that different body parts can be comfortably cleaned.
Dimensions & Packaging
Width 90mm x Depth 70mm x Height 300mm
Tags
Quick change, body wash, shower brush, modular
Production Technology
The whole body of the shower brush is made of recycled plastic, and the bristles are made of silicone and sponge.
Design Challenge
Neither the long handle nor the handleless one can meet the cleaning needs of the bath. Therefore, the biggest challenge of Focus is modular design and how to convert the two forms of care tools quickly and at the same time can be combined with body wash. So we studied the structure of the vacuum bottle and transformed the holding part into a detachable container. In addition, the design of the shape is also difficult. Both to meet the overall integrity of the combination, but also to consider the beauty of each monomer after disassembly.
Research
We carried out a detailed analysis and found that the existing shower brush could not meet all the cleaning needs of users during bathing. In addition, we conducted an interview and learned that women like to try different scented body wash, and found that our skin needs corresponding care in different seasons. In order to obtain the body wash, we disassembled the vacuum dispensing bottle. After studying its structure, the principle was adjusted and realized by 3d printing.
Inspiration
Focus was inspired by the experience of bathing. While the long handle brush can reach the back or ankle in the shower, it is not convenient to clean the elbow or neck, and we have to prepare a shorter one. In addition, different seasons can make the skin condition change, people should take appropriate care. The existing body wash can not meet this variety of needs, because the volume is large, it takes a long time to be used up. Therefore, we wanted to design a modular personal care tool that can quickly change components for different situations.
Project Duration
The project was launched in Beijing in April 2024 and completed in Beijing in June 2024.
Operation Flow
According to different parts of the body, People plug holding part of the hand into the Focus or pull it out to complete the brush length change. When the season affects the condition of the skin or you just want to try a new scent, all you need to do is change the handle with a different shower gel. When taking a bath, the user squeezes it to get its internal body wash or shampoo.
Team Members
Designer: Xiaoqin Pan
Designer: Antong Xu
Designer: Qianhan Liu
Designer: Yunsong Liu
Image Credits
Image #1: Designer Yunsong Liu, Focus, 2024.
Image #2: Designer Xiaoqin Pan, Focus, 2024.
Image #3: Designer Xiaoqin Pan, Focus, 2024.
Image #4: Designer Antong Xu, Focus, 2024.
Image #5: Designer Qianhan Liu, Focus, 2024.

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