Brickwell Builders Hōʻike Pāʻoihana by Anna Zhuk

Brickwell Builders Hōʻike Pāʻoihana by Anna Zhuk is a highly esteemed winner of the very prestigious 2025 A' Design Award Keleawe in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

KeleaweKiʻi· 2025

Brickwell Builders Hōʻike Pāʻoihana

by Anna Zhuk

Client: Anna Zhuk

A' Design Award Keleawe Winner in Kiʻi Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Brickwell Builders Hōʻike Pāʻoihana

Ka ʻike hōʻailona o Brickwell Builders, i hoʻolālā ʻia e Anna Zhuk, hui pū i ka hana kahiko me ka hana hou, e hoʻololi hou ana i ka ʻōlelo ʻike maka o ka kūkulu hou. Ma kona kikowaena, ʻo ka hōʻailona e hoʻonohonoho ana i nā pōhaku pili pū e hana ana i ka hua B, he hōʻailona o ka ikaika, ka pololei a me ka paʻa. Hoʻonui ka papa kala kaulike a me ka kikokikona i ka nani o kēia au akā mau loa. Hōʻike nā mea hōʻailona hui pū i ka hoʻopaʻa ʻana o ka hui i ka mālama ʻana i ka hana noʻeau kahiko me ka hoʻohui ʻana i nā holomua hou loa ma ka ʻenekini kūkulu, e hana ana i kahi hui paʻa pono o ka mōʻaukala a me ka holomua.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Brickwell Builders Hōʻike Pāʻoihana i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Brickwell Builders Hōʻike Pāʻoihana he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Brickwell Builders Hōʻike Pāʻoihana i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Brickwell Builders is a forward-thinking construction company specializing in sustainable and innovative building solutions. This brand identity project redefines its image, blending tradition with modernity. The logo, crafted as interlocking bricks forming the letter B, symbolizes strength, precision and trust. Paired with a cohesive color palette, typography and branding materials, the identity reflects the company's dedication to preserving traditional craftsmanship while embracing the latest advancements in construction technology.
Dimensions & Packaging: The project was created as a portfolio piece and does not include predefined technical specifications for advertising materials. The logo and visual identity elements are designed in a vector format, ensuring scalability and adaptability across various applications. All branding assets are optimized for both digital and print use, maintaining high quality and clarity in different formats.
Tags: logo, brand identity, corporate identity, graphic design, design research
Production Technology: Before starting the work, I conducted market research and used the associative circle method. Then, I moved on to the design process, beginning with hand-drawn sketches in a notebook before transitioning to Illustrator. At each of the stages the logo was changed, modified and improved and in the end I got the logo that I presented.
Design Challenge: The main challenge was balancing tradition and modernity in the brand identity. It was essential to honor traditional craftsmanship while ensuring the design felt contemporary and relevant in a competitive market. Finding the right visual language required extensive research into construction aesthetics and industry trends. Additionally, creating a scalable identity that works across both digital and print formats demanded careful typographic and color choises.
Research: This project focuses on the intersection of tradition and modernity in construction branding. The research was based on an exploratory approach, analyzing industry trends and best practices in visual identity design. Methods included market analysis, competitor benchmarking and design experimentation. The outcome is a scalable and adaptable identity system that reflects craftsmanship while embracing innovation, with potential applications in branding, marketing and corporate commucations.
Inspiration: My goal was to create a project that integrates tradition with cutting-edge technology. I choose to bring this vision to life throught a construction company that combines the key principles of traditional building techniques with modern methodologies to deliver high-quality construction projects. The logo and corporate identity reflect the company's commitment to preserving traditional craftsmanship while embracing the latest advancements in the industry.
Project Duration: I started working on the project in February 2024 in Modena, completed it in April 2024 and published it on Behance.
Operation Flow: For the best result I adapted the logo. It is possible to use its full version in cases where you need to ensure maximum readability and brand recognition. The shortened version of the logo is ideal for minimalistic or limited spaces. Each version emphasizes the brand while maintaining a visual connection, but adapts to the task and scale of the medium.
Image Credits: Image #1: Designer [Anna Zhuk], Brickwell Builders Corporate Identity, 2024.
Image #2: Designer [Anna Zhuk], Brickwell Builders Corporate Identity, 2024.
Image #3: Mockups by Mr. Mockup, used under free license, 2024.
Image #4: Mockups by Mr. Mockup, used under free license, 2024.

Typography
Muller Next by Fontfabric, used under free or personal use license.
Montserrat by Google Fonts, used under Google Fonts license.